• Promote and educate integrators, distributors, consultants, and end-users on IP Video and Axis cameras • Maintain relations with prospects and current customers • Execute site visits to conduct product demonstrations, presentations, seminars • Work with Application Development Partners • Recommend camera solutions and product comparisons • Participate in trade shows, webinars and promotional sales activities • Prepare weekly sales reports

• Promote and educate our partners (integrators, distributors, consultants, & end-users) on the benefits of using IP based video cameras, intercoms, access control, and audio products • Develop and maintain open, fluid communications with our partners and new prospects • Arrange and execute site visits & meetings to conduct product demonstrations, presentations, lunch & learns and educational speaking seminars • Work cohesively with Axis Communication’s Application Development Partners • Recommend products and solutions that solve end customers problems • Attend and participate in trade shows, seminars, Axis Academy trainings, webinars, and other promotional sales activities • Track and follow up on opportunities via Salesforce • Perform job walks and develop system designs and BOM’s • Complete other related duties as assigned

• Promote and sell Clinical Diagnostic instruments such as OCTs, retinal cameras, topographers, refraction systems and Topcon’s Harmony Healthcare Digital Management System. • Develop an annual business plan to be modified and updated quarterly. • Responsible for effective territory planning and regular activity to achieve sales volume. • Conduct routine instrument demonstrations weekly. • Maintain continuity with the customer as a consultant and problem solver. • Perform special projects for individual enrichment and company benefit.

• Building, scaling, and leading a high-performing partner ecosystem that drives revenue growth and market expansion. • Execute a comprehensive channel and partner strategy aligned with overall revenue and growth objectives. • Build and manage existing partner programs, including incentives, tiering structures, and performance frameworks. • Identify, recruit, onboard, and enable strategic partners such as resellers, integrators, and alliance partners. • Collaborate with sales leadership to integrate partner-driven opportunities into pipeline development and forecasting. • Partner closely with marketing teams to co-develop joint campaigns, demand generation initiatives, and co-branded programs. • Lead partner enablement efforts including training, certifications, and development of sales playbooks. • Negotiate partnership agreements and manage ongoing relationships to drive sustained growth. • Establish and track KPIs such as pipeline contribution, partner revenue, engagement, and ROI to optimize performance.