Aethos Hotels

• Manage and optimise guest communication journeys across the portfolio. • Oversee lifecycle automations and guest communication workflows. • Ensure all automated communications are accurate, relevant, brand-aligned, and commercially effective. • Monitor guest journey performance and continuously identify opportunities for improvement. • Work closely with CRM, booking engine, PMS, and platform partners to ensure systems and integrations function correctly. • Own the creation and execution of all brand-level newsletters. • Write compelling and engaging copy for CRM communications. • Create newsletter layouts and supporting creative assets using approved brand templates and tools. • Ensure all communications maintain a high standard of content quality, accuracy, and brand consistency. • Manage editorial calendars and campaign scheduling. • Oversee CRM activity across all properties. • Review and approve local newsletters (hotels and membership) and ensure local teams follow segmentation best practices and audience selection guidelines. • Support hotel teams with campaign planning, audience targeting, and CRM execution. • Act as the main point of contact for CRM-related questions across the portfolio (hotels and membership). • Produce monthly CRM performance reports for the portfolio. • Monitor KPIs including open rates, click-through rates, conversion, database growth, and revenue contribution. • Analyse campaign performance and provide actionable recommendations. • Ensure reporting standards are consistent across all properties. • Maintain high standards of database health and data quality.

• Oversee social media performance, governance, and influencer marketing across the Aethos portfolio • Ensure all hotel, club, and outlet accounts remain active, aligned with brand standards, and consistent in quality and execution • Provide strategic direction, quality control, performance monitoring, and approval where required • Manage community engagement across brand channels, responding to comments, messages, and audience interactions • Drive follower growth, engagement, reach, and audience development across brand-owned channels • Maintain content calendars and publishing schedules for brand accounts • Oversee social media activity across all Aethos hotels, clubs, and F&B outlets • Monitor content quality, brand alignment, visual standards, and messaging across the portfolio • Develop and maintain social media frameworks, guidelines, and best practices for local teams • Provide ongoing coaching and support to local marketing teams • Own influencer marketing strategy across the portfolio, ensuring all partnerships align with brand objectives, audience targets, and commercial priorities • Monitor influencer performance and evaluate campaign effectiveness, providing recommendations to optimise future collaborations