• Own the full P&L for Dutch’s ecommerce business — across both prescription and non-prescription products — setting targets, tracking performance, and driving accountability across revenue, margin, and profitability. • Proactively identify the highest-value opportunities for product sales — assessing market signals, platform data, and customer needs — then determine what is required to pursue them and drive cross-functional execution to deliver. • Define and evolve the product assortment strategy across both prescription and OTC categories — balancing pet-health relevance, commercial potential, and brand trust. • Monitor market trends, competitor moves, and emerging product categories to keep Dutch ahead of the curve. • Partner deeply with Dutch's AI team to build a personalized product recommendation engine grounded in our EMR data and vet-issued insights — creating experiences no traditional retailer can match. • Define the data inputs, recommendation logic, and feedback loops needed to surface the right products to the right pet parents at the right moment. • Champion a data-first culture across the commerce business: use analytics to prioritize, test, learn, and iterate quickly. • Lead the full reimagination of Dutch’s product storefront — from concept through execution — partnering closely with our Creative Director, UX Lead, and Engineering team to build an experience that is both vet-credible and commercially effective. • Own the merchandising strategy: curate and manage product collections, design promotional calendars, and think holistically about how categories, bundles, and campaigns work together to drive conversion and repeat purchase. • Define and implement the right selling mechanisms across Rx and OTC — subscriptions, auto-refills, bundles, vet-recommended collections, and promotional offers — ensuring a cohesive experience that feels tailored, not transactional. • Own the conversion funnel and continuously optimize through testing and iteration. • Manage the underlying data that brings out products to life and create a strategy around how we store and maintain metadata for our products. • Manage the product catalog lifecycle — from onboarding to performance review and sunset decisions. • Continuously scout for hot new products, emerging brands, and category innovations that align with our pet parents' needs.

• Take a wireframe + copy and turn it into a beautiful, high-converting landing page • Use your UX/UI sense and knowledge of what converts to build designs that make the customer's decision easier, not just lay out the copy as-is • Think for yourself. If a brief says "customer isn't sure this product works for their injury," you should know how to address that visually without being told exactly what to put where • Work in two steps: first build a mockup (using tools like Figma or Claude Design) and get it approved, then build it live in our landing page builder (Replo)

• You'll work closely with our creative team to bring scripts to life • Create high-performing ads for Meta (mainly UGC-style)

Role Description At Sidekick, we help people recover faster from persistent injuries. Trusted by Olympic champions and everyday athletes, our products are featured in Men's Health and Running Magazine. With 94% of users finding relief, we aim to be the go-to injury relief brand. We'll hand you a brief with copy and a rough wireframe. Your job is to turn that into a design that's easy for the customer to process and actually gets them to buy — leaning on your UX/UI experience and your feel for what converts. - Take a wireframe + copy and turn it into a beautiful, high-converting landing page - Use your UX/UI sense and knowledge of what converts to build designs that make the customer's decision easier, not just lay out the copy as-is - Think for yourself. If a brief says "customer isn't sure this product works for their injury," you should know how to address that visually without being told exactly what to put where - Work in two steps: first build a mockup (using tools like Figma or Claude Design) and get it approved, then build it live in our landing page builder (Replo) Qualifications - 5+ years of Digital Design experience - 3+ years designing for ecommerce/DTC brands - Good eye for turning copy + wireframe into a design that converts - Understands customer psychology — design to eliminate doubts and hesitations - Attention to detail - Can build in Replo (or similar) and troubleshoot your own technical problems - CRO knowledge - Can think for yourself — e.g. take raw customer feedback from a survey and update the landing page to address doubts/hesitations, without being told exactly what to change Benefits - Competitive Compensation: $3,000–4,000 USD/month + performance bonus - Fully remote (work from home) - Big impact, fast — your work goes live within days and shows up directly in conversion numbers - Real ownership — you get the brief and the goal, then you decide how to solve it visually. - Small team, direct access — work straight with the CGO and Creative Director, with fast decisions and no layers To apply: Please apply via this link: https://sidekicktool.typeform.com/to/SUW5iZu2 Only applications via this link will be reviewed.