Orchard is looking for a Growth Marketing Manager to manage our paid digital channels. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our digital channels have been a critical component of our customer acquisition to date and we’re looking for a performance-driven candidate to drive increased growth and efficiency. The right candidate is highly analytical with a bias for action. You will work day to day running campaigns on Paid Search and Social, digging into the data to understand the “why” behind performance, and launching ad and product tests to improve upon it. You’ll also get to flex your creative muscles by owning landing page testing and working closely with our internal creative team, freelancers, and AI enabled tools to design and test new ad formats. This role is a unique opportunity for an experienced digital marketer to scale their impact or for an agency manager to gain experience on the client side. This is a full-time role that will report into the Director, Growth Marketing. The ideal candidate will be based in New York, NY and able to work from our office two days a week. However, we are able to hire this role remotely in the following states as well: AZ, CA, CO, CT, DC, FL, GA, MA, NC, NJ, OR, PA, SC, TN, TX, VA, WA. Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across Paid Search, Paid Social, and other new channels Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials) Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

This role involves developing and implementing impactful marketing programs and materials to effectively showcase and promote our properties, associated brands, and offerings. Plan, create content, and manage assigned social media platforms Prepare accurate reports on the marketing campaign’s overall performance for assigned properties Identify the latest trends and technologies affecting the industry Evaluate important metrics that affect website traffic, booking rates, and target audience Work with the team to brainstorm new and innovative growth strategies Oversee and manage all contests, giveaways, and other digital projects

This position involves managing the day-to-day operations of digital marketing campaigns, ensuring they align with business objectives. Your expertise in technical and analytical processes will drive continuous improvement in digital marketing performance. Oversee the execution and optimization of digital marketing campaigns across multiple channels. Collaborate with team members to align digital marketing strategies with business goals. Utilize analytics tools to track performance and provide actionable insights. Prepare and present reports on marketing activities to stakeholders. Manage the corporate website and ensure effective content management. Track marketing return on investment (ROI) using appropriate platforms. Lead the integration of marketing technologies to enhance operations. Develop processes for efficient workflows in digital marketing. Identify automation opportunities and implement solutions. Monitor and manage the digital marketing budget.

• Own Ozmo's social media presence and social media marketing strategy across all channels, including LinkedIn, Facebook, Twitter and Instagram • Design, edit, publish and sponsor weekly digital content, including static and video, to Ozmo’s social media channels • Collaborate with Marketing & Comms on external newsletter program to increase customer and prospect engagement • Bring creative new content types and formats to our social media content and lead team brainstorming sessions • Monitor and report out regularly on Ozmo's social media analytics, identifying opportunities for improvement and growth • Conduct regular, thorough research on the market to keep all Ozmo teams informed and connect findings to strategic planning • Execute internal communication, including an Ozmonaut newsletter, on a regular cadence in support of employee engagement efforts • Support Marketing team in the planning and execution of demand generation efforts • Contribute to the Ozmo blog by crafting professional content on relevant industry topics • Partner with our HR and talent acquisition teams to brainstorm and implement new and creative ways to recruit top talent • Plan and prioritize your work independently in two-week sprints in Jira as part of our marketing team processes • Support marketing team and broader company initiatives as needed