• You develop data-driven content strategies, optimize landing pages and funnels, and use persuasive content to ensure our products reach their full potential. • You create creative concepts that effectively align target audience, brand values, and funnel objectives. • You oversee the production of static creatives and videos, act as the briefing partner for UGC, design & media buying, and contribute your expertise during brainstorming sessions. • You analyze campaign data (e.g., CTR, ROAS, etc.), derive concrete actions, and systematically set up tests (A/B, multivariate) for continuous improvement. • You serve as a strategic sparring partner, facilitate strategy calls, present learnings, and collaborate closely with Performance, Design & UGC teams. • You monitor current trends, identify new opportunities in the creative space, and proactively introduce innovative ideas, formats, or frameworks.

• As Senior Growth Manager you are responsible for our entire growth engine and continuously develop it • You own our performance marketing strategy and the day-to-day management of our ad accounts • You analyze campaign performance daily in Meta Ads Manager, Rule1 and Triple Whale • You independently make budget, testing and scaling decisions based on relevant KPIs • You develop structured creative-testing frameworks and decide which hooks, creatives and concepts to scale or pause • You build audience strategies for cold, warm and retargeting audiences • You work closely with our Creative Strategist and provide data-driven performance briefs with clear, actionable recommendations • You continuously analyze and optimize our quiz funnel • You iteratively develop landing pages through data-driven A/B tests • You optimize checkout, upsell and post-purchase processes with a focus on conversion rate, average order value and profitability • You analyze the performance of our Klaviyo flows and continuously evolve our lifecycle marketing strategy • You optimize repurchase rates, customer lifetime value (LTV) and subscription retention • You analyze behavior of different customer segments over time and derive concrete growth actions • You own our tracking and attribution structure and ensure a clean data foundation • You analyze KPIs such as ROAS, CAC, LTV, CPA and overall profitability and make data-driven decisions • You produce weekly performance reports including concrete recommendations for action • You analyze marketing spend relative to cost of goods and profitability and develop sustainable scaling strategies • You identify new growth potentials and test new channels such as TikTok Ads or YouTube Ads

• You will be responsible for our monthly financial reporting, including profit & loss, balance sheet and cash flow. • You will prepare budget and variance analyses and derive concrete recommendations for action. • You will analyze COGS, contribution margins and product margins and identify optimization opportunities. • You will develop subscription reporting, including MRR, churn, Customer Lifetime Value (CLV) and unit economics. • You will analyze the profitability of different customer segments and develop clear KPI dashboards for the founder. • You will be responsible for our working capital management. • You will develop and maintain reliable cash flow forecasts and liquidity planning. • You will optimize payment cycles between customers, suppliers and service providers. • You will manage our multi-currency bank accounts and payment structures. • You will develop strategies to ensure adequate liquidity reserves. • You will coordinate our external accounting providers and ensure all finance processes are executed efficiently and on time. • You will be responsible for the entire monthly close process. • You will continuously improve document and approval workflows. • You will coordinate intercompany transactions between our entities. • You will ensure the quality of our financial data through regular account reconciliations. • You will manage the collaboration with our external tax advisors. • You will coordinate our VAT compliance across multiple EU markets. • You will support the further development of our international holding and corporate structure together with external advisors.

• Strategic Seller Development: Oversee post-onboarding development by maintaining and reviewing structured Joint Business Plans (JBPs) to drive sustainable growth and tier progression on a monthly basis. • Retail Media & Commercial Revenue: Drive incremental revenue by identifying, packaging, and monetising seller-facing opportunities across retail media, data, and other commercial initiatives. • Portfolio & Success Playbook: Develop strategies for channel optimisation and seller retention while continuously refining the seller playbook and training materials to streamline operations. • Trading Coordination: To ensure high-potential deals are integrated into the master trading calendar, you will supply the Trading team with weekly and monthly seller offers at the SKU level. • B2B Communications: Own and Lead all seller communications regarding seasonal campaigns promotions as well as including service messaging to ensure high engagement and participation in site-wide events. • Performance & Compliance: Monitor performance to ensure strict compliance with marketplace policies, SLAs, and regulatory standards, including tax and safety. • Listing Excellence: Collaborate with sellers to optimise product listings for "Retail Readiness," ensuring high-quality images and descriptions in sellership with the Marketplace Admin team. • Audit & Intervention: Conduct regular reviews to identify underperforming sellers for either structured recovery plans or offboarding. • Data & Dispute Resolution: Use performance analytics to identify growth opportunities or gaps and mediate seller-related inquiries and disputes to protect brand reputation.