• Own strategy and execution across channels (digital, content, ABM, syndication) with clear accountability for MQLs, pipeline contribution, and lead quality • Own the metrics and the story behind them. Build reporting infrastructure, track conversion across the funnel, and bring forward clear recommendations when something needs to change • Work hands-on in Salesforce and Marketo. Own campaign setup, lead routing, segmentation, and reporting • Set direction for external partners across lead generation, digital marketing, and marketing ops • Operate across marketing, growth, and product. Translate funnel performance into language that earns credibility with sales leadership

• Lead and execute the revenue marketing engine for your assigned segments/campaign motions, ensuring campaigns are built to hit pipeline targets across the funnel • Own and manage the quarterly campaign plan, including evergreen campaign strategy and evolution, to support pipeline creation, maturation, and pacing to goal • Forecast and report planned vs. actual pipeline creation and progression, providing clear visibility into performance and next-step recommendations • Partner with SDR leadership and SDR teams to enable field execution on every campaign touchpoint—ensuring outreach is timely, coordinated, and effective • Build and continually improve campaign measurement including attribution approaches, scoring, nurturing logic, and standardized reporting (with real-time performance visibility where possible) • Collaborate on sales & marketing technology execution (CRM + marketing automation + analytics as applicable) to improve deal velocity and operational effectiveness • Ensure tight alignment between Sales and Marketing by developing joint strategies that accelerate sales cycles and support retention/expansion goals • Use data and analytics to optimize ROI—test, learn, iterate, and scale what works based on pipeline and performance insights • Stay current on market trends and competitive activity to inform messaging, targeting, and campaign strategy • Coordinate with Product to ensure positioning and messaging accurately reflect product capabilities and customer needs

Role Description The Performance Marketing Manager is responsible for developing and executing data-driven digital marketing strategies that drive customer acquisition, revenue growth, and business expansion. This role manages paid advertising campaigns across Meta, Google, and TikTok while continuously optimizing campaign performance to maximize return on investment (ROI). The ideal candidate is analytical, strategic, and results-oriented, with strong experience in paid media, marketing analytics, conversion optimization, and growth marketing. Key Responsibilities - Marketing Strategy - Develop comprehensive digital marketing strategies aligned with business growth objectives. - Create customer acquisition plans to support revenue growth and market expansion, including expansion into the United States. - Identify target audiences, customer personas, and growth opportunities. - Recommend new marketing initiatives based on industry trends and competitive analysis. - Paid Advertising Management - Manage and optimize advertising campaigns across: - Meta (Facebook & Instagram Ads) - Google Ads - TikTok Ads - Responsibilities include: - Campaign planning and setup. - Budget allocation and management. - Audience targeting and segmentation. - A/B testing of creatives, messaging, and landing pages. - Performance optimization to improve ROI and ROAS. - Customer Acquisition & Revenue Growth - Develop strategies to increase qualified leads and customer acquisition. - Optimize marketing funnels to improve conversion rates. - Identify opportunities to increase customer lifetime value (LTV). - Support sales and business development initiatives through effective digital marketing campaigns. - Campaign Performance & Analytics - Monitor campaign performance using key marketing metrics and KPIs. - Analyze data to identify trends, opportunities, and areas for improvement. - Prepare regular performance reports with actionable recommendations. - Track metrics such as: - Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Click-Through Rate (CTR) - Conversion Rate - Customer Acquisition Cost (CAC) - Revenue generated - Content & Creative Collaboration - Collaborate with designers, content creators, and video editors to develop high-performing marketing assets. - Provide creative direction for ad copy, graphics, videos, and landing pages. - Ensure all marketing materials align with brand guidelines and campaign objectives. - Market Research & Competitive Analysis - Research competitors and industry trends. - Monitor changes across Meta, Google, and TikTok advertising platforms. - Identify opportunities to improve campaign effectiveness and market positioning. - Communication & Collaboration - Participate in regular strategy meetings with stakeholders. - Present campaign results, insights, and recommendations. - Collaborate closely with sales, creative, and leadership teams to achieve business goals. - Maintain proactive communication regarding campaign progress, challenges, and opportunities. Qualifications - Proven experience managing paid advertising campaigns on Meta, Google, and TikTok. - Strong understanding of performance marketing and digital advertising. - Experience with customer acquisition, lead generation, and revenue growth strategies. - Proficiency in Google Analytics and advertising platform dashboards. - Strong analytical, reporting, and problem-solving skills. - Excellent communication and project management abilities. - Ability to manage multiple campaigns simultaneously while meeting deadlines. Preferred Skills - Meta Ads Manager - Google Ads - TikTok Ads Manager - Google Analytics (GA4) - Conversion tracking and attribution - Marketing automation platforms - A/B testing and experimentation - Funnel optimization - CRM integration - Data visualization and reporting - Budget management and forecasting - Willing to work US Timezone Benefits - Work Location: Remote

Role Description We’re seeking a Head of Growth & Demand Generation , reporting to the CMO, to own and accelerate the company’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, demand generation campaigns, product growth, and lifecycle automation, ensuring every initiative drives measurable, efficient growth. The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine. Responsibilities - Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and anything else to drive qualified pipeline and revenue. - Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI. - Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience. - Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic. - Create demand generation campaigns that shape the market's thinking about Cresta. - Implement a robust experimentation framework for A/B testing and new channel evaluation. - Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies are aligned to audience segments and pipeline goals. - Manage agency and vendor relationships to ensure alignment and quality. - Build, mentor, and grow a high-performing team. - Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement. Qualifications - Bachelor’s degree in Computer Science, Marketing, Business, or related field; MBA or advanced degree a plus. - 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role. - Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels. - Experience working with enterprise buyer journeys and ABM motions. - Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau. - Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity. - Collaborative, growth-oriented leader with experience managing internal teams and agencies. Preferred Qualifications - Proven success leading marketing initiatives across multiple countries or regions. - Industry-specific campaign expertise. Benefits - Medical, dental, and vision plans that are designed to fit you and your family’s needs. - Flexible vacation time to promote a healthy work-life blend. - Paid parental leave to support you and your family. - Monthly Gym & Phone allowance. - Work from home office stipend to help you succeed in a remote environment. - Lunches and dinners included for in-office employees via Grubhub. - Compensation includes a Base, Bonus + Equity. - OTE Range: $280k-$330k.