Lab065 Digital Solutions

• Prospectar e qualificar oportunidades de negócios em Salesforce (Sales Cloud, Service Cloud, Marketing Cloud e Experience Cloud); • Atuar em parceria com os AEs da Salesforce e demais parceiros estratégicos para gerar demanda conjunta; • Conduzir apresentações, demos e reuniões comerciais com clientes e prospects; • Elaborar propostas comerciais em conjunto com o time técnico e de pré-vendas; • Manter pipeline atualizado no CRM (Salesforce); • Realizar follow-ups, negociação e fechamento de contratos; • Garantir o alinhamento entre o cliente e as áreas internas (implantação, projetos e marketing).

• Contract management and administration (registration, monitoring, and renewals) • Accounts payable management (posting, scheduling, reconciliations, and reporting) • Accounts receivable management (collections, monitoring delinquencies, and reporting) • Invoicing of fiscal documents (notas fiscais) and issuance of payment slips (boletos) • Support with bank reconciliations and cash flow management • Posting, verification, and monitoring of financial processes within the TOTVS Protheus ERP • Support to the administrative team in internal control routines

• Implement and configure Salesforce Marketing Cloud and its modules, ensuring integration with other systems. • Lead initial configuration, data integration, and technical validation of the platform, ensuring adherence to brand and business standards. • Participate in requirements mapping and design of the integration architecture, ensuring Salesforce Marketing Cloud meets the brand's needs. • Design, operationalize, and optimize multichannel customer journeys (email, push, SMS, WhatsApp), leveraging the full potential of the platform. • Segment and personalize communications based on behavioral, transactional, demographic, and engagement data. • Manage automated campaigns, run A/B tests, refine communication journeys, and monitor engagement metrics. • Execute tests, interpret results, and translate findings into business insights, proposing evidence-based adjustments and improvements. • Collaborate within a multidisciplinary squad, contributing analyses, validations, and ongoing recommendations for the evolution of the marketing operation. • Brief, validate, and approve journeys and communication materials, ensuring alignment with brand strategy and technical consistency for execution. • Ensure governance and continuous improvement of the Salesforce platform, suggesting enhancements, new features, and best practices. • Work on projects using agile methodology, operating the platform in alignment with the team's rituals and deliveries.

• Work within a multidisciplinary SQUAD, participating in the entire application development lifecycle, from requirements gathering, analysis and architecture design to software development, production support, testing of new features and defect fixes. • Develop and maintain user-facing application features using ReactJS, React Native and C# .NET 8. • Gather and document functional requirements in collaboration with business stakeholders. • Provide system support, assisting customer support teams. • Participate in demand planning and track task progress. • Propose process improvements, promote organizational culture and embrace an "owner mindset" in task execution. • Publish and maintain application releases on the App Store and Google Play. • Ensure application stability, security, usability and accessibility. • Improve build and test automation tools and processes. • Define and maintain system architecture with a focus on deployment, maintenance, monitoring and troubleshooting. • Contribute to product and system quality overall, taking a broad view of the architecture and production behavior.

• Develop and execute marketing strategies for the B2B segment, focusing on lead generation and qualification. • Plan and implement inbound marketing campaigns using blogs, email, and social media to attract and nurture leads. • Create and optimize paid media campaigns (Google Ads, LinkedIn Ads, etc.), prioritizing ROI and measurable results. • Produce high-value assets and relevant materials such as whitepapers, e-books, case studies, and sales presentations. • Develop content and initiatives to strengthen customer relationships (relationship marketing). • Conduct market analysis and audience segmentation to understand the sector's specific needs. • Coordinate Account-Based Marketing (ABM) strategies for high-value prospects. • Implement and monitor metrics to measure campaigns and recommend continuous optimizations. • Manage marketing automation and CRM tools to integrate marketing and sales strategies. • Organize and promote events, webinars, and corporate trade shows to reinforce branding and drive new business.