• Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels • Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis • Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance • Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts • Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency • Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting • Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders • Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior • Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

Role Description Liftoff Campaigns is hiring a Digital Specialist to serve as a key member of our team. The Digital Specialist plays a critical role in supporting our clients and is generally responsible for the following: - Account Ownership - Occasionally take full account ownership of assigned accounts with limited oversight from manager. This includes but is not limited to: - Drafting client agenda - Running calls - Leading on projections and calendars - Provide email and text content feedback - Support manager as needed on other accounts - Lead on email production and quality assurance process for assigned accounts - Lead on checklist and loading training across CRMs - Draft and edit email and text copy - Load emails and texts as needed - Review email and text samples. Provide creative and strategic edits to associates on their loads - Quality check emails and texts for copy edits, mobile edits, links, sourcing conventions, and targeting - Help train email and texting staff on quality assurance and best practices for segmentation, drafting, and loading across platforms - Ensure that all areas where mistakes commonly happen are incorporated - Analyze overall program performance and recommend strategies to hit and exceed client goals - Ensure topics going out for all clients are working, relevant, and mission-oriented - Ensure ActBlue landing pages and backend landing pages across company clients are optimized through A/B testing - Help associates and strategists capitalize on big news + rapid response moments - Help lead planning meetings with knowledge of email and text performance, content ideas, and strategic recommendations - Ensure preparedness for future events (anniversaries and major moments like debates, RNC/DNC conventions) Qualifications - Passion for good causes, whether candidates or other - 3-6 years of work experience with at least 1 campaign cycle of experience in a dedicated email fundraising role - Client-facing project management experience - Experience managing multiple clients or workstreams at once - Familiarity with P2P and/or broadcast texting platforms - Experience using one of the following email CRMs: NGP, Everyaction, Actionkit, Acoustic - Experience working at an agency; working with or at non-profits or political/issue campaigns - Basic understanding of long term lead performance tracking - Experience building and executing project plans to achieve fundraising and communications goals - Ability to juggle multiple projects in a deadline-driven environment - Excellent quantitative reasoning skills and ability to apply data to strategic decisions Benefits The salary for this position is $75000-$82000. We also offer a generous benefits package: - Unlimited vacation after 90 days of employment, as well as paid sick leave - Federal holidays off (11-12 total days, Indigenous Peoples Day in off-cycle years) - Employer-paid health, dental, and vision insurance - Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet - Annual professional development stipend - 401k benefits with match after six months of employment Company Description Liftoff is an equal opportunity employer and all applicants will be considered. We work to center our values and those of our clients in all aspects of our work, so our culture, clientele, policies, and practices are reflective and affirming of people -- inclusive of their race, ethnicity, gender, sexual orientation, gender identity, religion, national origin, disability, veteran status, immigration status, citizenship status, and so much more. We strongly encourage folks from underrepresented backgrounds to apply.

• Maintain product listings, web content, pricing updates, and promotions across Shopify, WooCommerce, and WordPress • Support administration for Amazon Vendor Central and Mirakl marketplace platforms including catalogue updates and performance reporting • Prepare regular e-commerce performance reports covering website sales, campaign activities, customer data, and paid media results • Build and schedule targeted email marketing campaigns, audience segments, and automated flows using Omnisend or GetResponse • Manage customer data list hygiene, segmentation, and reporting • Support approved Meta and Google Ads campaigns through routine setup, ongoing optimization, reporting, and performance tracking • Create basic visual campaign assets using Canva and maintain marketing promotional calendars • Conduct daily outbound calls to follow up with warm sales opportunities and ensure clients have received orders or product samples • Assist with basic invoicing and purchase administration within Xero subject to onshore approval • Provide general administrative and data entry support to the broader team

Role Description We are seeking an experienced and strategic Digital Health Senior Associate to join our Health Practice. This senior role is designed for a professional who combines deep expertise in health information systems with the gravitas and communication skills to engage confidently with senior government officials, multilateral partners, and executive stakeholders. You will lead the design and delivery of complex digital health programmes across Africa, translating technical realities into strategic recommendations and driving sustainable digital transformation in health systems. This is not a software development role. We are looking for a highly capable business analyst and digital health strategist who understands health information systems end-to-end and can bridge the worlds of policy, health systems, and digital technology. - Strategic Leadership in Digital Health - Lead the development and review of national and sub-national digital health strategies, investment cases, and roadmaps. - Provide authoritative analysis of digital health ecosystems, benchmarking against global frameworks (WHO SCORE, DHIS2, OpenHIE). - Represent the organisation at senior-level convenings, technical working groups, and policy dialogues. - Health Information Systems (HIS) Expertise - Serve as a subject-matter expert on health information systems architecture, data flows, and interoperability standards (HL7 FHIR, ICD, LOINC). - Lead assessments of existing HIS landscapes, including routine health information systems (RHIS), electronic medical records (EMR), disease surveillance platforms, and logistics management information systems (LMIS). - Advise on HIS strengthening plans, data governance frameworks, and integration of community health, facility, and national-level data systems. - Guide clients and partners on platform selection, configuration, and scale-up decisions. - Senior Stakeholder Engagement & Partnership Management - Build and sustain trusted relationships with government officials, bilateral and multilateral partners, and implementing NGOs. - Independently lead high-stakes meetings, negotiations, and presentations. - Serve as the primary point of contact for key client relationships. - Co-author policy briefs, technical reports, and funding proposals targeted at executive and government audiences. - Business Analysis & Requirements Definition - Lead complex business analysis engagements: stakeholder mapping, process analysis, gap assessments, and definition of functional and non-functional requirements. - Apply service design and human-centred design methodologies. - Oversee workflow mapping, use-case development, and requirements documentation. - Translate complex HIS requirements into clear, actionable specifications. - Programme & Project Leadership - Take end-to-end ownership of digital health workstreams. - Mentor and guide junior team members. - Oversee the design and implementation of monitoring & evaluation frameworks. - Manage relationships with technology vendors, system integrators, and sub-contractors. - Innovation & Emerging Technologies - Stay at the forefront of digital health innovation. - Assess the feasibility and scalability of emerging digital tools in LMIC contexts. - Provide strategic oversight of chatbot, AI integration, and no-code/low-code solutions. Qualifications - 6+ years of progressive experience in digital health, health information systems, or a closely related field. - Deep knowledge of health information systems architecture and at least one major HIS platform (e.g., DHIS2, OpenMRS, iHRIS). - Proven experience engaging and presenting to senior government officials, UN agencies, or major international development donors. - Strong business analysis skills, including requirements gathering, process mapping, and functional specification writing. - Experience working in or supporting health systems in Sub-Saharan Africa. - Bachelor’s degree in a relevant field; Master’s degree preferred. Preferred - Familiarity with global digital health frameworks and standards: WHO SCORE, OpenHIE, HL7 FHIR, SNOMED CT. - Experience supporting Ministries of Health in the development or operationalisation of national eHealth or digital health strategies. - Knowledge of health programme areas relevant to the Africa context (HMIS, immunisation, HIV/AIDS, maternal & child health, disease surveillance). - Familiarity with no-code/low-code platforms and chatbot or AI integration in health workflows.