• Provide strategic oversight and technical guidance to consultants and developers during project build phases. • Lead the technical vision for complex enterprise implementations, bridging the gap between high-level solutioning and the team's programmatic execution. • Engage with clients to gather technical requirements, assess current-state architecture, and map complex processes. • Lead thorough code reviews for Apex and LWC, focusing on teaching design patterns, security best practices, and performance optimization to the developer. • Design and implement scalable data models and strategies for Large Data Volumes (LDV). • Architect secure, scalable integration strategies utilizing middleware such as Informatica and/or Mulesoft, and native Salesforce integration patterns. • Lead the implementation of robust SFDX workflows, version control, and CI/CD pipelines to ensure seamless, agile deployments. • Architect complex, multi-cloud solutions that unify Salesforce core with Marketing Cloud and Data Cloud to meet diverse client needs. • Partner with client stakeholders to gather technical requirements and assess current-state architecture, translating complex technical concepts into clear business value. • Assist the sales team by providing technical scoping, feasibility assessments, and high-level solution designs.

• Lead the design and delivery of scalable Salesforce architecture supporting multiple functional areas. • Develop and guide the organization’s Salesforce roadmap, governance practices, and platform strategy. • Serve as the primary technical authority for Salesforce integrations, security, data modeling, and multi-cloud architecture. • Oversee solution design, configuration, and customization across Sales, Service, Marketing, and Education Clouds. • Conduct architecture reviews to ensure solutions meet enterprise standards, compliance requirements, and best practices. • Provide leadership and mentorship to Salesforce developers and administrators, establishing standards for coding, testing, and deployment. • Partner with project managers to define scope, timeline, risks, and resource needs for Salesforce initiatives. • Create and maintain documentation for governance, system design, and operational processes. • Lead proof-of-concept efforts exploring new Salesforce capabilities and emerging technologies. • Ensure adherence to accessibility, privacy, and regulatory standards. • Contribute as a senior member of the organization’s Salesforce Center of Excellence, promoting platform adoption and innovation.

• Define the end state architecture for Salesforce Data Cloud/Data 360 and lead the migration from legacy data silos into a unified “Single Source of Truth”. • Lead the design for identity resolution and data mapping, ensuring seamless, secure synchronisation between the Kinesis blockchain/trading platforms and Salesforce. • Work closely with the Senior Product Owner and the Head of Salesforce CRM to translate Top Management’s vision into scalable technical delivery. • Establish global standards for the SF Team to ensure all new builds support the long-term Data 360 vision/goal. • Act as a subject matter expert for the existing team of Admins and Developers, providing architectural guidance and ensuring best practices in Apex, Lightning Web Components (LWC), and Flow as they relate to Data 360. • Design robust, scalable API integrations connecting Salesforce with external data systems or marketing tools.

• Partner with engagement managers to gather client requirements, conduct needs assessments, and propose Salesforce-based solutions. • Configure Salesforce environments, including creating workflows, automations, reports, and dashboards tailored to client needs. • Handle data migrations, clean-up, and integrations to ensure accuracy and consistency across Salesforce systems. • Troubleshoot and resolve Salesforce-related issues, identifying gaps in workflows and recommending best practices. • Manage task deadlines effectively while delivering high-quality solutions that align with client expectations. • Provide guidance to end-users and stakeholders on Salesforce functionalities and best practices. • Test all configurations and customizations to ensure solutions meet technical and business requirements.