Role Description AVIXA is seeking a Senior Manager, Audience Development and Marketing to lead marketing efforts for RESIDE and Lightapalooza, AVIXA's new residential technology and smart home events. This role is responsible for developing and executing integrated marketing strategies that drive attendee acquisition, build community, industry engagement, and overall brand awareness. As a launch-focused event marketer, the Senior Manager will play a critical role in establishing RESIDE and Lightapalooza's market position, growing awareness among residential technology professionals, and building a vibrant community that supports long-term event growth. The ideal candidate is entrepreneurial, audience-focused, data-driven, and energized by creating demand for a new event and brand. - Develop and execute integrated marketing strategies that drive attendee registration and overall event awareness. - Build and grow the RESIDE and Lightapalooza brands through compelling positioning, messaging, and value propositions that resonate across the residential technology ecosystem. - Collaborate with Sales, Event Operations, Content, Industry Relations, and Communications teams to support growth objectives. - Develop audience acquisition strategies targeting residential technology integrators, smart home professionals, designers, architects, builders, security professionals, lighting specialists, and related industry audiences. - Plan and execute multi-channel marketing campaigns including email, digital advertising, social media, content marketing, direct mail, public relations, and strategic partnerships. - Manage email marketing campaigns including audience segmentation, automation, analytics, and performance optimization. - Create compelling marketing content across digital, print, social, web, advertising, and promotional channels. - Leverage AI-powered tools and emerging technologies to improve content creation, audience targeting, campaign performance, and operational efficiency. - Identify, evaluate, and manage relationships with industry associations, buying groups, media partners, influencers, and strategic partners that expand RESIDE's visibility and reach. - Collaborate with advisory committee members and industry stakeholders to ensure marketing efforts align with market needs and emerging trends. - Monitor campaign performance metrics and provide data-driven recommendations to optimize audience acquisition, engagement, and conversion. - Lead development and distribution of registration, marketing performance, and audience growth reports, including progress toward established goals. - Represent RESIDE and Lightapalooza at industry events, conferences, buying group meetings, and networking opportunities to strengthen market understanding and build industry relationships. - Stay informed on residential technology market trends, competitive events, audience behaviors, and emerging marketing best practices. Qualifications - Bachelor's degree preferred. - Minimum of 5 years of experience in event marketing, audience development, demand generation, brand marketing, association marketing, or related B2B marketing roles. - Proven success developing and executing integrated marketing campaigns that drive measurable business results. - Experience supporting trade shows, conferences, membership organizations, media properties, or live events preferred. - Experience launching new products, brands, services, or events strongly preferred. - Experience within residential technology, smart home, consumer electronics, luxury home, design, construction, or related industries preferred. Requirements - Exceptional written, verbal, and presentation communication skills. - Strong campaign strategy, audience development, and project management capabilities. - Demonstrated ability to build awareness and demand for new products, events, or brands. - Analytical mindset with the ability to interpret performance data and make data-driven decisions. - Strong stakeholder management and cross-functional collaboration skills. - Creative thinker with a passion for innovation, audience engagement, and continuous improvement. - Comfortable operating in a launch-stage environment where priorities evolve and new opportunities emerge. - Self-starter who thrives amid ambiguity and takes ownership of outcomes. - Proficiency with marketing automation platforms, CRM systems, digital marketing tools, analytics platforms, and Microsoft Office. Benefits - Generous PTO and holiday time off. - Flexible working hours. - Option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off). - Comprehensive medical, dental, and vision benefits. - 401k plan with company matching. - Pet insurance. - Learning and career development opportunities. - Education assistance.

• Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. • Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. • Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. • Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies. • Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). • Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users. • Define KPIs for GTM success and continuously refine strategies based on performance insights.

Role Description We’re seeking a results-oriented Senior Director of Marketing to lead global marketing and brand strategies for JoVE’s education and science research solutions. The ideal candidate will set the strategic vision, proactively develop and oversee the execution of data-driven programs to drive demand, accelerate revenue growth, and deepen brand engagement across educators, researchers, and librarians worldwide. - Develop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption. - Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs. - Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership. - Drive initiatives that strengthen brand recognition and awareness while positioning JoVE as a go-to resource for education and science research. - Design and execute audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads. - Establish clear KPIs, and conversion metrics; monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates. Qualifications - A Bachelor's degree. - 10+ years of experience in marketing. Experience in EdTech, academic publishing or SaaS is preferred. - 7+ years of management experience, successfully leading high-performing teams in a global environment. - Demonstrated ability to proactively develop and execute innovative marketing programs that generate leads, convert them into engaged users (e.g., trials, demos, or similar engagement actions), and drive revenue growth. - Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership. - Experience with Hubspot and Salesforce is required. - Excellent English communication skills. - Results-driven, proactive, and thrives in a fast-paced environment. Benefits - A competitive compensation package. - You will make a direct impact in accelerating science research and education. - Opportunity to work with global teams and in an environment that promotes innovation and collaboration. - Our strong promotion from within culture draws a clear path to advance your career with us.

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you'll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. What you'll be responsible for Circle is seeking a Regional Marketing Director, LATAM, based in Saõ Paulo, to directly support the priorities and initiatives of the Managing Director for the region. This role will serve as a strategic marketing partner to regional leadership, responsible for translating business objectives into clear, executable marketing programs that drive growth, market presence, and customer engagement across LATAM. The ideal candidate is a senior, hands-on marketer with strong regional expertise and the ability to operate at both a strategic and executional level. This individual will work cross-functionally with global marketing, business development, communications, and operations teams to plan and deliver high-impact marketing initiatives tailored to LATAM markets. Success in this role requires strong judgment, operational rigor, and the ability to manage complex stakeholders while moving quickly in a dynamic, regulated environment. What you'll work on - Serve as the primary marketing partner to the LATAM Managing Director, translating regional commercial priorities into clear, integrated marketing plans. - Lead the planning and execution of regional marketing initiatives that support pipeline growth, customer acquisition, and market expansion across priority LATAM markets (including Brazil, Mexico, Argentina, Colombia, and more). - Develop and localize go-to-market (GTM) strategies, messaging, and programs in alignment with global marketing frameworks and LATAM market dynamics. - Partner closely with Business Development, Sales, and Revenue teams to ensure marketing initiatives directly support regional pipeline and growth objectives. - Coordinate cross-functionally with global teams including product marketing, communications, content, creative, events, marketing operations, and legal to deliver cohesive regional execution. - Own the regional marketing calendar, ensuring alignment across campaigns, events, partnerships, and executive priorities. - Support partner and ecosystem marketing initiatives across LATAM, including co-marketing programs, joint events, announcements, and strategic partner activations. - Lead regional event strategy and execution, including industry conferences, fintech forums, regulatory engagements, and Circle-hosted programs. - Ensure all regional marketing programs comply with local regulatory, legal, and brand requirements, in partnership with legal and compliance teams. - Track, analyze, and report on marketing performance against regional business and GTM objectives; use data to inform optimization and prioritization. - Manage regional marketing budgets, forecasts, and spend in close collaboration with finance and global marketing leadership. - Continuously assess market conditions, competitive landscape, regulatory developments, and macroeconomic trends across LATAM to refine strategy and inform leadership decision-making. What you'll bring to Circle Core Requirements - 12+ years of experience in marketing, with demonstrated ownership of regional or multi-country marketing initiatives across Latin America. - Experience operating as a senior regional marketing lead or business partner, supporting executive stakeholders and translating commercial strategy into executable marketing programs. - Strong understanding of Brazil, Argentina, Colombia, Mexico, and other countries in Latin America market dynamics, including regulatory frameworks, cross-border payment ecosystems, fintech adoption trends, and country-specific GTM nuances. - Proven ability to plan and execute integrated marketing programs across multiple channels, including campaigns, events, partnerships, and communications. - Experience partnering closely with Sales, Business Development, and Revenue teams to support pipeline growth, enterprise adoption, and ecosystem expansion. - Demonstrated ability to collaborate effectively within a highly cross-functional, global organization with distributed teams. - Strong program and stakeholder management skills, with the ability to manage multiple concurrent initiatives across markets and time zones. - Data-driven mindset with experience defining KPIs, measuring impact, and optimizing marketing performance. - Experience managing regional marketing budgets and forecasts in partnership with finance teams. - Excellent written and verbal communication skills in English and Portuguese; Spanish proficiency strongly preferred. Preferred Requirements - Familiarity with crypto, blockchain, stablecoins, or emerging digital asset regulatory environments in LATAM. - Experience marketing fintech, payments, financial infrastructure, or regulated financial services products in the region. - Comfort operating in fast-paced, ambiguous environments with evolving regulatory and macroeconomic conditions. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote