• Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? • Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. • If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide. • The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals. • This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs. • The role will focus on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation. • Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook. • Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards. • Track daily engagement metrics and adjust timing or messaging to optimize performance. • Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs. • Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series. • Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards. • Align social media promotion schedules with the Digital Director's paid media campaigns. • Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata.

• Your focus will be on creating high-impact social media content (static and video) that strengthens our brand and helps couples discover Soy & Mochi. • You will work directly with the founder to: Brainstorm, script, and create content pieces that fit our brand vibe. • We will jointly define the strategy that works for you and that feels most natural: video vs. static posts, with vs. without your face/ you in front of the camera. • Research competitors and viral trend formats. • Define your main target group, content positioning/ strategy and format. • Create the content piece. • Edit and post short-form content optimized for reach & engagement. • Analyze content performance and help adjust our strategy. • Explore creative ways to grow our presence across TikTok and Reels.

• Set up, optimize, and maintain social media profiles across multiple platforms • Update and complete online business directories • Maintain trackers for platform inventory, login/access credentials, profile completion status, content calendars, posting schedules, and next action items • Draft engaging social media content • Write or assist with blog articles and long-form content • Create graphics and simple marketing visuals • Edit short-form videos (Reels, TikTok, Shorts) and assist with long-form video editing when applicable • Repurpose existing website content, FAQs, and notes into social media content • Schedule and publish posts across multiple platforms • Monitor comments, messages, and engagement • Participate appropriately in Reddit, online forums, and relevant communities • Help organize and execute the overall content strategy

Role Description Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide. The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals. - Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook. - Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards. - Track daily engagement metrics and adjust timing or messaging to optimize performance. - Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs. - Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series. - Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards. - Align social media promotion schedules with the Digital Director's paid media campaigns. - Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata. Qualifications - Degree level educated or equivalent in digital marketing, web design, communications, or a related field. - 3-5 years of experience in digital marketing. - Experience working in international organizations preferred. - Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred. - Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred). - Google Analytics and Google Ads Certified. - Proficiency with SEO tools and keyword research platforms. - Knowledge of social media advertising platforms. - Experience with project management tools (JIRA preferred). - Experience with an ABM platform a plus. - Proficiency with Microsoft 365 Suite. - Strong analytical mindset with the ability to translate data into actionable recommendations. - Experience building and optimizing digital campaigns across multiple channels. - Solid understanding of marketing automation and lead lifecycle management. - Strong organizational and project management skills with the ability to manage multiple concurrent work streams. Benefits - Comprehensive benefits package that varies internationally in-line with local standards and laws. Company Description You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth. - World's most innovative companies (Top 10) - World's smartest companies (Top 50) - 100 Best Places to Work in Boston - Top 10 European Tech Startup - Top 10 European biotechs startup to watch - Top 25 East-Coast Biotech to watch