• Plan, execute, and manage our organic content calendar across all major social media platforms. • Engage with our community and grow our audience. • Take raw video footage/assets provided by the team and edit them into highly engaging, polished short-form and long-form content (Reels, TikToks, YouTube, etc.). • Maintain and update our website, ensuring all content is fresh, visually appealing, and aligned with our brand voice. • Implement effective on-page and off-page SEO strategies to improve search engine rankings, drive organic traffic, and optimize user experience.

**Які завдання на тебе чекають:** - налаштовувати рекламні кампанії в Facebook Ads/Google Ads; - брати участь в зустрічах, імпрувити процеси, які можуть покращити результати маркетинг активностей; - складати маркетингові звіти; - комунікувати з продюсерами курсів, копірайтерами та дизайнерами, давати їм фідбек щодо якості рекламних кампаній; - відправляти Email-розсилки; - проводити A/B-тестування.

Title: Digital Media Specialist Location: Kalamazoo, MI United States Hybrid Req # 6174 Full time Job Description: Education & Experience - Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Journalism, or a related field preferred. - Minimum of three (3) years of professional experience managing social media platforms for an organization, nonprofit, healthcare organization, agency, or brand. - Demonstrated experience developing, writing, designing, scheduling, and publishing social media content across multiple platforms. - Experience working within brand standards and maintaining a consistent visual identity and voice across multiple brands or service lines. Technical Skills - Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications. - Strong working knowledge of Canva and Canva Pro. - Experience creating and editing both video and image content for social media, websites, presentations, and email communications. - Familiarity with social media management and scheduling tools. - Experience with Google Business Profiles, Google Analytics, Google Ads, and search engine optimization (SEO). - Working knowledge of website content management systems and digital marketing best practices preferred. - Proficiency in Microsoft Office and Google Business applications. Content Creation & Communication - Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for various audiences and platforms. - Strong graphic design skills with an eye for layout, typography, photography, and visual storytelling. - Ability to create compelling social media campaigns that increase engagement, awareness, and community connection. - Experience supporting the design and distribution of internal and external e-newsletters. Analytics & Reporting - Ability to analyze social media performance metrics and digital analytics. - Experience preparing monthly reports and dashboards that measure engagement, reach, audience growth, and campaign effectiveness. - Ability to make recommendations based on performance data and industry trends. Collaboration & Customer Service - Outstanding customer service and relationship-building skills. - Ability to collaborate effectively with leaders, staff, volunteers, and departments across the organization to identify and share meaningful stories and updates. - Strong project management and organizational skills with the ability to manage multiple deadlines and priorities. - Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content. - Ability to respond professionally and timely to comments, messages, and inquiries on social media platforms while representing the organization's values and brand. Personal Attributes - Creative, proactive, and highly organized. - Strong attention to detail and commitment to quality. - Self-motivated with the ability to work independently and as part of a collaborative marketing team. - Passion for mission-driven work and the ability to communicate stories that inspire engagement and connection. - Ability to maintain confidentiality and exercise sound judgment in all communications. Work Environment & Travel Requirements - Hybrid position requiring three (3) days per week in the office and two (2) days per week remote. - This position is statewide all brands for the NorthStar Care Community including members Arbor Hospice, Centrica Care Navigators and Hospice of Michigan. - Ability and willingness to travel up to 10% of the time throughout Michigan to capture events, gather content, and support organizational initiatives. - Occasional out-of-state travel (1-2 times per year) for conferences, leadership events, or organizational meetings. Preferred Qualifications - Experience in healthcare, hospice, nonprofit, senior care, or human services marketing. - Experience managing multiple brands, service lines, or social media accounts simultaneously. - Photography and videography experience, including event coverage and interview-style storytelling. - Understanding of healthcare privacy regulations and best practices for obtaining photo/video consent. - Experience creating content that communicates complex or sensitive topics with compassion and professionalism.

Manage client relationships by overseeing advertising campaigns across multiple platforms, ensuring alignment with marketing goals, and collaborating with sales teams to optimize strategies and enhance client ROI through data analysis and performance...