• Develop and execute marketing campaigns in collaboration with the Team Lead and Manager. • Manage campaign lifecycle from ideation to post-analysis. • Handle audience and payment data accurately, following data protection and company guidelines. • Follow departement procedures to maintain campaign accuracy and consistency. • Implement A/B testing and data-driven optimizations. • Ensure deliverability, personalization, and compliance. • Produce campaign reports and insights for optimization. • Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered. • Brief and collaborate with design, content, and analytics teams. • Respond to member and internal queries professionally and within timelines. • Stay current with marketing trends and innovations. • Support panel growth strategies and knowledge sharing.

• Develop tailored marketing strategies for clients across various segments. • Conduct alignment and strategic planning meetings with clients. • Create action plans focused on growth, positioning, and demand generation. • Define buyer personas, purchase journeys, and communication strategies. • Analyze marketing metrics and identify opportunities for improvement. • Collaborate with Paid Traffic, Design, Social Media, Copywriting, and Customer Success teams to ensure execution aligns with the strategy. • Monitor results and propose continuous optimizations. • Present strategic reports and lead performance meetings with clients. • Stay up to date on digital marketing trends, consumer behavior, and new market opportunities.

• Leads strategic marketing through gathering insights from interdepartmental stakeholders in sales, marketing and market access. Applies this knowledge to influence and prioritize initiatives. • Educates regions directly on strategic marketing (access/coverage, PBM fulfillment, etc.) • Leverages data to support the pull-through strategic priorities (Rx, portfolio, Acuity, etc.) • Conducts monthly advisory sessions both with key field champions, providing feedback to NBM • Leads the development of strategic marketing materials, focused on elevating the segmentation of critical targets; provides resources that support the field deployment and pull-through of priority accounts. • Optimizes the utilization of the MyVisco program through supporting weekly meetings with their leadership, providing monthly dashboards to the regions highlighting performance, seeking ways to support individual account maximization and addressing largest barriers to success. • Educates HCPs on product coverage, prior authorizations and appeals, reimbursement processes, claims submissions, procedures, and coding requirements of payer organizations (local payers, government payers, etc.) for core and launch products. • Collaborates with field support team members, including sales representatives and key account managers, and serves as the reimbursement expert for each local team. • Completes 2-3 quarterly field rides to acquire real-time knowledge and help enhance team pull through, account support, and market insight generation to be shared with leadership and integrated into other regions. This includes follow-up notes to both the representative and leadership. • Leads the development and delivery of education during the monthly marketing insights calls that will be provided to the field sales organization on access, scripting, and other business acumen training.

• Partner with Corporate Marketing and Executive Leaders to design and execute targeted marketing programs that drive pipeline and revenue • Research emerging trends in procurement, AI, and multi-channel campaign management to strengthen Arkestro's market position • Identify and evaluate sponsorship opportunities to maximize brand visibility and strategic impact • Collaborate with Corporate Marketing to ensure alignment in messaging, positioning, and campaign execution • Confidently share ideas, insights, and field learnings; bring a strong point of view and contribute best practices across the marketing organization • Leverage AI and modern marketing tools to improve targeting, personalization, and campaign performance • Own end-to-end execution of events (tradeshows, leadership forums, partner and community events), from planning through post-event reporting • Develop and maintain detailed event briefs outlining goals, deliverables, and cross-functional responsibilities • Lead weekly alignment meetings with internal stakeholders to ensure execution stays on track • Manage all timelines, deliverables, and logistics associated with each event • Manage event swag strategy, sourcing, and distribution to ensure brand consistency and engagement • Deliver post-event reporting including performance metrics, financial reconciliation, and insights • Serve as the primary point of contact for internal teams (sales, marketing, finance) and external vendors • Build and manage relationships with industry organizations and communities to expand Arkestro's presence • Coordinate travel logistics, including hotel room blocks and attendee registration • Own and manage budget planning, allocation, and tracking across multiple programs and currencies • Negotiate sponsorship packages and vendor contracts • Provide regular updates to marketing leadership on program performance, field insights, and impact - directly informing future campaign strategy