Role Description The Social Media Virtual Assistant plays a crucial role in enhancing a brand's online presence, fostering audience engagement, and driving growth through the implementation of effective social media strategies. This role involves: - Creating and curating content - Managing social media accounts - Analyzing performance metrics - Collaborating with influencers to maximize reach and engagement The ideal candidate is passionate about digital marketing, content creation, and engaging audiences. Qualifications - High school graduate, college undergraduate, or college graduate - Proficient in social media platforms such as Facebook and Instagram - At least 2 years of Social Media Manager experience - Background in marketing is a plus - Talented and passionate about writing - Basic graphic design and video editing skills - Fluent in English, both written and spoken - Strong time-management skills with the ability to meet deadlines - Good character and willing to work on a graveyard shift is a plus - Willingness to undergo training and adapt to new processes - Available for full-time work Requirements - Main Device: - Processor: Core i3 or Ryzen 3 and above (5th Gen) or AMD equivalent. The use of mobile phones or tablets is not accepted - RAM: 8 GB and above - Storage: 112 GB - Internet Connectivity: 20 MBPS and above (both for Download and Upload Speed) - Backup Device: - Processor: Core i3 or Ryzen 3 and above (5th Gen) or AMD equivalent. The use of mobile phones or tablets is not accepted - RAM: 4 GB - Storage: 112 GB - Internet Connectivity: 10 MBPS - Note: The use of mobile phones or tablets is not accepted for this role.

• Create social media content for review and approval across active channels (LinkedIn, X, Bluesky, and Instagram) • Maintain the social media content calendar • Schedule and publish content using Sprout Social • Repurpose existing content including blog posts, event promotions, webinars, research, and thought leadership into platform-appropriate social posts • Use AI tools to scale content production while maintaining brand voice and quality standards • Develop, refine, and maintain prompt libraries and AI workflows for repeatable social content generation • Monitor social media channels for engagement, comments, and relevant conversations • Ensure all content aligns with brand voice, messaging, and platform best practices • Coordinate with internal stakeholders to gather content inputs and supporting assets • Stay informed on platform updates, emerging social media trends, and evolving AI capabilities relevant to content creation

• Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? • Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. • If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide. • The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals. • This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs. • The role will focus on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation. • Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook. • Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards. • Track daily engagement metrics and adjust timing or messaging to optimize performance. • Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs. • Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series. • Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards. • Align social media promotion schedules with the Digital Director's paid media campaigns. • Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata.

• Your focus will be on creating high-impact social media content (static and video) that strengthens our brand and helps couples discover Soy & Mochi. • You will work directly with the founder to: Brainstorm, script, and create content pieces that fit our brand vibe. • We will jointly define the strategy that works for you and that feels most natural: video vs. static posts, with vs. without your face/ you in front of the camera. • Research competitors and viral trend formats. • Define your main target group, content positioning/ strategy and format. • Create the content piece. • Edit and post short-form content optimized for reach & engagement. • Analyze content performance and help adjust our strategy. • Explore creative ways to grow our presence across TikTok and Reels.