• Identify, design, and deploy AI-driven solutions that solve core business challenges and optimize internal workflows. • Serve as our internal AI champion; continuously evaluating our operations and building tools that drive efficiency, automation, and scale. • Bridge the gap between abstract business needs and functional, AI-powered systems. • Leverage modern vibe-coding platforms and low-code/no-code ecosystems to rapidly prototype and deploy scalable solutions.

• Design & Optimize Implementation Strategies: Develop new engagement models to support varying customer needs, from enterprise rollouts to strategic phased deployments. Improve and refine the methodology for complex implementations, ensuring scalability and efficiency. Identify themes and develop best practices to positively impact future implementations. • Lead High-Touch, Enterprise Implementations: Build and establish strong relationships with enterprise customers, collaborating to understand business objectives and tailor implementation strategies. Oversee multi-phase implementations with complex technical integrations, ensuring timely completion and successful execution. Assist customers in deploying Invoca’s JavaScript, integrating with MarTech platforms, and optimizing workflows. Become an expert on the Invoca platform, training customers on core functionalities, integrations, APIs, and webhooks. • Agentic AI Expertise: Lead the deployment of Agentic AI workflows, ensuring autonomous agents are properly integrated into the customer’s broader MarTech ecosystem. • Executive Stakeholder Management: Facilitate steering committees, ensuring key stakeholders are aligned on project milestones, risks, and strategic goals. Act as a trusted advisor to customer executives, influencing decisions and ensuring project success. • Resource Management: Maintain accurate project records, track milestones, and ensure adherence to implementation Service Level Objectives using project management and CRM tools. • Executive Communication & Risk Mitigation: Proactively identify potential risks, dependencies, and roadblocks in enterprise projects, escalate as necessary, and develop mitigation strategies to ensure a positive implementation experience. Provide clear, data-driven reporting to executive leadership on implementation performance, customer adoption trends, and engagement impact. • Cross-Functional Collaboration: Work closely with Sales, Sales Engineering, Product, and Customer Success teams to ensure smooth pre-sales to implementation transitions. Gather insights and advocate for enterprise customer needs with Product & Engineering, influencing feature enhancements and roadmap decisions. • Global Market Alignment: Maintain an early-morning Central or Eastern Time (CT/ET) schedule to provide direct implementation oversight and real-time consultation for UK and European customers.

• Design, deploy, configure, and support Delinea PAM solutions • Install and configure Delinea Secret Server • Configure privileged access policies • Implement JIT and JEA access where applicable • Integrate with SIEM platforms, ITSM tools, and DevOps platforms

Role Description The Senior Paid Media Specialist is responsible for the strategic execution and day-to-day management of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients. This role requires advanced technical expertise to manage complex accounts, troubleshoot performance issues, and drive consistent results across multiple platforms. As a senior member of the team, this role also involves mentoring junior specialists, assisting with escalated client situations, and contributing to the development of internal processes and best practices. Primary Responsibilities - Hands-On Campaign Management (60%) - Directly manages a high-volume portfolio of paid media accounts, focusing on strategic, high-complexity, or critical franchise clients. - Builds, launches, and optimizes campaigns across Google Ads, Meta Ads, and other relevant platforms to meet or exceed client performance goals, such as ROAS, CPA, and lead volume. - Implements advanced optimization techniques, including bid strategies, automation rules, and audience segmentation. - Conducts regular account audits to identify optimization opportunities, ensure best practices, and prevent performance degradation. - Ensures all ad copy and creative materials are strictly sourced from and compliant with the client's official website. - Account Strategy & Analysis (20%) - Develops and executes comprehensive account strategies for new client onboarding and significant account expansions. - Analyzes performance data to identify trends, extract actionable insights, and formulate data-driven optimization strategies. - Monitors budget pacing and allocation across the assigned portfolio to ensure optimal spend distribution and prevent over/under-spending. - Conducts competitive analysis and market research to inform campaign strategies and identify growth opportunities. - Mentorship & Team Support (10%) - Serves as a technical resource and mentor for Paid Media Specialists, providing guidance on campaign builds, optimization strategies, and troubleshooting. - Assists the Manager of Paid Media with onboarding and training new team members. - Shares learnings, platform updates, and successful strategies during weekly team meetings. - Process Development & Operational Excellence (10%) - Contributes to the development and refinement of standardized workflows, optimization checklists, and campaign build guides. - Tests new platform features, beta programs, and emerging channels, documenting results to inform team-wide adoption. - Ensures proper implementation of tracking, conversion pixels, and attribution models across all assigned accounts. Qualifications - 3-5 years of hands-on paid media management experience in an agency setting. - Proven success managing a high volume of accounts, specifically lower-spend, franchise, or multi-location models. - Required certifications: Google Ads (Search, Display, Shopping, Video, Measurement) and Meta Blueprint (or equivalent demonstrated expertise). - Experience mentoring or training junior team members. Requirements - Advanced knowledge of Google Ads (Search, Performance Max, Shopping, Display, Video) and Meta Ads Manager. - Strong working knowledge of Google Analytics 4, Looker Studio, and Google Tag Manager. - Proficiency in Excel/Google Sheets, including pivot tables, VLOOKUP, and data analysis. - Deep understanding of conversion tracking, attribution models, and CRM integrations. Benefits - Flexible PTO - Employee-First Culture - Fully Remote - Work From Home Stipend - Medical, Vision, and Dental - 401K Matching - Life Insurance - Incredible Company Comradery - And So Much More!