Title: Senior Marketing Analyst Location: Kansas City, MO, Columbia, MO, and St. Louis, MO Job Description: Open position in RADaR office locations, including Kansas City, MO, Columbia, MO, and St. Louis, MO; Hybrid work schedule: 3 days in the office, 2 days working from home Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship. The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency’s analytics department, this role is responsible for driving innovation in how we track and report on client success. The Senior Marketing Analyst guides our data team on building complex data connections between Google Analytics and the media platforms, builds and maintains sophisticated automated dashboards in Tableau, and translates multi-channel media data into actionable insights for strategists and clients. This individual will manage the full lifecycle of marketing data, from ingestion and validation to visualization, while providing mentorship and technical guidance to the broader analytics team. Essential Duties and Responsibilities (Other duties may be assigned) - Media Performance Subject Matter Expertise: Demonstrate deep expertise in marketing data connection, manipulation, and visualization, staying ahead of industry trends in AdTech and MarTech. - Dashboard Development & Maintenance: Lead the development and ensure the integrity of automated client reports and interactive dashboards. - Advanced Media Analysis: Execute comprehensive performance analyses across various media channels (Paid Search, Social, Programmatic, etc.) to identify trends, optimizations, and ROI drivers. - Strategic Communication: Translate complex datasets into clear "storytelling" insights for internal strategists and external stakeholders, providing context on how data impacts business objectives. - Pipeline Management: Manage and optimize processes for data intake and validation from various Media Platforms and Google Analytics, ensuring the integrity of the agency’s data ecosystem. - Process Innovation: Adhere to and improve internal documentation and data management protocols to ensure scalability across client accounts. - Mentorship & Training: Share technical expertise with the team to foster a high-growth learning environment; assist in training new hires and mentoring junior analysts on best practices in marketing analytics. - Agency Collaboration: Maintain accurate time records and participate in internal training and client-facing meetings as the technical authority on media performance. Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Professional Experience: Minimum of 3–5 years of experience in marketing data, media performance analysis, and visualization (agency experience is a significant plus). - Tableau Mastery: Proficiency with a BI tool (Tableau, Power BI, or Looker) for building complex, automated marketing dashboards and data modeling. - Google Analytics: Strong experience with GA4 reporting, including UTM setup and structure, event tracking, and traffic analysis. - Media Platforms: Deep familiarity with reporting interfaces and data exports from major platforms (e.g., Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Programmatic DSPs). - Marketing Storytelling: Ability to bridge the gap between technical data and marketing strategy, presenting findings in a way that is accessible to non-technical audiences. - Documentation: Proven ability to create training materials and SOPs for data processes. Preferred Skills - SQL: Experience using SQL for data querying and manipulation within cloud-based warehouses (e.g., BigQuery). - Data Engineering: Familiarity with ETL processes and API integrations for marketing tools to guide our data team. - Statistical Modeling: Experience with attribution modeling, media mix modeling (MMM), multi-touch attribution (MTA), or A/B testing methodology. - Leadership: Experience leading projects or mentoring junior team members in a professional setting. Education - Bachelor’s Degree: Required, preferably in Marketing, Advertising, Economics, Statistics, or a related quantitative field. Total Perks Package - The chance to be a part of a growing company and the next success story - Amazing opportunities for career development - Recognition programs - Employee referral bonus - Hybrid work schedule; 3 days in the office, 2 days working from home - Fun and collaborative work environment - Casual dress code - Insurance Coverage (medical, dental, vision, life, and disability) - 401(k) retirement plan, with employer 4% match - Work/life benefits, including mental health and wellbeing support - Flexible Time Off Policy - Paid holidays, including agency soft closing Christmas Eve-New Year's Day - Paid leave options, including sick leave, medical leave for self and family, and parental leave

• Develop content and visual narratives, going beyond purely aesthetic execution: Structure presentations, case studies, and rich materials with logic, storytelling, and clarity. • Translate technical concepts into accessible messages focused on business value. • Suggest creative approaches and content improvements. • Create and roll out visual content across multiple channels (digital and offline), including: Social media, digital campaigns, and paid media, Email marketing and nurturing flows, Institutional and sales presentations, Customer case studies and sales enablement materials, Assets for events (both digital and physical). • Apply, maintain, and evolve the brand's visual identity, ensuring global consistency and adaptation for different markets and cultures. • Ensure technical quality in file preparation/finalization for digital and print production. • Collaborate with multidisciplinary teams (Marketing, Partnerships, Product, Sales, Customer Success, Demand Generation) to understand demands and transform requirements into efficient visual solutions. • Organize and maintain asset libraries, templates, and guidelines. • Act as a brand guardian, ensuring coherence across all touchpoints.

• Preparing various analytical sections (summary reports) on advertising campaigns to find ways to optimize • Researching / Developing practical recommendations for improving key performance indicators of advertising campaigns • Evaluation, review, and monitoring of the current A/B test. Provide accurate results and recommendations for further experiments • Daily monitoring of key marketing performance indicators of products, advertising campaigns, timely notification in case of significant deviations from the norm, searching for and explaining the reasons • Review and improvement of existing attribution, LTV marketing models • Optimizing marketing reports/budgeting tools.

• Apoyar la ejecución y seguimiento de actividades de generación de demanda y campañas de marketing • Asistir en la ejecución de actividades de desarrollo de marketing e iniciativas de generación de demanda • Coordinar con equipos internos (contenido, diseño, digital) y proveedores externos para apoyar la entrega de campañas • Realizar seguimiento de actividades de campaña y evento, recopilando datos y asegurando que todas las acciones logísticas y de seguimiento se ejecuten correctamente • Preparar y mantener informes sobre el rendimiento de campañas, resultados de eventos y métricas de generación de demanda • Documentar actividades clave y resultados, manteniendo registros organizados de campañas y eventos • Apoyar al equipo en la gestión de campañas de correo electrónico, páginas de destino, actualizaciones de CRM y herramientas de seguimiento de leads • Asistir a reuniones del equipo y contribuir a las discusiones con actualizaciones sobre el progreso operacional y los informes. • Colaborar estrechamente con el equipo de demanda y los equipos de desarrollo empresarial para asegurar la alineación en los esfuerzos de generación de leads