• Own the content calendar across Instagram, TikTok, and YouTube Shorts • Develop weekly and monthly content plans aligned with key business moments • Build thematic pillars, narrative arcs, and recurring formats that create recognizable brand consistency • Identify trends early and capitalize on them before they peak • Build and manage a testing framework to continuously improve hooks, formats, and messaging • Plan and brief daily Stories, Reels, and short-form content • Write all captions, hooks, and on-screen text with a strong, authentic editorial voice • Analyze raw footage or voice notes and instantly identify the right angle, structure, and hook • Coordinate video editors, videographers, and thumbnail designers to ensure quality execution • Maintain consistent daily and weekly content output with minimal founder involvement • Produce hooks, taglines, and titles that stop the scroll — and keep people watching to the end • Develop clipping and repurposing strategies to maximize the value of long-form content • Transform business situations — operations, supplier visits, meetings, travel — into engaging content • Build and maintain a consistent personal brand narrative across all platforms • Stay ahead of algorithm changes and adapt content strategy accordingly • Analyze analytics data to understand what retains, engages, and converts • Identify and scale winning formats and angles • Regularly test new formats, hooks, narrative structures, and content types • Share performance insights with the founder and translate them into concrete strategic adjustments • Progressively build and coordinate a full creative team: editors, videographers, assistants, designers • Brief, manage, and validate the work of creative team members to ensure quality and brand consistency • Set up systems and processes that allow production to scale without loss of quality

Title: Director, Partner Marketing - Public Safety Hybrid Chelmsford, MA Full time R19061 Job Description: Acute Care Technology At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service. At ZOLL, you won't just have a job. You'll have a career-and a purpose. Join our team. It's a great time to be a part of ZOLL! Position Location: This position sits at our Corporate Headquarters in Chelmsford, MA. Job Summary We are looking for an innovative, strategic, results-oriented leader who will be responsible for leading the regional marketing for a growing, fast-paced business unit. The Director of North America Public Safety Marketing will be responsible for managing a team of seasoned marketers in developing and executing marketing strategies to drive sales through our distribution channels. This role requires a dynamic, well-rounded leader with a deep understanding of hardware distribution channels expert with distribution experience, lead generation/demand creation and sales development strategies. In this role, you will work closely with sales to align on business objectives to drive regional marketing strategies, execution and measurement of go-to-market activities. This exciting role encompasses our growing public safety portfolio inclusive of AEDs, rescue systems and software solutions. Essential Functions - Develop influential and collaborative partnerships with sales leadership and other management peers within ZOLL along within our distribution partner community to help support revenue goals and overall public safety requirements. - Lead a seasoned team of marketers to execute programs, channel activities, lead generation and product launches to help grow revenue. Establish personal objectives for the team to help achieve revenue targets and marketing objectives. Provide coaching as necessary to grow and develop the team - Manage a growing sales development team by defining new strategies and metrics to grow the pipeline of qualified leads to our distributor community. - Produce annual marketing plan and budget that aligns strategies and tactics with those defined in the public safety mid-term plan; contribute to annual mid-term planning activities - Work with product management to define, research and guide development of public safety products to ensure needs of customers and channel partners are met - Responsible for leading the integration of new products into the portfolio, including developing and executing positioning and go-to-market strategy for the region - As a senior member of the marketing team, be an expert collaborator globally and owner of the regional marketing initiatives. - Collaborate with global constituents to align on marketing goals, plans and activities to foster learning and best practices throughout the globe Required/Preferred Education and Experience - Bachelor's Degree In business or marketing. required - Minimum of 12 years of Marketing experience within a B2B industry; must have experience working with capital equipment distribution networks, public safety or medical distribution. required and - Minimum 5-7 years team management experience required and - Experience in medical devices is not required however, experience marketing capital equipment (non-software or service) products sold through multi-tiered distribution partners is essential. required and - Experience working with manufacturers reps and buying groups. preferred Knowledge, Skills and Abilities - Proven, hands on experience and understanding working with B2B distribution, channel marketing and lead generation - Experience with managing an inside sales or sales development team - A pro-active hands-on approach, with the ability to work on both strategic and tactical levels - A strong leader and team player, who can empower and develop a fast-paced team - A solid track record in understanding analytics to help drive decisions to continually optimize activities - Solid stakeholder management skills and ability to get buy-in across various teams - Exceptional written and verbal communication skills; skilled at telling a story - Experience using Salesforce.com and marketing automation for lead and sales development management - Experience in managing budgets - Highly motivated individual with energy, enthusiasm and passion for fostering internal and external relationships Travel Requirements - Travel within North America; 20-30% annually. ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients's lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives. The annual salary for this position is: $175,000.00 to $210,000.00 This position is eligible for an annual bonus in accordance with the company's bonus plan. Factors which may affect starting salary include geography, skills, education, experience, and other qualifications of the successful candidate. Details of ZOLL's comprehensive benefits plans can be found at www.zollbenefits.com. Applications will be accepted on an ongoing basis until this position is filled. For fully remote positions, compensation will comply with all applicable federal, state, and local wage laws, including minimum wage requirements, based on the employee's primary work location. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, or status as a protected veteran. ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

• Develop and implement field marketing and brand activation strategies with full ownership of regional performance outcomes, including volume, market share, retail execution, and profitability • Establish strategic goals and targets for the Field Marketing team, leveraging market trends, customer insights, and organizational priorities • Own measurable outcomes for each region by defining success metrics (including volume, distribution, execution standards, and ROI), tracking performance, and proactively adjusting plans to close gaps • Lead field-level activation strategy and make final recommendations on prioritization, scale, and execution, incorporating input from Brand and Retail Marketing teams to ensure comprehensive, 360-degree activation • Drive rapid development and deployment of market plans, balancing speed and rigor, with continuous in-market iteration • Translate national brand and innovation priorities into locally relevant, distributor-ready market plans independently and on a consistent cadence • Review and assess all team plans in partnership with Sales and Marketing leadership, holding accountability for quality, clarity, and alignment to business objectives • Define and prioritize field marketing initiatives by region, making clear trade-offs based on expected business impact • Build and execute regional marketing plans across programming, POS, sponsorships, trade shows, and sampling, while maintaining strong in-market presence to validate execution quality and capture insights • Lead joint commercial planning with regional sales leadership, ensuring alignment on priorities, execution standards, and success metrics, and translating strategy into volume-driving programs • Build and lead a high-performing field marketing team by setting clear expectations, actively managing performance, coaching for impact, and addressing performance gaps with urgency • Act as a proactive strategic advisor, bringing a clear, data-informed point of view on market opportunities, risks, and required actions • Ensure compliance with all legal and regulatory requirements in marketing materials and activities • Manage the field marketing budget and allocate resources to the highest-impact opportunities, with clear ROI tracking and ongoing optimization based on performance • Perform other duties as assigned.

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • Launch one new high-converting bundle-based funnel per month • Drive email and SMS to contribute ≥25% of Shopify revenue • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes • Test 100+ ad creatives weekly across Meta and TikTok • Optimize paid traffic to hit strict ROAS thresholds • Partner with affiliate and UGC teams to scale winning creative • Stay ahead of platform trends, formats, and policy updates • Coordinate launches with Amazon for halo effects • Launch one new bundle-based funnel every month tied to educational outcomes • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • Oversee homepage, product pages, and collection merchandising • Refactor and relaunch underperforming funnels with new hooks and offers • Lead seasonal promotions including Back-to-School and Holiday campaigns • Build and maintain funnel SOPs and testing roadmaps • Lead lifecycle marketing through Klaviyo and Postscript • Optimize welcome, cart abandonment, post-purchase, and win-back flows • Build ascension paths from posters to workbooks to busy books • Develop blog and SEO strategy to drive organic education-based traffic • Review weekly P&Ls for Shopify and TikTok Shop • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • Deliver weekly scorecards and monthly strategic growth plans • Forecast performance and identify scaling levers • Lead and coach a cross-functional ecommerce pod of 6+ team members • Establish clear ownership and weekly operating rhythms • Hire and develop talent as funnel velocity increases • Manage freelancers and specialized contractors • Model Extreme Ownership, Relentless Innovation, and Integrity Above All