Role Description We are seeking a Digital Marketing Manager to support paid media and email marketing efforts for a growing K-12 audiobook and educational nonprofit. This role will focus on the execution, placement, tracking, and optimization of digital campaigns across paid search, paid social, and email marketing channels. The ideal candidate is technically proficient in digital marketing platforms and experienced in launching and managing multi-channel campaigns. This role reports to the Director of Marketing Operations and will support the execution of digital marketing initiatives across B2B lead generation, D2C sales, and fundraising channels. Key Responsibilities - Build, launch, and manage paid campaigns in Google, Meta, and LinkedIn. - Execute paid search, display, retargeting, and paid social campaigns. - Upload and manage audience lists, conversion tracking, pixels, and remarketing audiences. - Create and QA campaign assets including Ad copy, Creative assets, UTMs, and Audience targeting. - Monitor campaign delivery and assist with campaign reporting and performance tracking. - Build and deploy email campaigns, automated journeys, and audience segmentation using Salesforce Marketing Cloud. - Maintain campaign tracking and reporting using Google Analytics 4. - Support B2B lead generation initiatives through paid media and email marketing campaigns. - Support D2C customer acquisition and website sales growth through digital advertising and email campaigns. - Support corporate and foundations fundraising email campaign efforts. - Collaborate with marketing leadership, designers, and content teams to execute campaigns on schedule. Qualifications - Minimum 3-5 years of hands-on digital marketing experience. - Strong experience managing campaigns within Google, Meta, LinkedIn, and Salesforce Marketing Cloud (or similar email automation platforms). - Experience with campaign setup, pixel implementation, conversion tracking, UTM tagging, audience segmentation, and retargeting campaign setup. - Working knowledge of Google Analytics 4 and campaign reporting. - Familiarity with Google Tag Manager and marketing tracking implementation preferred. - Experience with email marketing automation and testing. - Ability to manage multiple campaigns and deadlines simultaneously. - Experience supporting both B2B lead generation and D2C marketing initiatives preferred. - Excellent cross-functional communication and collaboration skills. - K12 Education and EdTech industry experience is strongly preferred. Company Description Learning Ally is on a mission to radically change education and the way children who struggle to learn are supported both at home and in the classroom. We work with schools, districts, and educators across the country, serving 2.4 million students who struggle to read, helping them reach their full potential. We are a non-profit technology company with a human-read audiobook solution that combines the programs, products, and services educators need to help these students read with frequency and build lifelong academic, social, and emotional success.

• Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels • Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis • Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance • Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts • Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency • Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting • Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders • Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior • Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

Role Description Liftoff Campaigns is hiring a Digital Specialist to serve as a key member of our team. The Digital Specialist plays a critical role in supporting our clients and is generally responsible for the following: - Account Ownership - Occasionally take full account ownership of assigned accounts with limited oversight from manager. This includes but is not limited to: - Drafting client agenda - Running calls - Leading on projections and calendars - Provide email and text content feedback - Support manager as needed on other accounts - Lead on email production and quality assurance process for assigned accounts - Lead on checklist and loading training across CRMs - Draft and edit email and text copy - Load emails and texts as needed - Review email and text samples. Provide creative and strategic edits to associates on their loads - Quality check emails and texts for copy edits, mobile edits, links, sourcing conventions, and targeting - Help train email and texting staff on quality assurance and best practices for segmentation, drafting, and loading across platforms - Ensure that all areas where mistakes commonly happen are incorporated - Analyze overall program performance and recommend strategies to hit and exceed client goals - Ensure topics going out for all clients are working, relevant, and mission-oriented - Ensure ActBlue landing pages and backend landing pages across company clients are optimized through A/B testing - Help associates and strategists capitalize on big news + rapid response moments - Help lead planning meetings with knowledge of email and text performance, content ideas, and strategic recommendations - Ensure preparedness for future events (anniversaries and major moments like debates, RNC/DNC conventions) Qualifications - Passion for good causes, whether candidates or other - 3-6 years of work experience with at least 1 campaign cycle of experience in a dedicated email fundraising role - Client-facing project management experience - Experience managing multiple clients or workstreams at once - Familiarity with P2P and/or broadcast texting platforms - Experience using one of the following email CRMs: NGP, Everyaction, Actionkit, Acoustic - Experience working at an agency; working with or at non-profits or political/issue campaigns - Basic understanding of long term lead performance tracking - Experience building and executing project plans to achieve fundraising and communications goals - Ability to juggle multiple projects in a deadline-driven environment - Excellent quantitative reasoning skills and ability to apply data to strategic decisions Benefits The salary for this position is $75000-$82000. We also offer a generous benefits package: - Unlimited vacation after 90 days of employment, as well as paid sick leave - Federal holidays off (11-12 total days, Indigenous Peoples Day in off-cycle years) - Employer-paid health, dental, and vision insurance - Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet - Annual professional development stipend - 401k benefits with match after six months of employment Company Description Liftoff is an equal opportunity employer and all applicants will be considered. We work to center our values and those of our clients in all aspects of our work, so our culture, clientele, policies, and practices are reflective and affirming of people -- inclusive of their race, ethnicity, gender, sexual orientation, gender identity, religion, national origin, disability, veteran status, immigration status, citizenship status, and so much more. We strongly encourage folks from underrepresented backgrounds to apply.

• Maintain product listings, web content, pricing updates, and promotions across Shopify, WooCommerce, and WordPress • Support administration for Amazon Vendor Central and Mirakl marketplace platforms including catalogue updates and performance reporting • Prepare regular e-commerce performance reports covering website sales, campaign activities, customer data, and paid media results • Build and schedule targeted email marketing campaigns, audience segments, and automated flows using Omnisend or GetResponse • Manage customer data list hygiene, segmentation, and reporting • Support approved Meta and Google Ads campaigns through routine setup, ongoing optimization, reporting, and performance tracking • Create basic visual campaign assets using Canva and maintain marketing promotional calendars • Conduct daily outbound calls to follow up with warm sales opportunities and ensure clients have received orders or product samples • Assist with basic invoicing and purchase administration within Xero subject to onshore approval • Provide general administrative and data entry support to the broader team