• Serve as a strategic thought partner to the CEO and executive leadership team, helping shape the direction of the business through financial insight and sound decision-making. • Partner with the CEO and Senior Leadership Team on company strategy, growth initiatives, and long-term planning • Translate complex financial data into clear recommendations, tradeoffs, and actionable decisions • Build trusted relationships with the Board of Directors, investors, lenders, and external partners • Evaluate strategic opportunities through the lens of financial return, capital efficiency, and long-term enterprise value creation • Develop financial frameworks that enable faster, smarter decision-making across the organization • Develop long-range financial plans that support Maev's ambitious growth objectives • Evaluate investments across product innovation, customer acquisition, omnichannel expansion, supply chain, technology, and organizational growth • Drive thoughtful capital allocation by balancing growth, profitability, cash generation, and long-term value creation • Lead scenario planning and financial modeling for major strategic decisions • Continuously identify opportunities to improve business performance and unlock the next stage of profitable growth • Partner closely with leaders across Growth, Brand, Omnichannel, Operations, Supply Chain, and Product to ensure financial insights drive smarter business decisions and profitable growth. • Provide financial leadership across customer acquisition economics (CAC, LTV, and payback), subscription performance, and retention • Evaluate profitability across DTC, Amazon, marketplaces, retail, and wholesale channels • Influence pricing strategy, promotional effectiveness, and channel profitability • Optimize contribution margin, inventory investments, and working capital • Help leaders connect operational decisions to financial outcomes, enabling faster, better decision-making across the business • Oversee FP&A, accounting, financial reporting, treasury, budgeting, forecasting, and cash management • Ensure strong internal controls, audit readiness, tax coordination, and banking relationships • Continue evolving financial systems, reporting infrastructure, and operating processes to improve visibility, accuracy, and scalability • Develop forecasting and planning capabilities that provide greater predictability and support strategic decision-making • Continuously identify opportunities to simplify processes, improve efficiency, and strengthen financial operations • Coach, develop, and empower an exceptional finance team while continuing to raise the bar on performance • Foster a culture of accountability, curiosity, continuous improvement, and cross-functional partnership • Build strong relationships across the organization and position Finance as a trusted strategic partner to every department • Champion high standards while creating an environment where teams can make informed, confident decisions • Help strengthen the leadership team by bringing thoughtful perspective, healthy challenge, and a company-first mindset to every conversation.

• Ensure smooth financial and operational workflows that enable fast, confident growth. • Maintain accurate financial records and reports to support leadership decisions. • Drive process improvements that reduce manual work, prevent errors, and scale operational efficiency. • Support payroll, compliance, and contractor management to maintain a seamless talent experience. • Enhance team productivity and cross-functional collaboration through effective use of tools and systems. • Maintain accurate financial records and reconcile accounts across banks, payment platforms, and credit cards. • Prepare and issue invoices, track receivables, and process payments for vendors, contractors, and talent. • Support budgeting, forecasting, and monthly financial reporting for leadership visibility. • Manage compliance documents (W9, W8BEN, tax forms) and ensure accuracy for audits and filings. • Track bonuses, payroll timelines, and SOP adherence to maintain financial consistency. • Identify gaps or bottlenecks in financial and backend workflows. • Implement solutions that improve efficiency and reduce errors. • Standardize templates, trackers, and reporting structures for consistent operations. • Recommend and deploy automation tools where appropriate. • Partner with leadership on special projects and operational initiatives. • Support onboarding of new team members and contractors. • Collaborate with finance, HR, and operations teams to ensure process alignment.

• Improve communication with our tax advisor and reduce information loss in accounting • Prepare and provide up-to-date BWA (monthly management) reports for executive management • Build and further develop reporting and budgeting to improve corporate control • Increase overall efficiency and ensure a functioning, forward-looking finance organization • Integrate and roll out the new system with a clear focus on digitalization • Provide current financial data for existing countries and support the integration of additional locations • Assist in resolving open items and arranging payments • Support the establishment of new sites

• Support the annual budgeting process, forecasting and financial planning for corporate departments and assigned lab operations • Prepare monthly, quarterly, and ad hoc financial reporting packages • Analyze budget-to-actual results and explain key variances, trends, risks, and opportunities • Build and maintain financial models for headcount, operating expenses, capital spending, and scenario planning • Partner with business leaders to monitor spending, evaluate performance, and support decision-making • Develop meaningful reporting and dashboards to improve visibility into financial and operational performance • Assist with leadership and management reporting as needed • Serve as a finance partner to corporate functions and provide analytical support to laboratory operations as needed • Support financial review of revenue, expenses, productivity, and other performance indicators • Work cross-functionally with operations, HR, accounting, and leadership to gather data and validate assumptions • Identify process improvement opportunities related to planning, reporting, and financial analysis • Support month-end and year-end close activities, including accruals, reclasses, and financial review • Assist with account reconciliations, expense analysis, and balance sheet review • Help ensure accuracy, consistency, and timeliness of financial reporting • Support internal controls and standardized finance/accounting processes • Assist with audit requests, documentation, and other compliance-related financial activities • Partner with accounting to research and resolve financial discrepancies