Role Description The PPC Manager is responsible for leading the Paid Media team (Paid Search & Paid Social) to deliver high-performing campaigns and exceptional client service. This role drives team accountability, quality, innovation, and strategic growth while fostering collaboration, training, and continuous improvement. The PPC Manager works closely with CX Managers, SEO, Web, and Leadership to ensure alignment on client goals, operational excellence, and business outcomes. Strategic Leadership & Innovation - Lead innovation initiatives across the Paid Media department, including AI tools, automation, testing frameworks, and process improvements. - Continuously evaluate emerging PPC trends, platform changes, and opportunities that can improve client performance. - Develop scalable systems, SOPs, reporting frameworks, and quality control processes. - Create and implement advanced testing strategies across Paid Search and Paid Social campaigns. - Identify opportunities to improve department performance, profitability, fulfillment quality, and client retention. - Partner with leadership to define and execute the long-term vision of the Paid Media department. - Lead by example and foster a culture of ownership, accountability, innovation, and continuous learning. - Evaluate and recommend new PPC tools, AI solutions, and technologies that improve team efficiency and client outcomes. Responsibilities Team Leadership & Development - Provide direct support to PPC specialists through monthly 1:1s, bi-weekly SWOT sessions, and weekly team meetings. - Conduct initial training and expectation-setting for new PPC team members. - Mentor and support the professional growth of PPC team members through coaching, training, and development plans. - Conduct weekly follow-ups with team members to review fulfillment, quality, and performance interviews. - Foster a culture of accountability, ownership, and continuous improvement within the department. Client Strategy & Performance - Provide strategic input and guidance for key Paid Media accounts. - Ensure campaigns follow best practices and drive measurable client value. - Assist PPC specialists with advanced campaign strategy, troubleshooting, and optimization. - Support PPC specialists in creating and executing POAs for at-risk clients. - Act as the first point of contact for PPC-related client escalations before they reach the Director. - Ensure all client requests related to PPC are completed accurately and on time. Operational Excellence - Ensure daily fulfillment through ClickUp dashboards and department reporting. - Provide feedback on PPC SOPs and ensure adherence within the team. - Assign PPC specialists to clients as needed. - Run quarterly quality assurance (QA) reviews for all PPC clients. - Conduct timely QA reviews and follow-up on initial PPC strategies for new clients. - Prepare internal performance reports for Fulfillment, Operations, and Leadership meetings. - Lead quarterly department reviews focused on innovation, performance improvements, and operational excellence. Cross-Department Collaboration - Participate in weekly meetings with the CX Manager. - Collaborate with SEO, Web, and Operations teams to align efforts on integrated client strategies. - Ensure PPC strategies align with broader client marketing objectives and business goals. Qualifications - Strong understanding of PPC best practices across Search, Display, Video, Performance Max, and Paid Social. - Advanced expertise in Google Ads, Meta Ads, Microsoft Ads (Bing), YouTube Ads, and emerging advertising platforms. - Proven experience managing both Google Ads and Meta Ads at scale. - Deep understanding of campaign strategy, budget management, attribution, audience segmentation, and conversion optimization. - Strong knowledge of conversion tracking, GA4, GTM, CRM integrations, and offline conversion tracking. - Experience building and executing multi-channel paid media strategies. - Strong analytical mindset with the ability to interpret campaign data and identify growth opportunities. - Understanding of landing page optimization and Conversion Rate Optimization (CRO). - Excellent leadership, coaching, and team development skills. - Experience managing client escalations and driving strategic resolutions. - Strong communication skills (verbal and written). - Ability to collaborate cross-functionally with SEO, Web, CX, and Operations teams. - Highly organized, process-driven, and focused on continuous improvement. - Passion for staying ahead of industry trends, AI adoption, automation, and emerging marketing technologies. Requirements - Identify and implement at least one operational, automation, AI, or process improvement initiative per quarter. - Continuously evaluate emerging PPC trends and recommend opportunities to improve client outcomes. - Drive measurable improvements in department efficiency, campaign performance, and client retention. Benefits - Salary: $3,000-$3,500 per month - Remote Latam

• Establish Market Authority: Define and scale the corporate brand strategy, ensuring our market positioning as the essential institutional infrastructure for interaction quality. • Verbal Identity & Brand Voice: Own, define, and govern Teachstone’s verbal identity, creating an authoritative, differentiated point of view that commands respect from policymakers, researchers, and enterprise buyers. • Ecosystem Architecture: Ensure brand consistency and absolute narrative clarity across diverse, high-stakes target audiences, programs, and B2B communication channels. • Creative Vision Ownership: Set a world-class visual identity and messaging standards, ensuring our design choices directly align with our business strategy. • Strategic Brand Refresh: Design, operationalize, and lead a comprehensive corporate brand refresh, modernizing our visual footprint while balancing historical credibility with forward-looking market authority. • Brand Governance Systems: Establish and scale brand guidelines and governance processes that empower cross-functional teams to self-activate the brand without diluting quality or consistency. • Thought Leadership Infrastructure: Build and drive our executive thought leadership strategy, transforming flagship data and research into powerful platforms that actively shape broader industry conversations. • Evidence Translation: Partner with the Research and Impact teams to translate complex, academic research and client outcomes into compelling, accessible market narratives that solve executive challenges (e.g., workforce retention, school readiness). • SEO & Content Distribution: Oversee data-driven storytelling, thought leadership pieces, and SEO content strategies to organically amplify our point of view and capture early market demand. • Strategic Website Ownership: Serve as the executive owner of Teachstone’s primary website, transforming it into the premier digital destination for brand storytelling, product positioning, and high-impact audience engagement. • UX & Conversion Balance: Lead website optimization initiatives, ruthlessly balancing authoritative brand storytelling and visual integrity with clear technical performance and lead generation frameworks. • Audience & Market Intelligence: Leverage comprehensive customer research, competitive analysis, and voice-of-the-customer loops to identify new market opportunities and adjust positioning. • Brand Measurement Frameworks: Define and track metrics to prove brand equity impact, tracking lagging indicators like brand lift, share of voice (SOV), and brand influence on pipeline/revenue. • Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability. • Cross-Functional Collaboration: Partner with product, growth marketing, sales, and PR to ensure a cohesive brand experience and translate strategy into actionable creative briefs.

• Develop and oversee the creation of global campaigns and assets, toolkits, including concept development and adaptation for multi‑regional use. • Lead global brand positioning and messaging frameworks, ensuring consistency while enabling effective local market adaptation. • Support strategic planning around Go-To-Market, working closely with the product and partner team, competitive intelligence, business development, medical, clinical and the regions. • Design data and evidence generation plans to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions. • Generate compelling and competitive claims including testing and approval. • Ensure brand guardrails and integrity are maintained, serving as the gatekeeper while partnering with regional teams to enable strong local execution. • Work with the global and regional market research functions to design and implement studies supporting a better understanding of purchase and retention drivers. • Coordinate cross-functional efforts to better understand competitive landscape, market dynamics, opportunities and risks for the product line, across continents. • Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.

• Brand Management: Own REE Medical’s brand management end-to-end: brand positioning, voice and tone, visual identity, and brand standards governance across every channel and customer touchpoint. • Agency Management: Lead agency in brand alignment, content management, and editorial planning, building a publishing calendar that aligns with marketing campaigns, veteran cultural moments, and lead-generation priorities. • Content Management: Partner with Marketing team members on cross-channel content (SEO, landing pages, lifecycle email programs, collateral, and more) and collaborate with and support internal stakeholders and teams (Partnership, Outreach, and more), ensuring brand consistency, voice integrity, and content that supports performance discipline. • Brand Stewardship: Evolve REE Medical’s brand standards (visual identity guidelines, voice and tone documentation, content style guide, and brand asset library), ensuring consistent application and accurate representation of our Veteran services across internal teams, external agency partners, and content creators. • Market Research: Conduct thorough market research to identify trends, customer needs, and competitor strategies, incorporating social media insights into the overall analysis. • Resource Management: Manage internal and external creative resources, with responsibility for quality, performance, and prioritization. • Reputation Management: Lead REE Medical’s reputation management framework: review and reputation programs and agency partners, competitive reputation defense, and proactive advocacy that differentiates REE Medical’s ethics and outcomes. • Customer-Centric Lens: Own veteran community content fluency: every piece of content REE Medical publishes is culturally appropriate, accurate to veteran experience, and respectful of military service and the realities of VA disability claims. • Reporting: Develop and present performance reporting as needed for the SVP of Marketing; contribute to board-level marketing updates and quarterly strategic reviews. • Communications: Support crisis and sensitive communications when required, including VA-adjacent regulatory shifts, competitive escalations, and reputational events; partner with Legal, Compliance, Communications, and the SVP of Marketing on messaging strategy. Stay current on regulatory developments (PACT Act, VA policy changes) and competitive activity that influence the category. • Leadership: Model rigorous, ethical, and creative practice; mentor and collaborate with team members and contribute to the broader marketing organization as it grows.