• Develop and execute marketing strategies for the B2B segment, focusing on lead generation and qualification. • Plan and implement inbound marketing campaigns using blogs, email, and social media to attract and nurture leads. • Create and optimize paid media campaigns (Google Ads, LinkedIn Ads, etc.), prioritizing ROI and measurable results. • Produce high-value assets and relevant materials such as whitepapers, e-books, case studies, and sales presentations. • Develop content and initiatives to strengthen customer relationships (relationship marketing). • Conduct market analysis and audience segmentation to understand the sector's specific needs. • Coordinate Account-Based Marketing (ABM) strategies for high-value prospects. • Implement and monitor metrics to measure campaigns and recommend continuous optimizations. • Manage marketing automation and CRM tools to integrate marketing and sales strategies. • Organize and promote events, webinars, and corporate trade shows to reinforce branding and drive new business.

• Coordinate the structuring of marketing processes • Work collaboratively with Sales, Product and Operations • Implement initiatives in a growth-focused environment

The Product Marketing Manager will drive content strategy, campaign messaging, competitive intelligence, and sales enablement initiatives that accelerate pipeline growth and customer expansion. This role sits at the intersection of Product, Sales, Customer Success, and Marketing, ensuring our messaging is clear, differentiated, and consistently executed across all channels. You will turn product capabilities into compelling stories that resonate with industrial manufacturing audiences and drive measurable impact. Campaigns & Product Launches Support software product launches with positioning, enablement materials, and customer-facing assets Collaborate with Senior PMM and Demand Generation to support integrated product campaigns Develop messaging briefs and thematic pillars for multi-channel campaigns Support software product launches with positioning, enablement materials, and customer-facing assets Collaborate with Senior PMM and Demand Generation to support integrated product campaigns Develop messaging briefs and thematic pillars for multi-channel campaigns Sales & Customer Enablement Equip Sales and CSM teams with messaging tools, battlecards, pitch materials, and training Build and maintain a structured, accessible content library for revenue teams Identify enablement gaps and continuously improve materials Support lifecycle messaging from acquisition through expansion Equip Sales and CSM teams with messaging tools, battlecards, pitch materials, and training Build and maintain a structured, accessible content library for revenue teams Identify enablement gaps and continuously improve materials Support lifecycle messaging from acquisition through expansion Competitive Intelligence Own ongoing monitoring of the competitive landscape, including messaging, positioning, and market shifts Develop internal competitive briefs and battlecards to strengthen differentiation Partner with Sales to ensure frontline teams are confident in competitive conversations Own ongoing monitoring of the competitive landscape, including messaging, positioning, and market shifts Develop internal competitive briefs and battlecards to strengthen differentiation Partner with Sales to ensure frontline teams are confident in competitive conversations Content & Messaging Strategy Develop and own the overarching content strategy aligned to company priorities and go-to-market initiatives Create campaign messaging frameworks that clearly articulate differentiated value Translate technical product capabilities into compelling, customer-centric messaging Ensure consistent messaging across website, campaigns, sales materials, and customer communications Partner with the Director of Product Marketing on persona definitions and communication Develop and own the overarching content strategy aligned to company priorities and go-to-market initiatives Create campaign messaging frameworks that clearly articulate differentiated value Translate technical product capabilities into compelling, customer-centric messaging Ensure consistent messaging across website, campaigns, sales materials, and customer communications Partner with the Director of Product Marketing on persona definitions and communication Product Awards & Market Recognition Identify relevant industry awards and recognitions Partner with cross-functional teams to draft award submissions Identify relevant industry awards and recognitions Partner with cross-functional teams to draft award submissions

This position involves managing the day-to-day operations of digital marketing campaigns, ensuring they align with business objectives. Your expertise in technical and analytical processes will drive continuous improvement in digital marketing performance. Oversee the execution and optimization of digital marketing campaigns across multiple channels. Collaborate with team members to align digital marketing strategies with business goals. Utilize analytics tools to track performance and provide actionable insights. Prepare and present reports on marketing activities to stakeholders. Manage the corporate website and ensure effective content management. Track marketing return on investment (ROI) using appropriate platforms. Lead the integration of marketing technologies to enhance operations. Develop processes for efficient workflows in digital marketing. Identify automation opportunities and implement solutions. Monitor and manage the digital marketing budget.