Content Strategist, E‑Commerce
Location
Germany
Posted
2 days ago
Salary
0
Seniority
Mid Level
Job Description
Content Strategist, E‑Commerce
NEOLYMP
• You develop data-driven content strategies, optimize landing pages and funnels, and use persuasive content to ensure our products reach their full potential. • You create creative concepts that effectively align target audience, brand values, and funnel objectives. • You oversee the production of static creatives and videos, act as the briefing partner for UGC, design & media buying, and contribute your expertise during brainstorming sessions. • You analyze campaign data (e.g., CTR, ROAS, etc.), derive concrete actions, and systematically set up tests (A/B, multivariate) for continuous improvement. • You serve as a strategic sparring partner, facilitate strategy calls, present learnings, and collaborate closely with Performance, Design & UGC teams. • You monitor current trends, identify new opportunities in the creative space, and proactively introduce innovative ideas, formats, or frameworks.
Job Requirements
- A degree in Marketing, Communications, Media Design, Business Administration or a related field is a plus.
- Ideally, you have at least 2–4 years of experience developing and executing creative performance campaigns, preferably in a D2C or e‑commerce environment.
- You think strategically and creatively, can interpret complex brand and audience insights, and translate them into effective creative strategies.
- You write hooks and scripts that convert and can adapt to the language and tone of our clients’ target audiences like a chameleon.
- You are familiar with campaign analysis and have experience with A/B testing or similar methods to optimize creatives based on data.
- You work closely with media buying, design, project management and clients, ensuring a smooth flow of information.
Benefits
- Flexible work: Fully remote position with flexible hours, giving you autonomy to shape your workday.
- Attractive extras: In addition to modern hardware, you receive a Spendit card with a €50/month tax-free benefit and a personal educational budget for professional and personal development.
- Responsibility & scope: You will play a central role in further developing our content strategy and actively shape the optimization of our customer journey.
- Dynamic startup environment: Enjoy short decision-making paths, regular team events, and a modern work environment within a fast-growing e‑commerce brand.
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