BluZinc is a management consulting firm that specializes in digital transformation. By supplying clients with seasoned professionals in digital, marketing, ecom
Vice President - Director Creative, Performance Media Production Advertising
Location
United States
Posted
8 hours ago
Salary
$200K - $240K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Vice President - Director Creative, Performance Media Production Advertising
BluZinc
Title: VP Director Creative Performance Media Production Advertising Location: Remote USA, New York, 10001, United States Department: EdTech - Job Opening IDBZ_749_JOB - Salary & Package$200K-$240K + Bonus + Benefits - Job TypePermanent - Skills RequiredCreative Marketing VSLs Advertising - Education/QualificationsDegree or MBA - CategoryMarketing - Right to Work in CountryUSA Citizen - CityRemote USA - State/ProvinceNew York - CountryUnited States - Zip/Postal Code10001 Job Description: About Us Advisory, Executive Search, Senior Appointments, Interim Management Consultants Job Description Creative Director / VP, Vice President Advertising – D2C direct response and customer acquisition, performance marketing job opening remote based USA. BluZinc is exclusively hiring a VP Creative / Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche. This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale. Key Responsibilities - In addition to our corporate brand, affairs and global creative advertising, marketing and PR in D2C, B2C and other models, you must have a strong background in D2C customer acquisition and retention from onilne sales funnels and digital marketplaces - Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages. - Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success . - Develop and optimize creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages . - Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV. - Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space. Ideal Profile – A True BluZinc A-Player - 5–10+ years’ experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm). - A deep understanding of customer acquisition funnels , CRO, and behavioural triggers that move buyers to act. - Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue. - Familiarity with creative performance analytics , funnel metrics, and A/B testing. - Experience managing in-house creatives and freelance designers/editors. - Corporate branding, PR and affairs for a growth stage from $100MM-$1B - Passion for golf – you know the lingo, the mindset, and what resonates with this audience. What’s on Offer - Remote-first USA-based role, reporting to the CMO & support form the COO and CEO - Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm - Competitive salary + performance bonus + benefits. - Fast-paced, agile, entrepreneurial team environment.
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