• Your focus will be on creating high-impact social media content (static and video) that strengthens our brand and helps couples discover Soy & Mochi. • You will work directly with the founder to: Brainstorm, script, and create content pieces that fit our brand vibe. • We will jointly define the strategy that works for you and that feels most natural: video vs. static posts, with vs. without your face/ you in front of the camera. • Research competitors and viral trend formats. • Define your main target group, content positioning/ strategy and format. • Create the content piece. • Edit and post short-form content optimized for reach & engagement. • Analyze content performance and help adjust our strategy. • Explore creative ways to grow our presence across TikTok and Reels.

• Set up, optimize, and maintain social media profiles across multiple platforms • Update and complete online business directories • Maintain trackers for platform inventory, login/access credentials, profile completion status, content calendars, posting schedules, and next action items • Draft engaging social media content • Write or assist with blog articles and long-form content • Create graphics and simple marketing visuals • Edit short-form videos (Reels, TikTok, Shorts) and assist with long-form video editing when applicable • Repurpose existing website content, FAQs, and notes into social media content • Schedule and publish posts across multiple platforms • Monitor comments, messages, and engagement • Participate appropriately in Reddit, online forums, and relevant communities • Help organize and execute the overall content strategy

Role Description Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide. The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals. - Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook. - Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards. - Track daily engagement metrics and adjust timing or messaging to optimize performance. - Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs. - Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series. - Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards. - Align social media promotion schedules with the Digital Director's paid media campaigns. - Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata. Qualifications - Degree level educated or equivalent in digital marketing, web design, communications, or a related field. - 3-5 years of experience in digital marketing. - Experience working in international organizations preferred. - Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred. - Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred). - Google Analytics and Google Ads Certified. - Proficiency with SEO tools and keyword research platforms. - Knowledge of social media advertising platforms. - Experience with project management tools (JIRA preferred). - Experience with an ABM platform a plus. - Proficiency with Microsoft 365 Suite. - Strong analytical mindset with the ability to translate data into actionable recommendations. - Experience building and optimizing digital campaigns across multiple channels. - Solid understanding of marketing automation and lead lifecycle management. - Strong organizational and project management skills with the ability to manage multiple concurrent work streams. Benefits - Comprehensive benefits package that varies internationally in-line with local standards and laws. Company Description You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth. - World's most innovative companies (Top 10) - World's smartest companies (Top 50) - 100 Best Places to Work in Boston - Top 10 European Tech Startup - Top 10 European biotechs startup to watch - Top 25 East-Coast Biotech to watch

Role Description We are seeking a creative, highly organized Social Media Strategist & Content Creator to join a fast-moving video production company. This is a hands-on, multi-faceted role for someone who truly lives and breathes social media, knows how to build content that performs, and can confidently turn brand goals into clear, effective social strategy. Working closely with the founder and the wider creative team, this role helps shape client campaigns, develop content ideas, and own the social approach from high-level planning down to execution. The focus is on a candidate who is both strategic and practical—someone who can architect big-picture distribution plans, lead client-facing strategy conversations, and seamlessly roll up their sleeves to edit high-quality social films and reels. - Part-time: 20 hours per week - Remote: Fully remote (client based in the Bailiwick of Jersey) - Engagement Type: Independent Contractor - Monthly Rate: $700-880 (based on a 20-hour workweek; flexible depending on experience) Key Responsibilities: - Build comprehensive content plans tailored to diverse client goals and audiences, advising directly on what to create, how to position the brand, and how to distribute content for maximum reach and ROI. - Conceptualize native social content ideas, thumb-stopping hooks, and platform-specific campaign plans that are both creatively distinct and commercially effective. - Join client calls and confidently present social strategies, explaining the data and psychological reasoning behind creative choices clearly. - Edit social films, reels, and short-form video assets to a polished, high standard, ensuring pacing and visual style fit social-first consumption behaviors. - Support the production organization behind the scenes, assisting with call sheets, shoot preparations, and balancing creative priorities with operational timelines. Qualifications - 3+ years of professional experience in social media strategy, digital marketing, or content creation within an agency or video production environment. - Exceptional understanding of social platforms, current trends, and the mechanics of platform-specific algorithms. - Proven ability to edit high-performing short-form video content independently (Premiere Pro, CapCut, or DaVinci Resolve). - Exceptional written and spoken English, paired with strong presentation skills and a meticulous eye for detail. - Proactive and dependable mindset—comfortable being the internal subject-matter expert on social media while working independently without constant supervision. Requirements - Conversational or professional fluency in French is a strong plus. - Practical experience working alongside film directors, camera crews, or within a dedicated production house workflow. - Familiarity with leveraging basic AI tools (such as ChatGPT, Midjourney, or scripting assistants) for workflow efficiency and rapid ideation. Recruitment Process - Initial Interview - Test Assignment - Client Interview - Offer and Onboarding