Manager, Portfolio Marketing – Campaigns
Location
Arizona + 28 moreAll locations: Arizona | California | Colorado | Connecticut | Florida | Idaho | Illinois | Kansas | Louisiana | Maine | New Hampshire | New Jersey | New York | North Carolina | Ohio | Oregon | Maryland | Massachusetts | Michigan | Minnesota | Missouri | Pennsylvania | Rhode Island | South Carolina | Tennessee | Texas | Utah | Virginia | Washington
Posted
2 days ago
Salary
$90K - $120K / year
Seniority
Senior
Job Description
Manager, Portfolio Marketing – Campaigns
The Channel Company
• Owns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutions • Align portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities • Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks. • Ensure consistency between portfolio messaging, sales narratives, and campaign execution • Design and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial priorities • Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy. • Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goals • Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influence • Develop and manage social media campaigns that amplify portfolio offers and integrated programs • Partner directly with sales teams to support pipeline generation, new business, and renewals.
Job Requirements
- 3-6 years in B2B technology portfolio, or integrated marketing (technology/channel ecosystem preferred)
- Proven experience owning portfolio-level or product marketing positioning and messaging, not solely campaign execution
- Proven success launching and managing multi-channel campaigns that drive pipeline, grounded in defined-portfolio positioning and go-to-market strategy.
- Strong understanding of demand generation, partner marketing, and B2B buyer journeys, including how they inform portfolio positioning and go-to-market strategy
- Experience with marketing automation, CRM, and campaign performance reporting
- Strong storytelling and communication skills—able to translate data into business impact.
Benefits
- medical
- dental
- vision
- tele-health
- disability
- life insurance
- health savings accounts
- paid parental leave
- company matched 401k
- unlimited PTO
- sick time
- 15 company paid holidays
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