• Serve as the bridge between marketing campaigns, inbound demand, and field execution, ensuring high alignment and clear communication across teams. • Execute targeted outbound and inbound campaigns to generate high-quality leads and early-stage opportunities. • Research, map, and expand a robust pipeline of accounts, contacts, and qualified opportunities. • Assess customer needs, timelines, budgets, and decision processes according to PacBio’s sales methodology. • Proactively engage existing customers ahead of contract expiration to secure on-time renewals and upsell multi-year agreements. • Partner with the local sales/service teams and PacBio services providers to win projects and drive consumables pull-through on active instruments. • Work closely with Territory Account Managers, Genomics Sales Specialists, and Regional Sales Directors to ensure seamless hand-off of qualified opportunities and coordinated follow-up. • Utilize CRM, prospecting, and marketing-automation tools to track activity, monitor pipeline health, and optimize outreach cadence. • Feed real-time intelligence on market trends, competitive positioning, and customer pain points back to Marketing and Field Sales.

• Evangelize our radically simple, all-flash enterprise storage technology and data solutions, ensuring customers fully grasp Pure’s total value proposition • Build and invest in relationships with customers to establish Pure’s value, continually driving the highest customer satisfaction ratings in the industry • Drive and manage a healthy and robust pipeline of sales activity to assure quarterly and annual quotas are met or exceeded • Lead pursuit teams and develop account plans to make sure all internal resources are engaged to execute and win new Pure Customers

• Drive adoption of Petal Medical Billing in Quebec and help healthcare professionals simplify their workflows. • Reporting to the Director of SMB Sales, you will help grow the adoption of Petal Medical Billing and other Petal solutions among healthcare professionals across Quebec. • Manage inbound leads, follow up on past opportunities, build pipeline through outbound outreach, and guide prospects through the sales cycle from first conversation to close. • Work closely with Sales, Marketing, Product, and Billing Operations to understand customer needs, share market insights, and help healthcare professionals simplify their billing workflows.

• Drive growth and expand market presence for PSS software by acting as a software specific overlay alongside our PSS hardware sales team. • Identify new software sales opportunities, developing strategic sales plans and leading the software sales process from opportunity identification to close. • Impact Software Solutions business by increasing revenue streams, enhancing customer engagement, and positioning PSS software as a leading solution in the market. • Collaborate with the PSS hardware team to achieve these goals.