• Develop, customize, and maintain Shopify stores. • Work on Shopify themes – customizing layouts, styling, sections, and templates. • Install and configure Shopify apps as required. • Optimize Shopify stores for performance and speed. • Handle Shopify API and webhook integrations and third-party tools. • Build and manage Shopify websites when required. • Edit and update HTML/CSS/JavaScript as needed. • Ensure mobile responsiveness and cross-browser compatibility. • Troubleshoot bugs and issues.

• Own the full P&L for Dutch’s ecommerce business — across both prescription and non-prescription products — setting targets, tracking performance, and driving accountability across revenue, margin, and profitability. • Proactively identify the highest-value opportunities for product sales — assessing market signals, platform data, and customer needs — then determine what is required to pursue them and drive cross-functional execution to deliver. • Define and evolve the product assortment strategy across both prescription and OTC categories — balancing pet-health relevance, commercial potential, and brand trust. • Monitor market trends, competitor moves, and emerging product categories to keep Dutch ahead of the curve. • Partner deeply with Dutch's AI team to build a personalized product recommendation engine grounded in our EMR data and vet-issued insights — creating experiences no traditional retailer can match. • Define the data inputs, recommendation logic, and feedback loops needed to surface the right products to the right pet parents at the right moment. • Champion a data-first culture across the commerce business: use analytics to prioritize, test, learn, and iterate quickly. • Lead the full reimagination of Dutch’s product storefront — from concept through execution — partnering closely with our Creative Director, UX Lead, and Engineering team to build an experience that is both vet-credible and commercially effective. • Own the merchandising strategy: curate and manage product collections, design promotional calendars, and think holistically about how categories, bundles, and campaigns work together to drive conversion and repeat purchase. • Define and implement the right selling mechanisms across Rx and OTC — subscriptions, auto-refills, bundles, vet-recommended collections, and promotional offers — ensuring a cohesive experience that feels tailored, not transactional. • Own the conversion funnel and continuously optimize through testing and iteration. • Manage the underlying data that brings out products to life and create a strategy around how we store and maintain metadata for our products. • Manage the product catalog lifecycle — from onboarding to performance review and sunset decisions. • Continuously scout for hot new products, emerging brands, and category innovations that align with our pet parents' needs.

• Take a wireframe + copy and turn it into a beautiful, high-converting landing page • Use your UX/UI sense and knowledge of what converts to build designs that make the customer's decision easier, not just lay out the copy as-is • Think for yourself. If a brief says "customer isn't sure this product works for their injury," you should know how to address that visually without being told exactly what to put where • Work in two steps: first build a mockup (using tools like Figma or Claude Design) and get it approved, then build it live in our landing page builder (Replo)

• You'll work closely with our creative team to bring scripts to life • Create high-performing ads for Meta (mainly UGC-style)