Role Description Wir suchen jemanden, der unser Content-Team operativ eigenständig steuert — nicht als Zuarbeiter, sondern als Person, die den Laden laufen lässt. Vollzeit und remote. - Du sorgst dafür, dass unser Content zuverlässig rausgeht: Reels, YouTube-Videos und Newsletter — Woche für Woche. - Du nutzt KI als Reflex, nicht als Buzzword: LLMs für Recherche & Texte, Bild-/Video-Tools für Produktion, Automationen (Claude Cowork oder Claude Code) für Workflows. - Du behältst den roten Faden über alle Kanäle und denkst mit, statt nur abzuarbeiten. Qualifications - Nachweisbare Erfahrung im Content-/Social-Media-Bereich — du kannst zeigen, was du gebaut hast. - Echte KI-Praxis: Du arbeitest täglich mit KI-Tools und kannst deinen Workflow erklären. - Ownership-Mentalität: Du brauchst keine Anleitung, sondern Ziele. - Strukturiert, klar, zuverlässig in der Remote-Kommunikation. - Du teilst unseren Anspruch: super recherchiert, klar erklärt, wenig bla bla. Company Description Join our team at Neulandpro and embark on a journey of growth and innovation.

We're looking for a Senior Content Strategist to support our growing Enterprise business. This is a highly strategic, hands-on role focused on helping Fullscript successfully enter and scale within large conventional healthcare organizations across the United States. You'll be responsible for developing content strategies that support Enterprise growth, accelerate adoption, build trust with healthcare leaders and providers, and ultimately help us achieve product-market fit within a new market segment. This role sits at the intersection of Content Strategy, Product Marketing, Enterprise Growth, and Healthcare Education. We're looking for someone who enjoys building, thrives in ambiguity, and is equally comfortable developing strategy and executing content. What You'll Do Develop Enterprise Content Strategy Define and own a comprehensive content strategy aligned to Enterprise business goals. Identify content gaps across the full Enterprise customer journey. Translate customer, market, and competitive insights into clear content priorities. Establish content roadmaps and prioritization frameworks. Lead Discovery & Research Conduct discovery across Sales, Customer Success, Product, and Leadership teams. Engage directly with customers, prospects, and industry stakeholders. Develop a deep understanding of Enterprise healthcare buyers and provider audiences. Translate research findings into actionable content opportunities. Create High-Impact Content Create and contribute to content assets including:Case studies and customer storiesSales enablement materialsThought leadership contentClinical education contentVideo scripts and narrative briefsEnterprise marketing collateral Partner with internal and external subject matter experts. Leverage AI tools such as Claude to accelerate content creation and execution. Support Revenue & Go-to-Market Outcomes Partner closely with Product Marketing, Sales, Customer Success, Brand, and Growth teams. Develop content that supports demand generation, deal progression, adoption, and customer growth. Continuously evaluate content effectiveness and optimize based on performance. Build Scalable Content Systems Establish content standards, templates, and governance processes. Improve content discoverability and accessibility. Build repeatable systems that support Enterprise growth.

• Own the growth marketing blog from ideation through research, writing, editing, publishing, performance analysis, and ongoing optimization. • Define and manage a monthly and quarterly web content calendar that supports integrated marketing campaigns, growth enablement, SEO/GEO/AEO initiatives, and creative testing. • Partner with subject matter experts to develop original content inputs and corresponding assets across formats, including blog posts, articles, white papers, infographics, webinar content, landing pages, and other web experiences. • Conduct SEO and LLM user research to identify content opportunities, search intent, audience questions, competitive gaps, and ways to help prospective members evaluate Virta as their metabolic health solution. • Build and operate a repeatable content production engine that improves speed, quality, governance, and visibility from intake through compliance review, CMS publishing, and performance measurement. • Use AI-enabled workflows to accelerate research, summarization, drafting, repurposing, and content operations while maintaining editorial judgment, accuracy, technical credibility, and appropriate human review. • Collaborate with Enterprise Marketing, PR, Product, Clinical, and other content teams to align messaging, editorial calendars, research findings, and overall content strategy across Virta.

Title: Content Marketing Lead Location: Durham, North Carolina, United States - Hybrid - $100,000 - $150,000 per year - Marketing Job Description: About the Role TransPerfect is seeking a Content Marketing Lead to drive measurable marketing performance through high-impact content strategy and execution. This role is focused on generating awareness, leads, and pipeline across a diverse global portfolio of solutions, industries, and marketing teams. This individual will develop and execute a content strategy that supports campaigns, product and solution launches, vertical programs, and digital performance channels—especially SEO, SEM, paid media, and PR/media syndication. Equally important, this role will help establish the content marketing discipline across the organization, creating frameworks, setting standards, and mentoring content contributors across product lines and geographies. The ideal candidate will be hands-on, but also strategic and cross-functional—able to understand business needs across multiple divisions and translate those into content that drives measurable outcomes in lead generation, digital discoverability, and funnel progression. Key Responsibilities - Own the strategy for marketing content that drives traffic, engagement, conversion, and pipeline through campaign and digital channels. - Create content themes, messaging frameworks, and editorial plans aligned to global go-to-market priorities across multiple verticals and product lines. - Build and manage an SEO-driven content roadmap, incorporating keyword research, buyer intent, and performance insights from demand gen and digital teams. - Write and edit content across formats including product and solution collateral, SEO blogs, landing pages, nurture flows, gated assets, and video scripts. - Produce or guide content for webinars, virtual events, digital campaigns, and paid placements. - Collaborate on sales enablement assets such as eBrochures, one-pagers, and pitch decks. - Use data and analytics to track performance (organic traffic, content engagement, lead volume, MQL/SAL quality) and continuously refine content strategy. - Drive content syndication and thought leadership distribution through earned and paid media placements, newsletters, and partner channels. - Mentor junior writers, marketing contributors, and cross-functional marketers on content strategy, SEO alignment, and campaign storytelling. - Develop scalable templates, writing standards, and editorial workflows to enable quality and speed across regions and business units. - Act as a liaison across product marketing, campaign managers, digital teams, and SEO/SEM teams to keep content aligned and optimized. Why Join TransPerfect? TransPerfect is the world’s largest provider of language and technology solutions for global business. Our GlobalLink platform powers the multilingual content operations of many of the world’s most recognized brands. As part of the marketing team, you’ll help shape how we go to market globally—delivering smart, impactful content that reaches, converts, and delights. Let me know if you'd like me to add a shortened version optimized for LinkedIn recruiter job posts or sourcing summaries. Job requirements Required: - 5–7 years of experience in B2B content marketing or content strategy, preferably in SaaS, technology, or enterprise services. - Proven track record of delivering marketing results through content across SEO, paid media, campaigns, and lead gen programs. - Strong writing and editing skills across digital and marketing formats (blog, long-form, SEO, landing pages, collateral). - Experience creating content aligned to funnel stages and persona needs. - Ability to manage editorial calendars and contribute to multiple campaigns simultaneously. - Familiarity with tools like Google Analytics, HubSpot/Marketo, Salesforce, CMS platforms, and SEO tools. Preferred: - Experience supporting content across multiple verticals, geographies, or product teams. - Understanding of Answer Engine Optimization (AEO), modern media publishing, and AI-driven content discoverability. - Experience providing strategic guidance and mentorship in a cross-functional marketing environment. Hybrid Durham, North Carolina, United States Marketing Full-time, Permanent