Aethos Hotels logo
Aethos Hotels

Aethos is creating a new kind of premium experience for a community of conscious explorers.

Customer Journey and CRM Manager – Fixed Term Contract for Maternity Cover

Location

United Kingdom

Posted

3 days ago

Salary

£33K - £45K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Customer Journey and CRM Manager – Fixed Term Contract for Maternity Cover

Aethos Hotels

• Manage and optimise guest communication journeys across the portfolio. • Oversee lifecycle automations and guest communication workflows. • Ensure all automated communications are accurate, relevant, brand-aligned, and commercially effective. • Monitor guest journey performance and continuously identify opportunities for improvement. • Work closely with CRM, booking engine, PMS, and platform partners to ensure systems and integrations function correctly. • Own the creation and execution of all brand-level newsletters. • Write compelling and engaging copy for CRM communications. • Create newsletter layouts and supporting creative assets using approved brand templates and tools. • Ensure all communications maintain a high standard of content quality, accuracy, and brand consistency. • Manage editorial calendars and campaign scheduling. • Oversee CRM activity across all properties. • Review and approve local newsletters (hotels and membership) and ensure local teams follow segmentation best practices and audience selection guidelines. • Support hotel teams with campaign planning, audience targeting, and CRM execution. • Act as the main point of contact for CRM-related questions across the portfolio (hotels and membership). • Produce monthly CRM performance reports for the portfolio. • Monitor KPIs including open rates, click-through rates, conversion, database growth, and revenue contribution. • Analyse campaign performance and provide actionable recommendations. • Ensure reporting standards are consistent across all properties. • Maintain high standards of database health and data quality.

Job Requirements

  • 3–5+ years of experience in CRM, lifecycle marketing, email marketing, or customer journey management.
  • Strong English copywriting and content creation skills.
  • Any additional language from our core markets (Italian, Spanish, Portuguese, or German) is considered a plus.
  • Comfortable creating newsletter layouts and basic creative assets.
  • Hands-on experience with CRM, email marketing, and marketing automation platforms.
  • Strong understanding of audience segmentation, automation workflows, customer journeys, and campaign management.
  • Experience working with CRM integrations, data flows, and guest or customer databases.
  • Analytical mindset with strong reporting and performance analysis capabilities.
  • Excellent organisational, project management, and stakeholder management skills.
  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
  • Hospitality experience is considered an advantage.

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