Role Description We are looking for a Senior Manager, Partner Marketing to join our growing Field and Partner Marketing organization. This role is the connective tissue between Dragos's partner ecosystem and our go-to-market engine — responsible for building and executing the marketing programs that enable partners to generate pipeline, accelerate deals, and extend Dragos's reach into markets where we operate side by side with world-class technology and channel partners. You will report to the Head of Global Field Marketing and work closely with the partner organization, demand generation, and field marketing teams to ensure partner marketing is integrated, measurable, and driving real business outcomes. This is a high-visibility role at a company where the partner ecosystem is central to our growth strategy. If you are a builder who thrives at the intersection of strategy and execution, and you want your work to matter, this is the role for you. Responsibilities - Develop and own a tiered partner marketing strategy aligned to Dragos's partner program, with clear prioritization across technology alliances, GSIs, channel partners, and MSSPs. - Build and maintain a rolling partner marketing calendar that aligns to key industry events, partner QBRs, and pipeline milestones. - Translate the partner business strategy into actionable, measurable marketing programs across sell-with and sell-through motions. - Design and execute co-marketing programs with priority partners that contribute directly to sourced and influenced pipeline. - Own MDF program strategy and activation — ensuring funds are deployed against high-impact activities with clear ROI tracking and reporting. - Align partner marketing investments to target accounts and buying committee personas to support account-based motions. - Develop marketing enablement assets and playbooks that help partners effectively position and sell Dragos solutions. - Drive partner engagement through structured communications, co-branded campaigns, joint events, and partner incentive programs. - Build strong relationships with partner marketing counterparts to deepen co-marketing collaboration and increase partner-led pipeline. - Partner closely with demand generation, field marketing, and the partner organization to ensure programs are connected and not siloed. - Ensure partner marketing activity is visible in pipeline reporting and campaign attribution frameworks. Qualifications - 6–8 years of B2B marketing experience, with at least 3 years focused on partner or channel marketing; experience working with Microsoft and Accenture is a plus. - Demonstrated success designing and executing partner marketing programs that drive measurable pipeline outcomes. - Experience managing MDF programs and co-marketing relationships with technology alliance and channel partners. - Strong understanding of account-based marketing and how partner programs can extend ABM motions. - Excellent cross-functional collaboration skills — you are as comfortable working with a partner's marketing team as you are with your internal sales and demand generation counterparts. - Strong written and verbal communication; able to build compelling narratives for internal stakeholders and partners alike. - Experience in cybersecurity, enterprise SaaS, or a similarly complex B2B technology environment strongly preferred. - Familiarity with HubSpot, Salesforce, and partner relationship management (PRM) platforms a plus. Requirements - Salary: $175,000 - Competitive Equity Package - Comprehensive Benefits Plan Company Description Dragos is on a relentless mission to defend industrial organizations that provide us with the necessities of modern civilization; running water, functioning electricity, and safe industrial working environments. As the market leader in ICS/OT Cybersecurity, we are dedicated to arming our customers with best-in-class technology, threat intelligence, and services to protect their systems as effectively and efficiently as possible. We’re a remote-first culture with operations in North America, Europe, the Middle East, and APAC. We’re looking for mission-oriented teammates who embody our core values of authenticity, transparency, and trust. Are you ready to make a difference? Come join a mission that can save the world!

• Design digital flyers and promotional materials for properties, leasing events, and company announcements. • Create engaging social media content including graphics, templates, and visual assets across platforms (Instagram, Facebook, LinkedIn, etc.). • Support website design updates and visual content management. • Assist with logo design, branding refreshes, and maintaining brand consistency across all materials. • Develop and maintain branded templates for recurring marketing needs (newsletters, announcements, signage, etc.). • Collaborate with the Marketing Analytics Manager to align creative content with advertising campaigns and ILS platform requirements. • Resize and adapt existing creative assets for use across multiple platforms and formats. • Manage and organize a digital asset library of approved graphics, logos, photos, and templates. • Support the production of virtual tours, video content, or other multimedia assets as needed. • Ensure all creative work adheres to CMG brand standards and reflects a professional, consistent image. • Meet deadlines and manage multiple projects simultaneously in a fast-paced environment. • Perform other duties as assigned.

Role Description This position is responsible for leading and evolving our brand identity, content strategy, and influencer marketing programs. This role is responsible for building brand equity, driving organic audience growth, and ensuring a consistent, compelling brand voice across all channels. You will partner closely with the existing PR function, with your primary focus on brand storytelling, content excellence, and influencer-led growth. Essential Job Functions - Brand Strategy & Identity - Define and steward the overall brand strategy, visual identity, tone of voice, and messaging architecture across all touchpoints. - Own the enterprise strategy for AI visibility and Answer Engine Optimization (AEO), ensuring the Data Axle brand, content, and digital experiences are optimized for discovery, authority, and representation across AI-powered search and answer platforms. - Ensure brand consistency across digital, social, events, campaigns, and partner co-marketing. - Develop and maintain brand guidelines used by internal teams and external partners. - Translate business objectives into compelling brand narratives that resonate with target audiences. - Content Strategy & Editorial - Own the content strategy roadmap, including thought leadership, blog, video, email and campaign content around brand awareness. - Lead and develop the content team to produce high-quality, on-brand content at scale. - Build editorial calendars aligned with product launches, campaigns, and key market moments. - Define content KPIs and continuously optimize based on performance data. - Manage external content resources including contractors and agencies to extend production capacity. - Influencer & Partner Marketing - Build and manage an influencer marketing program from strategy through execution, including identification, contracting, briefing, and performance measurement. - Develop tiered influencer relationships — from nano/micro to macro and executive-level thought leaders. - Partner with demand generation and social teams to amplify influencer content across owned and paid channels. - Identify co-marketing and brand partnership opportunities that drive audience growth and brand credibility. - Social Media & Community - Oversee organic social media strategy and execution across LinkedIn and emerging platforms. - Manage social execution resources to maintain consistent cadence and quality across all channels. - Drive community engagement strategies that build audience loyalty and brand advocacy. - Monitor brand sentiment, social listening, and competitive positioning. - Leadership & Cross-Functional Collaboration - Partner with Demand Generation, Product Marketing, Sales, and the existing AR/PR function to align brand efforts with go-to-market strategies. - Manage agency and contractor relationships, including scope, budget, and performance. - Report on brand health metrics, content performance, and influencer ROI to senior leadership. Supportive Job Functions - Perform other miscellaneous duties as assigned by management. Qualifications - Proven track record building and scaling influencer marketing programs with measurable results. - Deep expertise in content strategy — from editorial planning to distribution to performance optimization. - Strong creative sensibility balanced with analytical rigor; comfortable using data to inform brand decisions. - Experience managing agency relationships and hybrid team structures (internal + contractor + agency). - Excellent written communication skills with a sharp editorial eye and strong brand instincts. - Familiarity with marketing tools including content management, social scheduling, SEO, and analytics platforms. Requirements - 8+ years of experience in brand marketing, content strategy, or integrated marketing, with at least 3 years in a leadership role. - Experience in B2B marketing environments; SaaS or tech industry experience a plus. Scope of Job - No direct or indirect reports. - No supervisory responsibility: General direction only received. - Working conditions are good, with some travel, and a consistent workweek. - Errors are not always detectable and may be serious and costly. - Contact with others inside and outside the Company is regular and frequent. - Some access to confidential data. Benefits Where required, Data Axle will provide the compensation range for this role upon request. Please contact us or email us at applicant@data-axle.com to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in. Company Description At Data Axle, we are committed to attracting, retaining, and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Data Axle does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and or Vietnam Era or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment. In addition, Data Axle will provide reasonable accommodation for otherwise qualified disabled individuals.

• Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels. • Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR. • Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives. • Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment. • Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient. • Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities.