• Building, scaling, and leading a high-performing partner ecosystem that drives revenue growth and market expansion. • Execute a comprehensive channel and partner strategy aligned with overall revenue and growth objectives. • Build and manage existing partner programs, including incentives, tiering structures, and performance frameworks. • Identify, recruit, onboard, and enable strategic partners such as resellers, integrators, and alliance partners. • Collaborate with sales leadership to integrate partner-driven opportunities into pipeline development and forecasting. • Partner closely with marketing teams to co-develop joint campaigns, demand generation initiatives, and co-branded programs. • Lead partner enablement efforts including training, certifications, and development of sales playbooks. • Negotiate partnership agreements and manage ongoing relationships to drive sustained growth. • Establish and track KPIs such as pipeline contribution, partner revenue, engagement, and ROI to optimize performance.

• Lead collaborative business planning efforts to develop and execute annual business plans, key partnership initiatives, and category programs. • Negotiate complex agreements, influence decision-making, and create customer value through compelling fact-based selling. • Conduct regular business reviews with customers to identify needs, address challenges, and uncover opportunities. • Continuously evaluate account business plans, tracking progress against goals, and assessing the impact of initiatives. • Develop and nurture relationships with key decision-makers, including internal teams and bottling partners. • Monitor competitive activities within assigned geographies and communicate relevant insights promptly. • Partner with cross-functional teams to leverage the full depth and breadth of Coca-Cola’s resources, ensuring mutual benefits.

• Serve as a trusted partner to clients • Bring first-hand experience, unique perspectives, and functional knowledge to deliver tailored solutions • Act as a subject matter expert and mentor, guiding the project team and client throughout the project lifecycle, from discovery through deployment • Understand business goals and support discovery sessions • Collaborate with the Business Analyst or Product Owner to refine and prioritize user stories and features • Analyze complex business processes and convert them into manageable requirements • Champion solutions that are scalable, maintainable, and reduce technical debt • Lead configuration efforts, ensuring best practices are followed • Collaborate with the development team on interactions between declarative configurations and custom code • Mentor junior configurators and resolve blockers • Prepare for and lead client discussions, offering strategic technical recommendations

• oversee client accounts, projects, and engagements • lead and consult on Salesforce configurations • act as the primary driver of the project • guide customers through the change management process • maintain accountability for delivery quality • perform business analysis to design and implement Salesforce solutions