• Develop and support branding initiatives aligned with overall business goals • Contribute to digital marketing strategies across multiple channels • Assist in defining brand voice, messaging, and visual consistency • Support planning and execution of marketing campaigns • Analyze performance metrics and extract actionable insights • Collaborate with internal teams to align marketing efforts with business priorities • Stay up to date with digital marketing trends and best practices

• Own the day-to-day marketing execution of select partnerships, from kickoff to wrap-up • Turn partnership ideas into clear, compelling activations across digital, social, in-game, and experiential channels • Be a great teammate—collaborating closely with Creative, Brand, Social, Paid Media, Product, Comms, Sports Marketing and Commercial teams • Build strong working relationships with partners through clarity, reliability, and positivity • With the support of the project management team, manage timelines, assets, approvals, and deliverables with a calm, organised approach • Spot opportunities to make partnerships better, smarter, and more Zwift-y • Bring ideas to the table—and the grit to see them through • Comfortable working with performance metrics, campaign results, and post-campaign learnings to help improve future partnerships

• Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation. • Build and lead a high-performing marketing organization that drives measurable business outcomes. • Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design. • Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio. • Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs. • Partner with the Growth team to ensure demand programs align to market positioning and revenue goals. • Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events. • Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights. • Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility. • Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences. • Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention. • Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.

• Obtain an understanding of the assigned product categories, competition, segmentation, and the positioning of Meridian within the marketplace. • Develop annual Global Marketing Plan and execute strategies in order to meet revenue and earnings expectations. • Measure progress weekly, working closely with sales operations and finance. • Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources. • Make data driven decisions on how to improve processes to drive sales outcomes. • With Global Field input, develop and execute tactics that will drive commercial teams to achieve short- and long-term goals. • Clearly communicate objectives, segmentation, key messages, value proposition, positioning, tactics and expected follow up. • Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target market. • Conduct market research to understand customer needs, competitive landscape, and market trends, and use insights to inform product positioning and messaging. • Collaborate with cross-functional teams, including strategic marketing and commercial teams to develop product launch plans, marketing campaigns, and sales enablement materials. • Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate our products in the market.