Hunt St logo
Hunt St

We help Aussie companies find top 3% remote talent in the Philippines & Nepal for a single finder's fee.

Senior Social Media Strategist

Social Media ManagerSocial Media ManagerContractRemoteSeniorTeam 1-10H1B No SponsorCompany SiteLinkedIn

Location

Philippines

Posted

3 days ago

Salary

$2.5K - $4K / month

Seniority

Senior

Bachelor Degree5 yrs expExperience acceptedEnglish

Job Description

Senior Social Media Strategist

Hunt St

• Own the Meta strategy (paid and organic) across a portfolio of healthcare clients. • Develop audience strategies, messaging frameworks, funnel architecture, and content pillars aligned with client goals. • Build testing roadmaps and continuously refine strategies using performance insights. • Identify opportunities where paid and organic activity can strengthen each other. • Stay ahead of Meta platform updates, algorithm changes, and emerging features. • Plan and manage monthly Facebook and Instagram content calendars. • Write engaging, conversion-focused social copy tailored to healthcare audiences. • Guide community engagement strategies that reflect each client's brand. • Analyse engagement, reach, follower growth, and content performance to improve results. • Provide strategic direction to the Meta Media Buyer on: - campaign objectives - audience targeting - creative testing - funnel strategy - budget priorities • Review campaign performance and recommend optimisation opportunities. • Ensure paid and organic campaigns work together across the customer journey. • Escalate strategic recommendations and performance risks to the Marketing Manager. • Develop original campaign concepts based on audience insights and performance data. • Write high-converting video scripts, ad hooks, and creative concepts for Meta campaigns. • Brief designers, videographers, and photographers with clear creative direction. • Collaborate with the production team from concept through final delivery. • Review creative assets before publication to ensure they're strategically aligned and optimised for Meta. • Continuously improve creative based on campaign results. • Ensure all advertising complies with healthcare marketing regulations and Meta policies. • Develop integrated paid and organic Meta reporting. • Present actionable performance insights and recommendations to the Marketing Manager. • Contribute to client reporting and strategy presentations. • Proactively identify opportunities and potential risks before they impact performance. • Build and maintain efficient content planning and campaign workflows. • Develop SOPs for Meta strategy and content processes. • Keep documentation organised to support collaboration across the team.

Job Requirements

  • 5+ years of experience managing Facebook and Instagram marketing.
  • Proven agency experience servicing Australian, US, or UK clients.
  • Experience managing multiple client accounts in a fast-paced agency environment.
  • Strong experience marketing high-ticket service businesses that rely on lead generation, such as healthcare, medical, dental, cosmetic, professional services, or similar industries.
  • Demonstrated success creating Meta strategies that generate qualified leads and measurable business outcomes.
  • Exceptional written and verbal English communication skills.
  • Experience writing conversion-focused ad copy, video scripts, and creative briefs.
  • Experience leading creative direction for designers, videographers, and photographers.
  • Technical Skills**
  • Expert knowledge of Meta Ads Manager, Business Manager, Pixel, and Conversion API.
  • Strong understanding of Meta's paid and organic ecosystem.
  • Experience planning creative for Reels, Stories, Feed Ads, and other Meta placements.
  • Strong analytical skills with the ability to turn campaign data into actionable strategy.
  • Familiarity with project management and content planning tools.

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