• Owns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutions • Align portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities • Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks. • Ensure consistency between portfolio messaging, sales narratives, and campaign execution • Design and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial priorities • Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy. • Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goals • Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influence • Develop and manage social media campaigns that amplify portfolio offers and integrated programs • Partner directly with sales teams to support pipeline generation, new business, and renewals.

Role Description The Senior Marketing Manager is responsible for coordination and hands-on development of SFMC Marketing transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention. - Responsible for SFMC design and development of: - AMPscript - SSJS - SQL - APIs - Automation - Journeys - Personalized email templates - Data driven proficiency - SMS - CloudPages This is a remote opportunity. Requirements - Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. - These decisions often have serious consequences and require sensitivity, tact, and a clear dedication to service. - It’s about providing clarity and hope. Company Description - Quest Diagnostics honors our service members and encourages veterans to apply. - While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. - Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume. - Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.

Role Description AVIXA is seeking a Senior Manager, Audience Development and Marketing to lead marketing efforts for RESIDE and Lightapalooza, AVIXA's new residential technology and smart home events. This role is responsible for developing and executing integrated marketing strategies that drive attendee acquisition, build community, industry engagement, and overall brand awareness. As a launch-focused event marketer, the Senior Manager will play a critical role in establishing RESIDE and Lightapalooza's market position, growing awareness among residential technology professionals, and building a vibrant community that supports long-term event growth. The ideal candidate is entrepreneurial, audience-focused, data-driven, and energized by creating demand for a new event and brand. - Develop and execute integrated marketing strategies that drive attendee registration and overall event awareness. - Build and grow the RESIDE and Lightapalooza brands through compelling positioning, messaging, and value propositions that resonate across the residential technology ecosystem. - Collaborate with Sales, Event Operations, Content, Industry Relations, and Communications teams to support growth objectives. - Develop audience acquisition strategies targeting residential technology integrators, smart home professionals, designers, architects, builders, security professionals, lighting specialists, and related industry audiences. - Plan and execute multi-channel marketing campaigns including email, digital advertising, social media, content marketing, direct mail, public relations, and strategic partnerships. - Manage email marketing campaigns including audience segmentation, automation, analytics, and performance optimization. - Create compelling marketing content across digital, print, social, web, advertising, and promotional channels. - Leverage AI-powered tools and emerging technologies to improve content creation, audience targeting, campaign performance, and operational efficiency. - Identify, evaluate, and manage relationships with industry associations, buying groups, media partners, influencers, and strategic partners that expand RESIDE's visibility and reach. - Collaborate with advisory committee members and industry stakeholders to ensure marketing efforts align with market needs and emerging trends. - Monitor campaign performance metrics and provide data-driven recommendations to optimize audience acquisition, engagement, and conversion. - Lead development and distribution of registration, marketing performance, and audience growth reports, including progress toward established goals. - Represent RESIDE and Lightapalooza at industry events, conferences, buying group meetings, and networking opportunities to strengthen market understanding and build industry relationships. - Stay informed on residential technology market trends, competitive events, audience behaviors, and emerging marketing best practices. Qualifications - Bachelor's degree preferred. - Minimum of 5 years of experience in event marketing, audience development, demand generation, brand marketing, association marketing, or related B2B marketing roles. - Proven success developing and executing integrated marketing campaigns that drive measurable business results. - Experience supporting trade shows, conferences, membership organizations, media properties, or live events preferred. - Experience launching new products, brands, services, or events strongly preferred. - Experience within residential technology, smart home, consumer electronics, luxury home, design, construction, or related industries preferred. Requirements - Exceptional written, verbal, and presentation communication skills. - Strong campaign strategy, audience development, and project management capabilities. - Demonstrated ability to build awareness and demand for new products, events, or brands. - Analytical mindset with the ability to interpret performance data and make data-driven decisions. - Strong stakeholder management and cross-functional collaboration skills. - Creative thinker with a passion for innovation, audience engagement, and continuous improvement. - Comfortable operating in a launch-stage environment where priorities evolve and new opportunities emerge. - Self-starter who thrives amid ambiguity and takes ownership of outcomes. - Proficiency with marketing automation platforms, CRM systems, digital marketing tools, analytics platforms, and Microsoft Office. Benefits - Generous PTO and holiday time off. - Flexible working hours. - Option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off). - Comprehensive medical, dental, and vision benefits. - 401k plan with company matching. - Pet insurance. - Learning and career development opportunities. - Education assistance.

• Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. • Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. • Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. • Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies. • Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). • Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users. • Define KPIs for GTM success and continuously refine strategies based on performance insights.