Role Description Home Grown, a fiscally sponsored project of the Health Federation of Philadelphia, is a national collaborative dedicated to creating a more inclusive child care system that values and supports home-based child care (HBCC), including care provided by family, friends, and neighbors (FFN). Guided by core values such as community-centered approaches, collective action, and innovation, the organization prioritizes uplifting care providers and families, fostering provider-led networks, and building scalable solutions. We are seeking a Narrative Content Manager, a skilled professional who leads and manages Home Grown's storytelling, writing, and provider voice work. This role owns the full arc of narrative content: - Building relationships with providers and conducting interviews - Writing and editing across formats - Directing the work of consultant writers - Ensuring that Home Grown's communications consistently reflect the experiences, expertise, and perspectives of the people closest to this work The Narrative Content Manager will advance Home Grown's mission by creating content that effectively communicates critical issues to various audiences, such as providers, policy partners, advocates, and the broader field, in ways that inform and influence. A core part of that work is translating provider voice and field insights into policy-relevant narrative and written products that connect lived experience to policy priorities and support Home Grown’s ability to influence policy on behalf of home-based child care providers. This position leads the production of a range of materials, including newsletters, blogs, policy briefs, one-pagers, and op-eds. The role involves building relationships with providers and translating their experiences into clear, compelling communications, including policy-facing content. It also generates the written and narrative content that fuels Home Grown’s digital presence, and coordinates with the Digital and Social Media Content Manager on story ideas, format, and distribution. The Narrative Content Manager brings exceptional writing, facilitation, relationship management, and interviewing skills, cultural and linguistic sensitivity, and the ability to capture diverse provider experiences in compelling, informative, and influential ways. Qualifications - Bachelor’s degree or equivalent experience in journalism, communications, public relations, marketing, English or a related field - 5 or more years of professional experience in writing, content development, communications, or policy writing, with a portfolio that demonstrates range, quality, and consistent output across formats - Demonstrated ability to write policy-facing content, including position statements, op-eds, and policy briefs, grounded in evidence and accessible to many audiences - Experience representing an organization externally across diverse stakeholder groups - Experience translating provider voice, interview material, or community-sourced insight into written work that informs, persuades, or moves audiences to action - Demonstrated experience conducting interviews and translating conversations into compelling, accurate content across formats - Strong relationship management skills, including the ability to build and sustain trust with providers, partners, and key sources over time - Facilitation skills, including the ability to hold structured group conversations, navigate difficult dynamics, manage conflict, and create values-based spaces that center provider voice and do no harm - Bilingual proficiency in Spanish (written and spoken) preferred, with demonstrated ability to ensure quality and consistency across English and Spanish content - Experience providing editorial direction and holding others accountable to quality standards - Strong editorial judgment to know what a piece needs, when a format serves the story, and when work is ready to publish - Working knowledge of early childhood policy, home-based child care, or adjacent fields strongly preferred - Familiarity with digital communications tools such as Mailchimp, Canva, and Meltwater, or similar platforms - Demonstrated ability to work independently with significant ownership over a body of work, while also contributing to a collaborative team Requirements - Own the monthly newsletter from planning through distribution, including at least one original blog post per issue, and curating relevant content and materials from the field - Produce approximately 2-3 blog posts per month and at least one policy-facing written product per month, such as an op-ed, policy position statement, or policy brief - Write across formats, including policy briefs, one-pagers, and summaries tied to events and convenings - Translate provider stories, story bank materials, and Insight Panel findings into policy position statements, op-eds, policy briefs, and other written products that represent Home Grown’s perspective and support its policy influence - Shape written outputs from convenings, including summaries, policy recommendation write-ups, and policy-facing briefs that synthesize what was learned and position Home Grown's perspective for external audiences - Collaborate with Director and team to set and maintain the editorial calendar as a strategic planning tool, connecting content to organizational priorities, field moments, policy developments, and provider insights - Ensure all content reflects Home Grown's voice, values, and communications style guide expectations across formats and languages - Direct and manage consultant writers, including determining scope, setting expectations, providing editorial direction, and holding contributors accountable to Home Grown’s quality and style standards - Stay informed about policy developments relevant to home-based child care and apply that awareness to content planning and policy writing priorities - When able, ensure alignment between English and Spanish content, including appropriate terminology, tone, and cultural framing - Own Home Grown's story bank: the central repository for provider interviews, transcripts, recordings, quotes, photos, and related materials - Conduct at least two provider interviews per month, managing all aspects of the process including scheduling, consent, coordination, and relationship handoff once a provider has been identified by a colleague - Make decisions about when to outsource interviews based on capacity and context, and manage external interviewers accordingly - Ensure the story bank is organized, current, and actively used to inform both content and policy writing across teams - Manage ongoing relationships with providers, policymakers, field partners and key sources with the consistency and care that sustains trust over time - Serve as a front-line representative of Home Grown with external stakeholders, exercising the judgment to do so in ways consistent with organizational values and positions - Lead and facilitate the monthly provider Insight Panel, a structured recurring conversation designed to surface experiences, priorities, and perspectives and ensure findings inform content development and policy writing - Facilitate with attention to group dynamics, power, and values while creating conditions where providers feel heard, respected, and able to contribute fully, including across language backgrounds - Translate panel discussions into content and policy strategy inputs, and share relevant themes across the team - Lead content strategy for relevant events and convenings, including determining what outputs are needed, identifying and coordinating interview opportunities, and ensuring each gathering produces usable written material - Serve as the primary author and content owner for Home Grown's written materials, generating source content that the broader team adapts, formats, and distributes - Partner with the Digital and Social Media Content Manager and Director of Narrative Strategy to align content with organizational communications strategies and distribution plans - Advise internal and external partners on approaches to assure alignment with Home Grown brand standards and narrative aims - Identify when a piece of content would be strengthened by a graphic, video, or other format, and communicate that clearly so colleagues can execute production - Coordinate timing on content releases with the broader narrative and Home Grown team - Use tools such as Mailchimp and Meltwater to support communications planning and content tracking - Contribute to a collaborative team environment grounded in trust, respect, and shared purpose - Uphold Home Grown's commitment to centering the experiences and perspectives of home-based child care providers in all aspects of the work - Approach storytelling, facilitation, and communications with cultural humility, sensitivity, and care - Model Home Grown's values in how the work gets done, including how provider voice is centered, how feedback is given and received, and how the team shows up in external spaces - Demonstrate reliability, flexibility, and accountability in carrying out responsibilities and working with colleagues Benefits - Medical with vision benefits - Dental insurance - Flexible spending accounts - Life with AD&D insurance - Short- and long-term disability insurance - 403(b) Retirement Plan, with a company contribution - Paid time off including vacation, sick, personal and holiday - Employee Assistance Program

• Work with the existing internal team on catalog uploads. • Load content submitted by clients for distribution to digital service providers around the world. • Educate clients on how to use our content management system when issues and/or errors arise. • Ensure full understanding of the Symphonic style guide, as well as partner guides. • Resolve content-specific issues via Help Desk and/or email and occasionally assist in meetings with clients. • Perform manual checking and submission of album covers, proper genres, etc. • Suggest solutions directly to a client if a product malfunctions, working with the Client Relations team members. • Report any findings from Digital Service Providers to the Manager, Content Onboarding. • Develop innovative approaches and ideas and present them in a manner that gets the attention of others.

• Edit and review AAC content for cultural accuracy, language/grammar use and regional relevance • Adapt phrasing, vocabulary, and content to reflect local usage norms and real-life communication needs • Provide expert review and insights from the perspective of the target regional AAC community • Collaborate closely with an internal AAC Content Developer during the core project phase • Ensure alignment with the established evidence‑based language approach • Deliver timely feedback and edits during weekly remote review cycles

Title: Content Optimization Manager Location: Remote The Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints. This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey. This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion. What You’ll Do Email & SMS Content Optimization - Write and optimize marketing emails and SMS campaigns across the student lifecycle - Develop high-converting subject lines, body copy, and calls to action - Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns - Continuously test messaging angles, urgency, and value propositions Landing Page Content - Develop and refine landing page copy to improve conversion rates - Optimize headlines, structure, and calls to action based on performance data - Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc. Paid Social & Cross-Channel Ideation - Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns - Translate high-performing email/SMS messaging into cross-channel concepts - Partner with Paid Media to test new creative directions and campaign themes - Ensure consistency of messaging across all student touchpoints including post-event communications Content Testing & Iteration - Generate content ideas and variations for A/B testing across channels - Analyze campaign performance and recommend improvements - Document winning messaging and scale successful approaches across schools and programs Student Insights & Messaging - Gather student feedback and identify common questions, objections, and motivations - Conduct student facing user-research to create customer personas - Translate insights into clearer, more compelling messaging across channels - Support development of messaging frameworks for programs, tracks, and partner schools Qualifications - 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields - Strong experience writing for short-form email and website marketing - Experience developing landing page or conversion-focused content - Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices - Comfortable reviewing performance data and making content recommendations - Strong attention to detail and ability to manage multiple campaigns at once Success in This Role - Improved email and SMS engagement and conversion rates - Increased landing page conversion rates - Stronger consistency in messaging across channels - Increased volume and quality of content testing - Clear, compelling communication of program value to students What We Offer - Competitive salary and benefits with performance-based bonus - Remote, flexible work environment (and a fabulous office if you’re in Austin, TX) - A mission-driven team that genuinely believes in what we’re building - Real ownership and visibility—this is not a large team where work disappears into a backlog - The opportunity to shape how we engage higher education partners, employers, students, and the broader education-to-career ecosystem Benefits - 401k, Health, Vision and Dental insurance packages - Short term disability insurance - Unlimited Paid Time Off - Discounted Wellhub Membership - Access to 3 Mental Health Applications - One Medical Membership - 8 Company-Paid for Therapy Sessions - Free access to upskill through our Global Experiential Programs - Excellent Birthing and Bonding Leave policies - Sleep coach for post-partum and infant coaching - Student and Partner focused half days every First Friday of the month - Extremely talented and intelligent co-workers - A massive impact on universities and the lives of others, every single day