Maev

• Serve as a strategic thought partner to the CEO and executive leadership team, helping shape the direction of the business through financial insight and sound decision-making. • Partner with the CEO and Senior Leadership Team on company strategy, growth initiatives, and long-term planning • Translate complex financial data into clear recommendations, tradeoffs, and actionable decisions • Build trusted relationships with the Board of Directors, investors, lenders, and external partners • Evaluate strategic opportunities through the lens of financial return, capital efficiency, and long-term enterprise value creation • Develop financial frameworks that enable faster, smarter decision-making across the organization • Develop long-range financial plans that support Maev's ambitious growth objectives • Evaluate investments across product innovation, customer acquisition, omnichannel expansion, supply chain, technology, and organizational growth • Drive thoughtful capital allocation by balancing growth, profitability, cash generation, and long-term value creation • Lead scenario planning and financial modeling for major strategic decisions • Continuously identify opportunities to improve business performance and unlock the next stage of profitable growth • Partner closely with leaders across Growth, Brand, Omnichannel, Operations, Supply Chain, and Product to ensure financial insights drive smarter business decisions and profitable growth. • Provide financial leadership across customer acquisition economics (CAC, LTV, and payback), subscription performance, and retention • Evaluate profitability across DTC, Amazon, marketplaces, retail, and wholesale channels • Influence pricing strategy, promotional effectiveness, and channel profitability • Optimize contribution margin, inventory investments, and working capital • Help leaders connect operational decisions to financial outcomes, enabling faster, better decision-making across the business • Oversee FP&A, accounting, financial reporting, treasury, budgeting, forecasting, and cash management • Ensure strong internal controls, audit readiness, tax coordination, and banking relationships • Continue evolving financial systems, reporting infrastructure, and operating processes to improve visibility, accuracy, and scalability • Develop forecasting and planning capabilities that provide greater predictability and support strategic decision-making • Continuously identify opportunities to simplify processes, improve efficiency, and strengthen financial operations • Coach, develop, and empower an exceptional finance team while continuing to raise the bar on performance • Foster a culture of accountability, curiosity, continuous improvement, and cross-functional partnership • Build strong relationships across the organization and position Finance as a trusted strategic partner to every department • Champion high standards while creating an environment where teams can make informed, confident decisions • Help strengthen the leadership team by bringing thoughtful perspective, healthy challenge, and a company-first mindset to every conversation.