• Direct the analysis for profitability reviews and make recommendations for adjustments needed to achieve target profitability • Lead the analysis and present recommendations for: • Credited rate adjustments needed to achieve target profitability to the Retail Rate Committee • Pricing assumption reviews as well as other structural, value or methodology changes related to the retail annuity block • Prepare Senior Management and Board materials regarding rate, assumption and/or other recommended changes • Influence cross departmental meetings with VP/SVP leaders discussing various profitability choices and recommendations, partnering with distribution leaders and other management committee members • Employ sound analysis and judgement in balancing the trade-offs between profitability and brand reputation • Engage with organizational change management teams to ensure accurate and timely implementation of approved changes • Enhance departmental processes and analytical capabilities including the deployment of new analysis techniques where appropriate • Direct conversations with external partners (auditors, consultants, reinsurance partners) regarding rating and assumptions, as appropriate • Maintain knowledge of emerging industry experience for product features and benefits pertinent to F&G • Participate in and utilize third party services and surveys to augment understanding of emerging experience and expectations of future experience, especially where F&G experience is not credible and future experience has high impact on emergence of profits • Oversee staff development including performance management, training, development, controlling workflow, and engagement of employees

• Own the Payments GTM plays and the Payments revenue number, including ARR growth and attach rates. • Define the plays end to end: ICP, segmentation, messaging, competitive positioning, and channel strategy. • Lead the overlay team that supports field AEs and SEs in deals, and build repeatable sales motions and enablement they can run. • Build the GTM motion for Zuora's new agentic payment and orchestration capabilities, including the Payment Gateway Change (Volume Play), and drive adoption from launch to scale. • Coordinate the Volume Play with the Payments Value-Added Services (Value Play) team so both motions reinforce each other. • Develop co-sell motions, campaigns, and programs with PSP and gateway partners, and manage a competitive, multi-partner ecosystem with diplomacy. • Contribute market and deal feedback to the Payments roadmap, partnering with Product and the CPO organization on priorities. • Define and track KPIs for revenue growth, partner performance, enablement effectiveness, and product adoption, and report to senior leadership. • Work AI-native: use AI agents to scale your output and capture plays, enablement, and partner motions as reusable skill files the team can improve.

• Define and lead the regional channels and alliances strategy to drive revenue, market expansion, and partner success. • Build and manage strategic partnerships with system integrators, resellers, and technology partners. • Own partner performance: pipeline, enablement, co-selling, and revenue contribution. • Collaborate with Sales, Marketing, Product, and Services teams to align and execute joint go-to-market initiatives. • Negotiate partner agreements in line with business and legal objectives. • Lead and develop a high-performing regional alliances team. • Serve as a key voice to executive leadership on partner performance, market dynamics, and strategic opportunities. • Stay current on industry trends, competitive shifts, and emerging technologies to identify new partnership opportunities.

Title: VP Director Creative Performance Media Production Advertising Location: Remote USA, New York, 10001, United States Department: EdTech - Job Opening IDBZ_749_JOB - Salary & Package$200K-$240K + Bonus + Benefits - Job TypePermanent - Skills RequiredCreative Marketing VSLs Advertising - Education/QualificationsDegree or MBA - CategoryMarketing - Right to Work in CountryUSA Citizen - CityRemote USA - State/ProvinceNew York - CountryUnited States - Zip/Postal Code10001 Job Description: About Us Advisory, Executive Search, Senior Appointments, Interim Management Consultants Job Description Creative Director / VP, Vice President Advertising – D2C direct response and customer acquisition, performance marketing job opening remote based USA. BluZinc is exclusively hiring a VP Creative / Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche. This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale. Key Responsibilities - In addition to our corporate brand, affairs and global creative advertising, marketing and PR in D2C, B2C and other models, you must have a strong background in D2C customer acquisition and retention from onilne sales funnels and digital marketplaces - Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages. - Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success . - Develop and optimize creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages . - Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV. - Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space. Ideal Profile – A True BluZinc A-Player - 5–10+ years’ experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm). - A deep understanding of customer acquisition funnels , CRO, and behavioural triggers that move buyers to act. - Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue. - Familiarity with creative performance analytics , funnel metrics, and A/B testing. - Experience managing in-house creatives and freelance designers/editors. - Corporate branding, PR and affairs for a growth stage from $100MM-$1B - Passion for golf – you know the lingo, the mindset, and what resonates with this audience. What’s on Offer - Remote-first USA-based role, reporting to the CMO & support form the COO and CEO - Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm - Competitive salary + performance bonus + benefits. - Fast-paced, agile, entrepreneurial team environment.