Title: Content Optimization Manager Location: Remote The Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints. This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey. This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion. What You’ll Do Email & SMS Content Optimization - Write and optimize marketing emails and SMS campaigns across the student lifecycle - Develop high-converting subject lines, body copy, and calls to action - Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns - Continuously test messaging angles, urgency, and value propositions Landing Page Content - Develop and refine landing page copy to improve conversion rates - Optimize headlines, structure, and calls to action based on performance data - Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc. Paid Social & Cross-Channel Ideation - Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns - Translate high-performing email/SMS messaging into cross-channel concepts - Partner with Paid Media to test new creative directions and campaign themes - Ensure consistency of messaging across all student touchpoints including post-event communications Content Testing & Iteration - Generate content ideas and variations for A/B testing across channels - Analyze campaign performance and recommend improvements - Document winning messaging and scale successful approaches across schools and programs Student Insights & Messaging - Gather student feedback and identify common questions, objections, and motivations - Conduct student facing user-research to create customer personas - Translate insights into clearer, more compelling messaging across channels - Support development of messaging frameworks for programs, tracks, and partner schools Qualifications - 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields - Strong experience writing for short-form email and website marketing - Experience developing landing page or conversion-focused content - Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices - Comfortable reviewing performance data and making content recommendations - Strong attention to detail and ability to manage multiple campaigns at once Success in This Role - Improved email and SMS engagement and conversion rates - Increased landing page conversion rates - Stronger consistency in messaging across channels - Increased volume and quality of content testing - Clear, compelling communication of program value to students What We Offer - Competitive salary and benefits with performance-based bonus - Remote, flexible work environment (and a fabulous office if you’re in Austin, TX) - A mission-driven team that genuinely believes in what we’re building - Real ownership and visibility—this is not a large team where work disappears into a backlog - The opportunity to shape how we engage higher education partners, employers, students, and the broader education-to-career ecosystem Benefits - 401k, Health, Vision and Dental insurance packages - Short term disability insurance - Unlimited Paid Time Off - Discounted Wellhub Membership - Access to 3 Mental Health Applications - One Medical Membership - 8 Company-Paid for Therapy Sessions - Free access to upskill through our Global Experiential Programs - Excellent Birthing and Bonding Leave policies - Sleep coach for post-partum and infant coaching - Student and Partner focused half days every First Friday of the month - Extremely talented and intelligent co-workers - A massive impact on universities and the lives of others, every single day

• Support the content team across social media, press releases, video projects, and presentation decks • Assist with refining copy for ads, posts, and outreach materials • Help maintain content calendars and track deliverables • Assist with drafting, editing, and proofreading content across formats • Liaise with internal teams to gather briefs, source information, and ensure content accuracy • Support the preparation and formatting of decks, reports, and client-facing materials • Assist with scheduling and publishing content across social media channels • Support video production coordination including briefing, scheduling, and asset management • Help compile content performance reports for the team • Help maintain consistency of brand voice and visual standards across all content

• Support the content team across social media, press releases, video projects, and presentation decks • Assist with refining copy for ads, posts, and outreach materials • Help maintain content calendars and track deliverables • Assist with drafting, editing, and proofreading content across formats • Liaise with internal teams to gather briefs, source information, and ensure content accuracy • Support the preparation and formatting of decks, reports, and client-facing materials • Assist with scheduling and publishing content across social media channels • Support video production coordination including briefing, scheduling, and asset management • Help compile content performance reports for the team • Help maintain consistency of brand voice and visual standards across all content

Role Description As our Marketing & Content Development Manager for Grace Corner, you'll lead the marketing strategy, content development, and execution of digital product launches across online courses, Bible studies, virtual events, streaming content, and other faith-based experiences. This is an exciting opportunity for a creative marketer who enjoys bringing meaningful digital experiences to life. - Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings. - Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels. - Partner with Christian authors to develop, pitch, and launch new digital products and experiences. - Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market. - Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials. - Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints. - Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success. Qualifications - 4–5 years of experience in digital marketing, product marketing, content marketing, or a related discipline. - Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences. - Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media. - Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred. - Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Marketing, Communications, Journalism or equivalent professional experience. Requirements - Proven digital marketing experience developing and executing integrated marketing campaigns. - Experience launching digital products such as online courses, virtual events, educational programs, memberships, or subscription-based experiences. - Exceptional writing, editing, and storytelling skills with the ability to create compelling content across multiple digital channels. - Strong understanding of product marketing, customer journeys, and content strategy. - Excellent project management and organizational skills with the ability to manage multiple priorities and product launches. - Strong interpersonal and communication skills with experience collaborating across cross-functional teams, authors, and external partners. - Analytical mindset with the ability to evaluate campaign performance and translate insights into actionable recommendations. - Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms. - Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice. Benefits - Comprehensive Medical, Dental, and Vision Insurance. - PTO, Pay in Lieu of Time Off, and Shared Leave. - Paid Holidays + Floating Holiday. - 401k Match. - Company paid Short-Term & Long-Term Disability. - Company paid $50K Life/AD&D Insurance. - Emergency Savings Account + Company Contribution. - Flexible Spending. - Gym Membership Discounts. - Professional Development & Education Assistance. - Employee Assistance Program (EAP) for you & family.