Role Description You own every word Mission Inbox publishes and every channel it moves through. Blogs, AI-optimized articles, social, and distribution are yours end to end. You are measured on three questions, and only these three: - How do we get cited more by AI engines like ChatGPT, Perplexity, Google AI Overviews, and Claude? - How do we convert social engagement into qualified leads? - How do we build measurable pipeline through content channels? If a content activity does not move one of those three, it does not happen. Objective 1: Win AI Citations (GEO / AEO) AI engines are becoming a primary discovery layer for B2B buyers. Getting cited by them is now a distinct discipline from ranking in classic Google. It rewards different signals: extractable answers, structured data, entity authority, and being the source other sites reference. What you'll do: - Build a GEO content system on question-led articles structured for direct extraction, with clear question-based headings, concise answer blocks, defined terms, and stats with sources. - Establish Mission Inbox as a citable entity on deliverability, sender trust, and email infrastructure topics. - Track share of voice across AI engines for target queries and iterate on what actually gets cited. Why this matters: Classic SEO optimizes for a click. GEO optimizes for being the quoted authority even when there is no click. For an infrastructure company where trust is the product, being the source AI models cite compounds credibility in a way ad spend cannot. Objective 2: Convert Social Engagement Into Leads Engagement is a vanity metric until it produces a lead. Your job is not to grow the follower count. It is to build a social-to-pipeline motion. What you'll do: - Run the company and founder social presence, primarily on LinkedIn, with a distinct, contrarian, technically credible voice. - Design content that surfaces buying intent through comments, saves, DMs, and profile visits, then route that intent into the funnel. - Build repeatable formats such as teardown posts, deliverability data drops, founder POV, and customer proof. Why this matters: In B2B, the large majority of LinkedIn engagement never converts on its own because there is no capture mechanism behind it. The differentiator is not more posting. It is a deliberate path from "this was insightful" to "book a call." Objective 3: Build Pipeline Through Content Content marketing fails in most companies because it is measured on traffic instead of revenue. You will be measured on content-sourced and content-influenced pipeline. What you'll do: - Map content to the buyer journey and build assets that move deals forward: comparison pages, deliverability and ROI calculators, and technical guides sales can send. - Partner with sales to identify which content actually closes deals, then produce more of it. - Own a content attribution model so we know which channels and pieces generate pipeline. Why this matters: Bottom-of-funnel, sales-enabling content punches far above top-of-funnel volume plays for a profitable, sales-led B2B company. Your leverage is helping close the pipeline that already exists, not just filling the top. Qualifications - 2+ years producing and distributing B2B content that drove measurable pipeline, not just traffic. - Demonstrated ownership of a social channel that generated leads, with receipts. - Strong writing and editing ability, capable of technically credible content in a technical category. - Comfort with analytics and attribution. You know what a content-sourced lead is and can prove one. Bonus - Experience with GEO/AEO or early AI-search optimization. - Background in email, deliverability, martech, or developer and infrastructure tooling. - Comfortable using AI tools to scale output without producing generic slop. Not a fit if - You need a full brief to write. - You measure success by post count. - You treat engagement as the finish line.

Role Description Wir suchen jemanden, der unser Content-Team operativ eigenständig steuert — nicht als Zuarbeiter, sondern als Person, die den Laden laufen lässt. Vollzeit und remote. - Du sorgst dafür, dass unser Content zuverlässig rausgeht: Reels, YouTube-Videos und Newsletter — Woche für Woche. - Du nutzt KI als Reflex, nicht als Buzzword: LLMs für Recherche & Texte, Bild-/Video-Tools für Produktion, Automationen (Claude Cowork oder Claude Code) für Workflows. - Du behältst den roten Faden über alle Kanäle und denkst mit, statt nur abzuarbeiten. Qualifications - Nachweisbare Erfahrung im Content-/Social-Media-Bereich — du kannst zeigen, was du gebaut hast. - Echte KI-Praxis: Du arbeitest täglich mit KI-Tools und kannst deinen Workflow erklären. - Ownership-Mentalität: Du brauchst keine Anleitung, sondern Ziele. - Strukturiert, klar, zuverlässig in der Remote-Kommunikation. - Du teilst unseren Anspruch: super recherchiert, klar erklärt, wenig bla bla. Company Description Join our team at Neulandpro and embark on a journey of growth and innovation.

We're looking for a Senior Content Strategist to support our growing Enterprise business. This is a highly strategic, hands-on role focused on helping Fullscript successfully enter and scale within large conventional healthcare organizations across the United States. You'll be responsible for developing content strategies that support Enterprise growth, accelerate adoption, build trust with healthcare leaders and providers, and ultimately help us achieve product-market fit within a new market segment. This role sits at the intersection of Content Strategy, Product Marketing, Enterprise Growth, and Healthcare Education. We're looking for someone who enjoys building, thrives in ambiguity, and is equally comfortable developing strategy and executing content. What You'll Do Develop Enterprise Content Strategy Define and own a comprehensive content strategy aligned to Enterprise business goals. Identify content gaps across the full Enterprise customer journey. Translate customer, market, and competitive insights into clear content priorities. Establish content roadmaps and prioritization frameworks. Lead Discovery & Research Conduct discovery across Sales, Customer Success, Product, and Leadership teams. Engage directly with customers, prospects, and industry stakeholders. Develop a deep understanding of Enterprise healthcare buyers and provider audiences. Translate research findings into actionable content opportunities. Create High-Impact Content Create and contribute to content assets including:Case studies and customer storiesSales enablement materialsThought leadership contentClinical education contentVideo scripts and narrative briefsEnterprise marketing collateral Partner with internal and external subject matter experts. Leverage AI tools such as Claude to accelerate content creation and execution. Support Revenue & Go-to-Market Outcomes Partner closely with Product Marketing, Sales, Customer Success, Brand, and Growth teams. Develop content that supports demand generation, deal progression, adoption, and customer growth. Continuously evaluate content effectiveness and optimize based on performance. Build Scalable Content Systems Establish content standards, templates, and governance processes. Improve content discoverability and accessibility. Build repeatable systems that support Enterprise growth.

• Own the growth marketing blog from ideation through research, writing, editing, publishing, performance analysis, and ongoing optimization. • Define and manage a monthly and quarterly web content calendar that supports integrated marketing campaigns, growth enablement, SEO/GEO/AEO initiatives, and creative testing. • Partner with subject matter experts to develop original content inputs and corresponding assets across formats, including blog posts, articles, white papers, infographics, webinar content, landing pages, and other web experiences. • Conduct SEO and LLM user research to identify content opportunities, search intent, audience questions, competitive gaps, and ways to help prospective members evaluate Virta as their metabolic health solution. • Build and operate a repeatable content production engine that improves speed, quality, governance, and visibility from intake through compliance review, CMS publishing, and performance measurement. • Use AI-enabled workflows to accelerate research, summarization, drafting, repurposing, and content operations while maintaining editorial judgment, accuracy, technical credibility, and appropriate human review. • Collaborate with Enterprise Marketing, PR, Product, Clinical, and other content teams to align messaging, editorial calendars, research findings, and overall content strategy across Virta.