• Develop and execute a comprehensive business development strategy aligned with Nextech’s overall vision and goals. • Identify and evaluate new market opportunities, trends, and technologies in the HCIT space. • Lead the expansion into new markets, including geographic regions and healthcare specialties. • Build and nurture relationships with key stakeholders, including healthcare providers, payers, and industry leaders. • Negotiate and finalize strategic partnerships, alliances, and collaborations to enhance Nextech’s market presence. • Represent Nextech at industry conferences, trade shows, and networking events. • Drive top-line growth by securing new business and expanding relationships with existing clients. • Collaborate with the sales and marketing teams to develop go-to-market strategies and campaigns. • Oversee the end-to-end sales cycle for high-value deals, ensuring alignment with organizational goals. • Collaborate cross-functionally with product, marketing, and operations teams to align on strategic initiatives. • Monitor competitive activity, industry trends, and regulatory changes affecting the HCIT industry. • Utilize data-driven insights to inform business decisions and improve performance. • Report on key metrics, forecasts, and outcomes to the executive leadership team. • Carry out additional responsibilities as assigned based on business need

• Play a key role in driving new business growth across strategic accounts in North America. • Focus on building pipeline, engaging senior stakeholders, and partnering closely with Strategic Account Executives. • Drive outbound prospecting across strategic accounts using calls, email, LinkedIn, and targeted campaigns. • Identify, research, and engage key decision-makers within Strategic and Enterprise organizations. • Partner closely with Strategic Account Executives to execute tailored account-based strategies and develop territories. • Qualify inbound and marketing-generated leads, converting them into high-quality sales opportunities. • Clearly articulate the value of Genesys Cloud and CX solutions aligned to customer challenges and business outcomes. • Consistently generate qualified pipeline aligned with regional revenue goals. • Maintain accurate activity tracking, pipeline management, and reporting in Salesforce. • Meet and exceed KPIs related to meetings booked, pipeline creation, pipeline acceleration and conversion rates.

• Assist in designing and implementing marketing programs. • Gather and analyze market and customer data. • Collaborate with marketing to support lead generation initiatives. • Participate in the development of pricing strategies. • Support sales staff in the preparation of sales proposals. • Maintain and update sales databases and tracking systems. • Conduct initial outreach to potential clients under supervision. • Respond to inbound sales inquiries. • Work closely with internal teams to ensure customer satisfaction. • Support the execution of sales campaigns.

• Develop, manage, and close new business opportunities while building a robust pipeline across targeted vertical markets. • Identify high-potential vertical software companies and establish strategic partnerships that accelerate market growth. • Sell embedded payment processing, ledger services, and related financial technology solutions to enterprise clients. • Collaborate with executive leadership to identify and prioritize adjacent markets and new embedded finance opportunities. • Build relationships with executive decision-makers, technical buyers, and strategic partners. • Represent the company as a thought leader at industry events, conferences, and networking opportunities. • Bring the Voice of the Customer and Voice of the Market back to product, strategy, and go-to-market teams to influence future product direction and commercial strategy. • Negotiate creative partnership structures and commercial agreements that create long-term value.