• Develop and execute a strategic plan to secure new key accounts across mainstream retail sectors, including mass, pharmacy, grocery, lifestyle, hospitality, and beauty. • Research potential retail partners using LinkedIn, RangeMe, and industry databases; initiate contact and secure meetings. • Build compelling business cases and presentations tailored to target accounts; present internally and externally to secure buy-in. • Attend trade shows and industry events to build pipeline and represent the brand. • Identify and pursue new market opportunities, including emerging retailers and adjacent industries. • Serve as the primary point of contact for key ecommerce and brick-and-mortar retail accounts in North America. • Develop tailored sales and marketing programs to drive growth within each account, including cooperative marketing and promotional initiatives. • Lead cross-functional collaboration with Marketing, Operations, Finance, and Customer Care to support account needs and ensure successful product launches. • Conduct regular site audits and store visits to ensure compliance with brand guidelines and maximize product visibility. • Maintain and grow a portfolio of accounts with annual revenue exceeding $500k USD. • Provide accurate sales forecasts by brand and account. • Track performance against targets and adjust strategies as needed. • Monitor competitive activity and market trends to inform growth strategies.

• Develop and execute a strategic plan to secure new key accounts across mainstream retail sectors, including mass, pharmacy, grocery, lifestyle, hospitality, and beauty. • Research potential retail partners using LinkedIn, RangeMe, and industry databases; initiate contact and secure meetings. • Build compelling business cases and presentations tailored to target accounts; present internally and externally to secure buy-in. • Attend trade shows and industry events to build pipeline and represent the brand. • Identify and pursue new market opportunities, including emerging retailers and adjacent industries. • Serve as the primary point of contact for key ecommerce and brick-and-mortar retail accounts in North America. • Develop tailored sales and marketing programs to drive growth within each account, including cooperative marketing and promotional initiatives. • Lead cross-functional collaboration with Marketing, Operations, Finance, and Customer Care to support account needs and ensure successful product launches. • Conduct regular site audits and store visits to ensure compliance with brand guidelines and maximize product visibility. • Maintain and grow a portfolio of accounts with annual revenue exceeding $500k USD. • Provide accurate sales forecasts by brand and account. • Track performance against targets and adjust strategies as needed. • Monitor competitive activity and market trends to inform growth strategies.

• Drive sales for Trek, Electra Bicycles, and Bontrager Accessories. • Set goals, monitor dealers’ performance, and handle forecasting, ordering, prospecting, and the sales process. • Appoint, develop & consult with retailers to maximize our position in the market. • Provide product and sales training to Trek retailers in the territory. • Conduct market research to understand the competitive environment & identify areas of opportunity. • Business Consultant to Trek Retailers. • Make recommendations to retailers about Continuous Improvement initiatives. • Provide exceptional customer service and embody the Trek brand.

• Lead a mission-aligned approach to identifying, engaging, and securing host site partnerships. • Develop and implement a national partnership strategy aligned with programmatic, geographic, and funding priorities. • Build and manage a robust pipeline of host site partners across nonprofits, government, and local institutions. • Lead a consultative, relationship-centered approach to partnership development (not transactional sales). • Identify priority regions and sectors in collaboration with Programs, Development, and Government Relations teams. • Represent LFA at conferences, convenings, and community events to expand partnerships. • Design and refine outreach strategies (campaigns, webinars, referrals, ecosystem partnerships). • Ensure partnership models support both community impact and financial sustainability. • Ensure host sites are engaged as long-term partners and set up for success. • Build and oversee systems for partner onboarding, engagement, and retention. • Establish a host site success framework, including training, tools, and ongoing support. • Collaborate with Program teams to ensure host sites can effectively support members. • Create feedback loops to continuously improve the partner experience. • Develop long-term relationships that extend beyond single program cycles. • Lead a place-based approach to recruiting and selecting members aligned with community needs. • Design and execute a community-centered talent strategy aligned with host site demand. • Ensure recruitment prioritizes locally rooted, diverse candidates reflective of the communities served. • Oversee a pipeline of candidates in the local markets LFA serves, improving both quality and alignment. • Build partnerships with associations, workforce organizations, and community groups. • Align recruitment messaging with LFA’s mission and community impact. • Collaborate with host sites to define role profiles and ideal candidate characteristics. • Build integrated systems that support both partnership and talent pipelines. • Oversee CRM strategy and data integrity across partnerships and talent pipelines. • Track and analyze: • Partnership pipeline health. • Talent pipeline metrics. • Conversion and retention rates. • Use data to inform strategy, forecasting, and continuous improvement. • Ensure alignment across systems (CRM, Asana, Workable, etc.). • Build forecasting models connecting host site acquisition and member placement. • Lead and develop a high-performing, mission-driven team. • Manage recruitment, partnerships, and onboarding staff, including two Managers. • Coach team members in: • Relationship management. • Community-centered engagement. • Data-informed decision-making. • Set and track KPIs across both partnership and talent functions. • Collaborate closely with Programs (host site success & member experience), Finance (partner contributions & contracts), Grants (funding alignment & compliance), Marketing/Communications (outreach and positioning). • Contribute to organizational strategy and senior leadership planning.