Role Description In the role of Lead Digital Program Manager for the EMEA market, this individual is responsible for managing, optimizing, and scaling our digital marketing channels to drive awareness, engagement, and pipeline for the EMEA priority regions defined in the Go-to-market plan. The Digital Program Manager (EMEA) is responsible for the strategy, execution and ongoing optimization of paid search programs across the EMEA region, including performance monitoring and data analysis to assess campaign effectiveness, optimize campaign mix, and identify opportunities for improvement. They will be responsible for reporting progress, measuring effectiveness, and optimizing the approach based on performance. In addition to leading SEM efforts, this role will oversee the strategy for EMEA social inclusive of the management and performance of EMEA social media channels, ensuring coordination across paid and organic digital touchpoints. This role manages end-to-end performance across critical digital marketing channels, ensuring alignment with regional go-to-market priorities to drive contribution and conversion of pipeline from the digital channels. Primary Roles and Responsibilities - Develop and execute SEM strategy across EMEA target regions, including Google Ads, Bing, and regional platforms - Plan, launch, and optimize paid search (PPC) campaigns to drive traffic, conversions, and pipeline growth in EMEA key markets - Manage and evolve EMEA social media channels (paid and organic), ensuring consistent messaging, engagement, and performance across platforms - Oversee budget management, forecasting, and bid strategy across search programs to maximize ROI - Conduct keyword research, localization, and competitive analysis tailored to EMEA markets - Create, test, and optimize ad copy and landing page experiences, partnering with content and web teams - Monitor campaign performance (CTR, CPC, conversion rate, pipeline contribution) and continuously optimize both search and social channel performance - Deliver performance reporting and insights across digital channels to stakeholders - Partner with regional field, content, and global awareness teams to align campaigns with GTM plans and business goals - Ensure consistency between paid search, social programs, and broader campaign activations - Stay current on regional market trends, platform updates, and best practices in SEM and social media Qualifications - 4–7+ years of experience in SEM / paid search / performance marketing with exposure to EMEA markets or multi-region campaign management - Hands-on expertise with Google Ads, Bing Ads, and marketing analytics tools, with working knowledge of social media platforms (e.g., LinkedIn) for both paid and organic programs - Proven experience managing integrated digital programs across search and social channels, with a strong focus on driving pipeline and measurable business outcomes - Demonstrated ability to manage budgets, forecasting, and performance optimization across multiple campaigns and regions - Strong analytical and data-driven mindset, with experience translating performance insights into optimization strategies and actionable recommendations - Experience working across stakeholders, field teams, and global marketing functions, with the ability to localize campaigns while maintaining brand consistency - Solid understanding of content, creative, and landing page optimization across both search and social channels - Excellent communication and collaboration skills, with the ability to clearly present performance insights to both technical and non-technical audiences - Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience) Company Description UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

Title: Digital Marketing Copywriter Communications Journalist Location: Austin, Texas, 73301, United States Salary & Package$110K + bonus + benefits Job TypePermanent Skills RequiredCopywrite, Creative Marketing, Communications Education/QualificationsDegree or MBA CategoryMarketing Job Description: About Us Advisory, Executive Search, Senior Appointments, Interim Management Consultants Job Description The client CEO has requested our talent acquisition and selection consultancy, BluZinc, to appoint a Marketing Copywriter — a sharp, emotionally intelligent storyteller who can craft high-converting copy that inspires, educates, and sells. You’ll write for one of the most influential entrepreneurial media and education brands, helping to grow its global community and digital products across newsletters, online courses, and live events. Candidates must be based in the Austin Metro area or fully committed to relocating to collaborate in person with the executive, creative, and growth teams. The Opportunity This is not a traditional corporate copywriting role. You’ll write bold, direct, and persuasive copy that resonates deeply with ambitious entrepreneurs, investors, and creators. Your words will convert readers into followers, subscribers into customers, and ideas into movements. Working directly with marketing leadership and the CEO, you’ll help scale revenue and influence through creative storytelling and data-driven performance. Key Responsibilities - Write high-performing copy across multiple channels — email, ads, landing pages, sales pages, and product launches. - Translate the company’s brand voice into compelling messaging that converts and builds trust. - Collaborate with the design, growth, and content teams to ensure creative alignment across campaigns. - Use performance data to continuously optimise conversion rates and engagement. - Research audience psychology, competitors, and market trends to refine tone, message, and offers. - Support new product and course launches through marketing collateral and campaign storytelling. - Maintain accuracy, authenticity, and creativity while balancing commercial goals. BluZinc A-Player Criteria We are only considering A-Players who: - Have 3–7+ years’ experience in direct response or performance copywriting, ideally within eLearning, digital education, or media brands. - Can demonstrate spotlight achievements, such as: - Writing campaign copy that directly drove revenue growth or high conversion rates. - Crafting landing pages, emails, or ads that achieved top 5% CTR or conversion performance. - Contributing to brand voice evolution or scaling audiences through storytelling. - Understand the psychology of persuasion and emotional resonance. - Thrive in a fast-moving, founder-led company where creativity and commercial outcomes go hand-in-hand. - Are based in Austin, TX or committed to relocating for hybrid collaboration with the creative and growth teams. Why Join - Write for one of the most engaged business and education audiences in the world. - Collaborate with a visionary leadership team shaping the future of entrepreneurial education. - See your work directly impact audience growth, community engagement, and sales results. - Competitive base salary and performance-linked incentives.

Role Description We are currently seeking a highly skilled and experienced Digital Marketing Advisor to join our team. The ideal candidate will have a background in Life Sciences, Marketing, and/or Commerce, and possess strong consulting and/or agency experience. As a Digital Marketing Advisor, your role will involve providing strategic analytics-driven digital strategy consulting to our clients. This will enable them to create innovative customer experiences and enhance their digital marketing effectiveness. You will have the opportunity to lead strategy development, provide functional insights, and influence our client's digital agenda through your expertise in digital marketing, marketing operating models, and marketing strategies. Key Responsibilities - Provide strategic consulting services to clients, utilizing analytics-driven insights and expertise in digital marketing. - Collaborate with clients to understand their business goals, challenges, and target audience in order to develop effective digital marketing strategies. - Lead the development and implementation of marketing operating models, ensuring alignment with business objectives and driving operational efficiency. - Architect value and operating model architecture to influence and shape the digital agenda of our clients. - Conduct research and analysis to identify emerging trends, technologies, and best practices in digital marketing, and recommend innovative solutions to clients. - Evaluate and optimize the performance of digital marketing campaigns, leveraging data-driven insights and analytics. - Collaborate with cross-functional teams, including creative, content, and technology teams, to deliver integrated digital marketing solutions. - Provide guidance and mentorship to junior team members, sharing your expertise and best practices in digital marketing. Qualifications - Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications). - Minimum of 5-7 years of experience in digital marketing, preferably in the Life Sciences industry. - Strong expertise in digital marketing strategies, marketing operating models, and digital analytics. - Proven experience in consulting and/or agency environments, with a track record of delivering successful digital marketing projects. - In-depth knowledge of emerging trends, technologies, and best practices in digital marketing. - Proficiency in leveraging data and analytics to drive marketing decisions and measure campaign performance. - Excellent communication and presentation skills, with the ability to effectively convey complex ideas and recommendations to clients and stakeholders. - Strong analytical and problem-solving skills, with a detail-oriented approach to work. - Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously. - Demonstrated leadership capabilities and the ability to influence and drive change. - Note: Please include any relevant certifications or additional skills that support your qualifications for this role in your application.

• Leading and optimizing digital marketing efforts across the Peripheral Vascular Division • Overseeing digital marketing activities and strategies to expand brand awareness • Driving additional site/channel traffic and enhancing search engine visibility • Engaging site visitors in new and creative ways • Shortening the sales cycle and fostering cross-functional collaboration • Driving awareness and site traffic to stimulate interest in offerings • Leading paid media efforts for the PV Division, including social media campaigns, SEM, SEO • Developing an effective KPI strategy and using analytics for decision making • Collaborating with Marketing Communications to refine content strategies • Optimizing Stryker.com website content to improve search engine rankings • Serving as the subject matter expert for digital marketing • Assessing incoming marketing technologies and providing strategic recommendations • Managing the scheduling and posting of content across social media channels • Advocating for business needs and ensuring successful project execution