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Senior Growth Manager – DTC E‑Commerce

EcommerceEcommerceContractRemoteSeniorTeam 1-10Since 2018H1B No SponsorCompany SiteLinkedIn

Location

Germany

Posted

2 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expGerman

Job Description

Senior Growth Manager – DTC E‑Commerce

Time To Hire

• As Senior Growth Manager you are responsible for our entire growth engine and continuously develop it • You own our performance marketing strategy and the day-to-day management of our ad accounts • You analyze campaign performance daily in Meta Ads Manager, Rule1 and Triple Whale • You independently make budget, testing and scaling decisions based on relevant KPIs • You develop structured creative-testing frameworks and decide which hooks, creatives and concepts to scale or pause • You build audience strategies for cold, warm and retargeting audiences • You work closely with our Creative Strategist and provide data-driven performance briefs with clear, actionable recommendations • You continuously analyze and optimize our quiz funnel • You iteratively develop landing pages through data-driven A/B tests • You optimize checkout, upsell and post-purchase processes with a focus on conversion rate, average order value and profitability • You analyze the performance of our Klaviyo flows and continuously evolve our lifecycle marketing strategy • You optimize repurchase rates, customer lifetime value (LTV) and subscription retention • You analyze behavior of different customer segments over time and derive concrete growth actions • You own our tracking and attribution structure and ensure a clean data foundation • You analyze KPIs such as ROAS, CAC, LTV, CPA and overall profitability and make data-driven decisions • You produce weekly performance reports including concrete recommendations for action • You analyze marketing spend relative to cost of goods and profitability and develop sustainable scaling strategies • You identify new growth potentials and test new channels such as TikTok Ads or YouTube Ads

Job Requirements

  • At least 3 years of experience in performance or growth marketing in a D2C (direct-to-consumer) or e-commerce environment
  • You have successfully managed and scaled Meta ad budgets of at least €200,000 per month
  • You understand the full growth funnel — from paid ads through landing pages and quiz funnels to checkout, email marketing, subscriptions and retention
  • You are data-driven and can derive concrete growth decisions from KPIs
  • Practical experience with Meta Ads Manager, Rule1, Triple Whale, Shopify, Klaviyo and GA4
  • You develop strategic growth plans and implement them independently
  • You work independently, are highly organized and do not require micromanagement
  • You speak fluent German (minimum C1)

Benefits

  • 100% remote with maximum flexibility
  • Freelance engagement with a long-term perspective (12+ months)
  • Optional performance-based compensation tied to jointly defined growth goals
  • Direct collaboration with the founder and significant scope for shaping the role
  • High level of responsibility, fast decision-making and real impact on company success

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