2K develops interactive entertainment for handheld gaming systems, console systems, personal computers, and mobile devices. The gaming and entertainment company
Manager, Global Go-to-Market
Location
California
Posted
4 days ago
Salary
$100K - $130K / year
Seniority
Senior
Job Description
Manager, Global Go-to-Market
2K
Manager, Global Go-to-Market, North America, Core Games Location: Los Angeles, California, United States Full-Time Hybrid Salary: $100,000 - $130,000 per year (California base salary) Travel: Not specified Application Deadline: Not specified Description 2K publishes some of the world's most recognized video game franchises, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier's Civilization. The company's marketing teams partner across regions and functions to deliver high-quality, player-focused campaigns that support business goals. The Manager, Global Go-to-Market, North America, Core Games is an execution-focused marketing role responsible for supporting North American marketing campaigns within established Global Go-to-Market (GTM) frameworks. Working closely with Global GTM leadership, regional stakeholders, and cross-functional teams, this position ensures successful campaign execution by managing assets, timelines, and deliverables across assigned game titles. This role does not own global strategy, investment decisions, or cross-functional leadership. Responsibilities Campaign Execution & Delivery - Support execution of North American marketing campaigns for assigned game titles following established global strategy and positioning. - Coordinate campaign timelines, asset delivery, and execution milestones across internal teams and external partners. - Track campaign progress and escalate risks or delays to leadership. Cross-Functional Coordination - Partner with creative, media, social, retail, and agency teams to ensure timely delivery of campaign assets. - Serve as the executional point of contact for North American campaign activities. - Coordinate with global teams by sharing campaign updates, materials, and execution learnings. Operational & Performance Support - Assist with campaign reporting by consolidating performance metrics, status updates, and post-campaign summaries. - Support budget tracking and invoice management under the direction of Global GTM leadership. - Document campaign execution learnings and contribute to best-practice sharing across the marketing team. What This Role Does Not Include This position does not: - Own global or regional GTM strategy. - Set investment strategy or control marketing budgets. - Serve as the final decision-maker across cross-functional teams. - Lead cross-functional orchestration or campaign architecture. - Represent the business in franchise-level or executive planning forums. Qualifications Required - Bachelor's degree. - 4–6 years of experience in marketing, integrated marketing, or campaign execution. - Experience working with agencies and cross-functional teams. - Experience in the video game industry is required. - Strong organizational skills with excellent attention to detail. - Ability to manage multiple projects in a fast-paced environment. - Strong communication and collaboration skills. Preferred - Experience with consumer marketing. - Experience supporting digital marketing campaigns. - Familiarity with live-service games or titles. Compensation & Benefits Salary - $100,000 - $130,000 per year (California base salary) - Compensation may vary based on experience, location, and qualifications. - Additional compensation may include: - Performance bonus - Equity awards - 401(k) - Employee Stock Purchase Program (ESPP) Benefits - Medical, dental, and vision insurance - Basic life insurance - 401(k) retirement plan - Employee Stock Purchase Program - 14 paid holidays annually - 15–25 days of paid vacation (or discretionary time off, depending on eligibility) - Up to 10 paid sick days annually - Paid parental leave - Compassionate leave - Mental health and wellness programs - Family planning support through Maven - Commuter benefits - Fitness reimbursement program Equal Opportunity Employer 2K is committed to providing equal employment opportunities and reasonable accommodations for individuals with disabilities throughout the hiring process. Important: 2K Games and its studios never use instant messaging apps or personal email accounts to conduct interviews or contact job candidates. Official communications come only from @2k.com email addresses. Work Arrangement: Hybrid (#LI-Hybrid) Hybrid
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