Role Description We're seeking a Senior Social Measurement Lead to build an effective social media measurement strategy for Airbnb's global marketing and comms teams. The job will cover: - All content published on our owned channels - The social elements of our marketing and comms campaign work - Our influencer and creator programs The right candidate will know how to identify, structure, and activate the right data — turning raw performance information into something usable, and ultimately into decisions that move the business forward. You will partner closely with: - Social strategy - Social creative - Comms - Data Science - Regional marketers Your work will shape how Airbnb understands the impact of social on business outcomes, how teams make day-to-day creative and strategic decisions, and how leadership evaluates the effectiveness of our global social investment. Qualifications - 15+ years of experience in social analytics, marketing measurement, or digital strategy, ideally at a global consumer brand or platform - Deep expertise in organic social and/or influencer measurement, including platform-native analytics and third-party tools - Strong analytical and technical skills, with experience in data querying, analysis, and dashboarding (e.g., SQL, Excel, BI tools) - Proven ability to translate complex data into clear, compelling narratives for cross-functional teams and executive leadership - Experience leading test-and-learn agendas and applying experimentation frameworks to drive measurable business outcomes - Track record of influencing cross-functional stakeholders and driving alignment in complex, matrixed organizations - Comfortable operating at both strategic and executional levels — from shaping global direction to building datasets - Demonstrated hands-on proficiency with AI tools for analytical work, including using AI to build dashboards, validate hypotheses, process large datasets, and connect social signals to proprietary business data - Deep familiarity with the social measurement tool landscape, including proven ability to model or extrapolate data not directly available through public sources Requirements - Define and own Airbnb's social measurement strategy — standardizing frameworks, KPIs, and success criteria across platforms and regions, while accounting for local market nuances - Elevate reporting into strategic storytelling — synthesizing data across channels, programs, and regions into cohesive, E-team-ready narratives that connect social performance to broader marketing goals and company priorities - Lead a global test-and-learn agenda — designing experiments with clear hypotheses and success criteria, running rapid tests to exploit algorithmic dynamics, identify breakout content formats, and unlock outsized reach - Drive insights and optimization — analyzing cross-platform performance to surface growth levers, breakout trends, and content opportunities; translating findings into clear, actionable recommendations for creative and strategy teams - Apply AI to accelerate analytical depth and speed — leveraging AI tools to build custom reporting views, automate workflows, validate hypotheses, and synthesize internal Airbnb data with external social signals - Own the social measurement tool landscape — maintaining expert-level knowledge of platform-native analytics (TikTok, Instagram, YouTube) and third-party tools (e.g., Sprinklr, CreatorIQ, Brandwatch, Tubular); evaluating and onboarding new vendors as the landscape evolves - Partner with Consumer Insights — collaborating with Airbnb's insights team to enrich qualitative and quantitative research with social-native observations; identifying patterns in social conversation that reveal audience shifts, unmet needs, and cultural moments - Be hands-on with data — independently pulling, querying, and analyzing data across platforms, internal tools, and third-party systems; ensuring data quality, consistency, and alignment on taxonomy and reporting standards across teams Location This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. Commitment To Inclusion & Belonging Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

• Own the Meta strategy (paid and organic) across a portfolio of healthcare clients. • Develop audience strategies, messaging frameworks, funnel architecture, and content pillars aligned with client goals. • Build testing roadmaps and continuously refine strategies using performance insights. • Identify opportunities where paid and organic activity can strengthen each other. • Stay ahead of Meta platform updates, algorithm changes, and emerging features. • Plan and manage monthly Facebook and Instagram content calendars. • Write engaging, conversion-focused social copy tailored to healthcare audiences. • Guide community engagement strategies that reflect each client's brand. • Analyse engagement, reach, follower growth, and content performance to improve results. • Provide strategic direction to the Meta Media Buyer on: - campaign objectives - audience targeting - creative testing - funnel strategy - budget priorities • Review campaign performance and recommend optimisation opportunities. • Ensure paid and organic campaigns work together across the customer journey. • Escalate strategic recommendations and performance risks to the Marketing Manager. • Develop original campaign concepts based on audience insights and performance data. • Write high-converting video scripts, ad hooks, and creative concepts for Meta campaigns. • Brief designers, videographers, and photographers with clear creative direction. • Collaborate with the production team from concept through final delivery. • Review creative assets before publication to ensure they're strategically aligned and optimised for Meta. • Continuously improve creative based on campaign results. • Ensure all advertising complies with healthcare marketing regulations and Meta policies. • Develop integrated paid and organic Meta reporting. • Present actionable performance insights and recommendations to the Marketing Manager. • Contribute to client reporting and strategy presentations. • Proactively identify opportunities and potential risks before they impact performance. • Build and maintain efficient content planning and campaign workflows. • Develop SOPs for Meta strategy and content processes. • Keep documentation organised to support collaboration across the team.

• Manage our B2B & B2B2C clients as a sparring partner, advisor and project lead • Develop cross-channel social media strategies and implement them in regular coordination with colleagues and clients • Collaborate with interdisciplinary teams from creative, media, consulting and management – hands-on and always on equal footing • In day-to-day social media operations you will handle editorial work, idea generation, content planning, content creation, content distribution, community management and reporting • You stay up to date with developments in social media marketing and actively drive our clients' social media activities forward • You manage multiple clients and projects simultaneously – from initial projects to retainer engagements • You take responsibility for agency revenues in the six-figure range • You ensure continuous profitability and quality of your projects and purposefully grow accounts • You share your knowledge within the team to continuously shape our consulting standards • You coach junior and mid-level colleagues – providing feedback, know-how and a listening ear • You lead pitches and actively contribute your expertise and experience to new business acquisition

Role Description The Media Associate will join our growing paid media team. Reporting to the Media Manager, this role will support the planning, activation, optimization, and reporting of paid media campaigns across social and programmatic channels for pharmaceutical and healthcare clients. This is an excellent opportunity for an early-career media professional looking to build expertise in healthcare marketing while gaining exposure to both campaign execution and media strategy. The Media Associate will work closely with internal and external teams to ensure paid media programs are delivered effectively and aligned with broader client objectives. - Support the planning, activation, management, and optimization of paid social and programmatic media campaigns for pharmaceutical and healthcare clients. - Maintain media plans, trackers, and campaign documentation with a high degree of accuracy and attention to detail. - Collaborate with Account Management, Project Management, Analytics, Creative, Strategy, and Digital teams to ensure media efforts align with overall client objectives. - Support relationships with media partners while staying informed on industry trends, platform updates, and best practices. - Contribute to a positive team environment through strong organization, communication, and a willingness to learn and grow. Qualifications - Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. - 1–3 years of experience in paid social, programmatic media, digital marketing, or media planning/buying, preferably within an agency environment. - Strong organizational skills with the ability to manage multiple projects and deadlines. - Excellent written and verbal communication skills. - Strong attention to detail and commitment to quality. - Demonstrated curiosity and willingness to learn new platforms, technologies, and media strategies. Requirements - Experience with paid social platforms such as Meta, LinkedIn, TikTok, Reddit, or X. - Exposure to programmatic buying platforms such as DV360, The Trade Desk, or PulsePoint. - Familiarity with campaign reporting and analytics tools. - Experience working with healthcare, pharmaceutical, or regulated-industry clients. - Understanding of healthcare marketing regulations and compliance considerations. Benefits - Healthcare Coverage – Four medical insurance options, plus dental and vision plans. - 401(k) Plan – RevHealth matches 100% of the first 3% of your contributions and 50% of the next 2%, totaling a 4% match if you contribute at least 5%. - Company-Paid Life Insurance – Providing peace of mind for you and your loved ones. - Generous Flexible Paid Time Off – Supporting work-life balance. - Additional perks and ancillary benefits are also available.