• Lead and evolve CallMiner's global brand presence and corporate communications strategy • Shape perceptions of CallMiner across various stakeholders • Develop and execute brand strategy aligned with corporate objectives • Manage public relations strategy and execution • Oversee content development and thought leadership initiatives • Partner with creative teams to ensure consistent branding • Collaborate with cross-functional teams to drive awareness and market credibility • Build and maintain relationships with industry analysts • Oversee creation of high-impact content supporting business objectives

• Lead Brand Partner and Brand Rep education and training on the toolsets that span the Material Bank ecosystem, including platform features, account configurations, business intelligence, and insights. • Provide Brand Partners and Brand Rep with education and training on best practices to optimize ROI and strengthen designer and architect relationships. • Leverage Material Bank’s network to create meaningful connections and introductions between Brand Reps and Material Bank Members and Firm Leaders who would benefit from working together. • Maintain an in-field presence through office visits, industry conferences, and trade shows, including speaking or presenting when appropriate, with the goal of reinforcing Material Bank’s value proposition and showing gratitude to our Partners. • Host regular, action-oriented in-field meetups that celebrate and connect the community while promoting current initiatives across the Material Bank platform. • Partner closely with Marketing to seek opportunities to celebrate, promote, and reward the Brand Reps for being a valuable part of our ecosystem.

Role Description The PPC Manager is responsible for leading the Paid Media team (Paid Search & Paid Social) to deliver high-performing campaigns and exceptional client service. This role drives team accountability, quality, innovation, and strategic growth while fostering collaboration, training, and continuous improvement. The PPC Manager works closely with CX Managers, SEO, Web, and Leadership to ensure alignment on client goals, operational excellence, and business outcomes. Strategic Leadership & Innovation - Lead innovation initiatives across the Paid Media department, including AI tools, automation, testing frameworks, and process improvements. - Continuously evaluate emerging PPC trends, platform changes, and opportunities that can improve client performance. - Develop scalable systems, SOPs, reporting frameworks, and quality control processes. - Create and implement advanced testing strategies across Paid Search and Paid Social campaigns. - Identify opportunities to improve department performance, profitability, fulfillment quality, and client retention. - Partner with leadership to define and execute the long-term vision of the Paid Media department. - Lead by example and foster a culture of ownership, accountability, innovation, and continuous learning. - Evaluate and recommend new PPC tools, AI solutions, and technologies that improve team efficiency and client outcomes. Responsibilities Team Leadership & Development - Provide direct support to PPC specialists through monthly 1:1s, bi-weekly SWOT sessions, and weekly team meetings. - Conduct initial training and expectation-setting for new PPC team members. - Mentor and support the professional growth of PPC team members through coaching, training, and development plans. - Conduct weekly follow-ups with team members to review fulfillment, quality, and performance interviews. - Foster a culture of accountability, ownership, and continuous improvement within the department. Client Strategy & Performance - Provide strategic input and guidance for key Paid Media accounts. - Ensure campaigns follow best practices and drive measurable client value. - Assist PPC specialists with advanced campaign strategy, troubleshooting, and optimization. - Support PPC specialists in creating and executing POAs for at-risk clients. - Act as the first point of contact for PPC-related client escalations before they reach the Director. - Ensure all client requests related to PPC are completed accurately and on time. Operational Excellence - Ensure daily fulfillment through ClickUp dashboards and department reporting. - Provide feedback on PPC SOPs and ensure adherence within the team. - Assign PPC specialists to clients as needed. - Run quarterly quality assurance (QA) reviews for all PPC clients. - Conduct timely QA reviews and follow-up on initial PPC strategies for new clients. - Prepare internal performance reports for Fulfillment, Operations, and Leadership meetings. - Lead quarterly department reviews focused on innovation, performance improvements, and operational excellence. Cross-Department Collaboration - Participate in weekly meetings with the CX Manager. - Collaborate with SEO, Web, and Operations teams to align efforts on integrated client strategies. - Ensure PPC strategies align with broader client marketing objectives and business goals. Qualifications - Strong understanding of PPC best practices across Search, Display, Video, Performance Max, and Paid Social. - Advanced expertise in Google Ads, Meta Ads, Microsoft Ads (Bing), YouTube Ads, and emerging advertising platforms. - Proven experience managing both Google Ads and Meta Ads at scale. - Deep understanding of campaign strategy, budget management, attribution, audience segmentation, and conversion optimization. - Strong knowledge of conversion tracking, GA4, GTM, CRM integrations, and offline conversion tracking. - Experience building and executing multi-channel paid media strategies. - Strong analytical mindset with the ability to interpret campaign data and identify growth opportunities. - Understanding of landing page optimization and Conversion Rate Optimization (CRO). - Excellent leadership, coaching, and team development skills. - Experience managing client escalations and driving strategic resolutions. - Strong communication skills (verbal and written). - Ability to collaborate cross-functionally with SEO, Web, CX, and Operations teams. - Highly organized, process-driven, and focused on continuous improvement. - Passion for staying ahead of industry trends, AI adoption, automation, and emerging marketing technologies. Requirements - Identify and implement at least one operational, automation, AI, or process improvement initiative per quarter. - Continuously evaluate emerging PPC trends and recommend opportunities to improve client outcomes. - Drive measurable improvements in department efficiency, campaign performance, and client retention. Benefits - Salary: $3,000-$3,500 per month - Remote Latam

• Establish Market Authority: Define and scale the corporate brand strategy, ensuring our market positioning as the essential institutional infrastructure for interaction quality. • Verbal Identity & Brand Voice: Own, define, and govern Teachstone’s verbal identity, creating an authoritative, differentiated point of view that commands respect from policymakers, researchers, and enterprise buyers. • Ecosystem Architecture: Ensure brand consistency and absolute narrative clarity across diverse, high-stakes target audiences, programs, and B2B communication channels. • Creative Vision Ownership: Set a world-class visual identity and messaging standards, ensuring our design choices directly align with our business strategy. • Strategic Brand Refresh: Design, operationalize, and lead a comprehensive corporate brand refresh, modernizing our visual footprint while balancing historical credibility with forward-looking market authority. • Brand Governance Systems: Establish and scale brand guidelines and governance processes that empower cross-functional teams to self-activate the brand without diluting quality or consistency. • Thought Leadership Infrastructure: Build and drive our executive thought leadership strategy, transforming flagship data and research into powerful platforms that actively shape broader industry conversations. • Evidence Translation: Partner with the Research and Impact teams to translate complex, academic research and client outcomes into compelling, accessible market narratives that solve executive challenges (e.g., workforce retention, school readiness). • SEO & Content Distribution: Oversee data-driven storytelling, thought leadership pieces, and SEO content strategies to organically amplify our point of view and capture early market demand. • Strategic Website Ownership: Serve as the executive owner of Teachstone’s primary website, transforming it into the premier digital destination for brand storytelling, product positioning, and high-impact audience engagement. • UX & Conversion Balance: Lead website optimization initiatives, ruthlessly balancing authoritative brand storytelling and visual integrity with clear technical performance and lead generation frameworks. • Audience & Market Intelligence: Leverage comprehensive customer research, competitive analysis, and voice-of-the-customer loops to identify new market opportunities and adjust positioning. • Brand Measurement Frameworks: Define and track metrics to prove brand equity impact, tracking lagging indicators like brand lift, share of voice (SOV), and brand influence on pipeline/revenue. • Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability. • Cross-Functional Collaboration: Partner with product, growth marketing, sales, and PR to ensure a cohesive brand experience and translate strategy into actionable creative briefs.