• Proactively research and identify target accounts across APAC in industries such as finance, technology, manufacturing, healthcare, public sector, etc. using tools like LinkedIn Sales Navigator and CRM platforms to prioritize high-fit prospects. • Conduct 50+ outbound calls and personalized emails daily to engage decision-makers (e.g., CTOs, CIOs, and Business Unit leads), focusing on understanding their pain points and demonstrating how Cohere’s AI solutions can address them. • Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) and document interactions in Salesforce, ensuring a clean and actionable pipeline for the sales team. • Collaborate with marketing to refine messaging and campaigns based on prospect feedback, contributing to a 15%+ improvement in campaign response rates. • Stay updated on industry trends, competitor offerings, and Cohere’s product roadmap to position our solutions effectively and anticipate customer needs.

• Develop and execute a comprehensive business development strategy aligned with Nextech’s overall vision and goals. • Identify and evaluate new market opportunities, trends, and technologies in the HCIT space. • Lead the expansion into new markets, including geographic regions and healthcare specialties. • Build and nurture relationships with key stakeholders, including healthcare providers, payers, and industry leaders. • Negotiate and finalize strategic partnerships, alliances, and collaborations to enhance Nextech’s market presence. • Represent Nextech at industry conferences, trade shows, and networking events. • Drive top-line growth by securing new business and expanding relationships with existing clients. • Collaborate with the sales and marketing teams to develop go-to-market strategies and campaigns. • Oversee the end-to-end sales cycle for high-value deals, ensuring alignment with organizational goals. • Collaborate cross-functionally with product, marketing, and operations teams to align on strategic initiatives. • Monitor competitive activity, industry trends, and regulatory changes affecting the HCIT industry. • Utilize data-driven insights to inform business decisions and improve performance. • Report on key metrics, forecasts, and outcomes to the executive leadership team. • Carry out additional responsibilities as assigned based on business need

• Play a key role in driving new business growth across strategic accounts in North America. • Focus on building pipeline, engaging senior stakeholders, and partnering closely with Strategic Account Executives. • Drive outbound prospecting across strategic accounts using calls, email, LinkedIn, and targeted campaigns. • Identify, research, and engage key decision-makers within Strategic and Enterprise organizations. • Partner closely with Strategic Account Executives to execute tailored account-based strategies and develop territories. • Qualify inbound and marketing-generated leads, converting them into high-quality sales opportunities. • Clearly articulate the value of Genesys Cloud and CX solutions aligned to customer challenges and business outcomes. • Consistently generate qualified pipeline aligned with regional revenue goals. • Maintain accurate activity tracking, pipeline management, and reporting in Salesforce. • Meet and exceed KPIs related to meetings booked, pipeline creation, pipeline acceleration and conversion rates.

• Assist in designing and implementing marketing programs. • Gather and analyze market and customer data. • Collaborate with marketing to support lead generation initiatives. • Participate in the development of pricing strategies. • Support sales staff in the preparation of sales proposals. • Maintain and update sales databases and tracking systems. • Conduct initial outreach to potential clients under supervision. • Respond to inbound sales inquiries. • Work closely with internal teams to ensure customer satisfaction. • Support the execution of sales campaigns.