Verve Napa Valley offers curated wine country events and tours and aims to introduce guests to Napa and Sonoma wine country "like only a local can." A one-stop
Key Account Manager Media Sales
Location
Germany
Posted
2 days ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
Key Account Manager Media Sales
Verve
Role Description As Key Account Manager Media Sales, you are the trusted media partner for our CPG clients. You act as a consultative sparring partner to in-house media teams and media agencies, helping them design effective holistic media strategies - and converting those strategies into booked campaigns and long-term partnerships. This role blends media sales, key account management, and conceptual consulting in a highly client-facing environment. Qualifications - Several years of experience in media sales, key account management, or media consulting - Strong background in media agencies, media sales houses, retail media, DOOH, or programmatic environments - Proven experience selling complex media solutions to agencies or large brand clients - Deep understanding of media planning, activation, and performance logic - Strong consultative mindset - you sell by understanding, advising, and convincing - Confident, professional, and credible in senior client conversations - Commercially driven, structured, and results-oriented - Able to bridge strategy, concept, and execution seamlessly Requirements - Own and develop key accounts, primarily media buying units and media agencies of large CPG / FMCG brands - Build long-term, trust-based relationships with media decision-makers, planners, and buyers - Act as the primary commercial contact for media-related topics across the acardo / Verve Retail Media ecosystem - Advise clients on how to best use Retail Media, In-Store, DOOH, and programmatic activations to reach their campaign and business goals - Translate client objectives (reach, consideration, sales uplift, footfall, etc.) into clear, compelling media concepts and proposals - Drive campaign bookings, upsell additional media formats, articulate campaign performance through measurable, business-driving KPIs, and expand existing accounts - Proactively identify and approach potential new clients, driving excitement for our holistic retail media and shopper activation solutions - Own and manage the entire new business acquisition process, from initial contact to contract closure - Develop smart market strategies, identify key decision-makers, and create compelling proposals and presentations - Make a significant contribution to generating growth and securing new partnerships - Bring strong hands-on knowledge of Retail Media ecosystems, In-Store & DOOH advertising, programmatic media buying, and media planning & activation logics - Develop holistic activation concepts that combine media, promotions, couponing, and shopper mechanics - Help shape and refine acardo’s media offering, positioning, and go-to-market story - Work closely with Product, Ad Operations, Sales, and Partner teams to ensure sellable, deliverable media offerings - Act as the internal voice of the customer for media-related needs and feedback - Support internal knowledge building by sharing media expertise across the organization - Manage pipeline, forecasts, and revenue targets for your accounts - Ensure clean handovers from sales to execution and high client satisfaction - Identify growth opportunities within existing accounts and proactively develop them Benefits - Shape how acardo evolves from promotion specialist to full-funnel retail media partner - Work at the intersection of media, data, promotions, and in-store activation - Collaborate with leading brands, agencies, and retailers - Be part of a rapidly evolving retail media environment within the Verve Group - Flexible working hours, modern benefits, personal development budget, and a collaborative team spirit
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