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Farber Debt Solutions is a Canadian debt‑relief firm providing personalized financial guidance and debt management services to individuals facing significant debt challenges. Wit
Marketing Manager, Brand & Audience Insights
Location
Canada
Posted
9 days ago
Salary
$90K - $105K / year
Seniority
Lead
No structured requirement data.
Job Description
Marketing Manager, Brand & Audience Insights
Farber Debt Solutions
Role Description The Marketing Manager, Audience Insights & Brand is responsible for ensuring Farber's marketing is informed by a deep understanding of its audiences and executed in accordance with the organization's brand standards. Reporting to the Senior Manager, Integrated Marketing, this role leads Farber's audience insights practice, translating customer, market, behavioural, competitive, and campaign learnings into actionable recommendations that improve marketing effectiveness. The role also maintains the organization's brand governance framework, ensuring marketing and communications consistently reflect Farber's brand positioning, messaging, and standards. Working closely with Integrated Marketing, Client Marketing, Content, Creative, CX, Analytics, and external partners, this role equips teams with the audience insights, messaging frameworks, and brand standards needed to deliver evidence-based, customer-centred marketing across the full customer lifecycle. Key Responsibilities - Own Farber's annual audience insights and marketing learning agenda, aligning research priorities to business and marketing objectives. - Design and manage qualitative and quantitative research initiatives in partnership with internal stakeholders and external research partners. - Synthesize customer research, behavioural insights, CX data, campaign performance, market trends, and competitive intelligence into actionable recommendations. - Identify emerging customer needs, motivations, barriers, decision drivers, and behavioural trends that inform marketing, brand, and customer experience strategies. - Lead and contribute to message, concept, creative, and campaign testing effectiveness. - Monitor competitor positioning, messaging, marketing activity, and audience trends to identify opportunities, threats, and areas of differentiation. - Translate research findings into clear, practical recommendations for marketing and business leaders. - Develop and maintain audience personas, segmentation frameworks, and customer journey insights to support planning and execution across Marketing. - Establish and maintain a centralized audience insights repository, ensuring research and learnings are accessible and consistently applied across the organization. - Champion evidence-based decision making by embedding audience insights into planning, campaign development, content strategy, and measurement. Qualifications - 5 or more years of experience designing, managing, and applying qualitative and quantitative research to inform marketing and business decisions. - Experience supporting or managing brand governance, including the application of brand positioning, messaging frameworks, tone of voice, visual identity, and brand guidelines. - Strong understanding of audience segmentation, personas, customer journeys, behavioural science, and insight development. - Proven ability to synthesize research, customer insights, and market intelligence into clear, actionable recommendations for diverse stakeholders. - Strong facilitation, presentation, and stakeholder management skills, with the ability to influence cross-functional teams and build alignment around evidence-based recommendations. - Experience leading research initiatives involving internal stakeholders and external research partners. - Excellent analytical, critical thinking, and communication skills, with the ability to simplify complex information and present it effectively to both technical and non-technical audiences. Requirements - Position: Marketing Manager, Brand & Audience Insights - Location: Remote/Ontario - Industry: Financial Services - Department: Marketing - Employment Type: Permanent/Fulltime - Salary: $90,000-$105,000 + Bonus Benefits - Remote work model - Vacation and wellness days - Extended health and dental coverage, plus virtual doctor services - Employee Assistance Program and mental health resources - Company-matching retirement savings plan - Financial support for professional development - Annual company events - Exclusive access to perks and discounts Company Description At Farber, helping people is at the heart of everything we do—and that commitment extends to our employees, clients, and partners alike. We're dedicated to building an inclusive, diverse, and equitable workplace where everyone feels valued, respected, and supported from day one. Our culture is grounded in recognition, growth, and connection. We celebrate our people through meaningful awards and recognition programs, invest in their development through training/learning academies, education reimbursement, and foster an environment of respect that is felt across the organization. Farber encourages applications from all qualified candidates who represent the diversity of Canada. If you require any accommodations throughout the recruitment process—including alternate interview formats, accessible materials, or any other accommodations—we encourage you to contact us at careers@farbergroup.com.
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