• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • Launch one new high-converting bundle-based funnel per month • Drive email and SMS to contribute ≥25% of Shopify revenue • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes • Test 100+ ad creatives weekly across Meta and TikTok • Optimize paid traffic to hit strict ROAS thresholds • Partner with affiliate and UGC teams to scale winning creative • Stay ahead of platform trends, formats, and policy updates • Coordinate launches with Amazon for halo effects • Launch one new bundle-based funnel every month tied to educational outcomes • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • Oversee homepage, product pages, and collection merchandising • Refactor and relaunch underperforming funnels with new hooks and offers • Lead seasonal promotions including Back-to-School and Holiday campaigns • Build and maintain funnel SOPs and testing roadmaps • Lead lifecycle marketing through Klaviyo and Postscript • Optimize welcome, cart abandonment, post-purchase, and win-back flows • Build ascension paths from posters to workbooks to busy books • Develop blog and SEO strategy to drive organic education-based traffic • Review weekly P&Ls for Shopify and TikTok Shop • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • Deliver weekly scorecards and monthly strategic growth plans • Forecast performance and identify scaling levers • Lead and coach a cross-functional ecommerce pod of 6+ team members • Establish clear ownership and weekly operating rhythms • Hire and develop talent as funnel velocity increases • Manage freelancers and specialized contractors • Model Extreme Ownership, Relentless Innovation, and Integrity Above All

• Manage highly active executive calendars, expertly handling scheduling conflicts, setting up meetings, and ensuring daily time optimization. • Triage and organize executive inboxes, drafting professional responses, filtering out noise, and escalating urgent matters when necessary. • Coordinate internal and external meetings, including setting agendas and taking accurate meeting minutes. • Assist in gathering campaign performance data (SEO, Google Ads) to help prepare monthly reporting for clients. • Maintain and organize project documentation, ensure team files are up-to-date, and consistently follow up on standard executive action items. • Serve as a central point of contact for routine client inquiries, ensuring they are directed to the right team member. • Assist in the preparation of campaign briefs, creative assets, and follow-up communications to ensure marketing initiatives stay on schedule. • Compile research and format reports to help executives prepare for upcoming meetings and initiatives. • Handle sensitive and confidential information with the utmost discretion and professionalism

• Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them • Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert • Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery • Own the conversion funnel from first touch through free-trial activation and Sales handoff • Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing • Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI • Stand up the needed dashboards and reporting infrastructure to support data driven decision making • Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings • Use AI tools to accelerate execution and build workflows that compound over time

• Position digital MI, nuclear medicine, PET/CT solutions to win with customers and prove GE HealthCare improves lives in the moments that matter. • Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers. • Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more. • Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns. • Contribute to globally developed, research-based materials that strengthen value propositions for Interventional solutions. • Update and customize globally developed marketing materials for the USCAN customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region. • Ensure New Product Introduction (NPI) deliverables are compliant with global standards and USCAN region needs. • Train the imaging sales team on the appropriate use of sales collaterals, what to emphasize and how to effectively position GE HealthCare MI offerings vs. the competitive products • Collaboratively develop, design and execute highly impactful global and regional trade show experiences • Build relationships with marketing colleagues, bringing them up to speed on portfolio insights, positioning and opportunities to aid in marketing communications content development and channel execution